Definitions, deliverables, examples, and resources relating to content strategy (as shared with the UX content strategy meetup in Montreal on January 23, 2020). A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more. The individuals and companies included in this presentation in no way endorse this content. Although I work for Shopify, any opinions in here are my own.