Grace Hopper Celebration of Women in Computing GHC 2016 presentation on Design Thinking - The Key to Connecting with the Why

1. PAGE 1 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC16
2016Design Thinking:
The Key to Connecting To The Why
Kathryn Kuhn
@Kathryn_e_Kuhn

2. PAGE 2 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Kathryn Kuhn
Based on the San Francisco Bay Area
Been doing this Agile thing since 1998
The usual Agile certifications meant to
impress you

3. PAGE 3 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Challenges for Product Leadership
• Demand ALWAYS Exceeds Supply
• Build it and they will Come Mindset
• Customers Lie
• Including Non-Traditional Points of View

4. PAGE 4 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
©Copyright of: d.School Stanford
The Sweet
Spot!

5. PAGE 5 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Real Projects – Real Results
https://www.ted.com/talks/jane_chen_a_warm_embrace_that_saves_lives?language=en

6. PAGE 6 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Some of the Tools
Design Thinking
Communities Use

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PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
The Design Thinking Process
Test-Learn-Test Again
http://dschool.stanford.edu/use-our-methods/
©Copyright of: HPI School of Design Thinking

8. PAGE 8 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Words Matter
Yes…And
No Dream Crushing
Multipliers vs. Diminishers

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PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Empathy Map

10. PAGE 10 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Substitutes:
Language “Feature Flags”
(e.g.Togglz, Gargoyle, FlipIt)
LaunchDarkly.com)
Business View of Offering
Benefits
(Why they use it)
• Improves velocity of value streams
• Ensure control over functionality
released to market
• Improves consistency of code delivered
to production
• Improves cycle time when back-out must
occur
• Manages change fatigue among
customers to prevent too much from
coming too fast
Features
(How does your product work?)
Experience
(How do customers feel about it)
• Excitement
• Real control over functionality
delivered to market
• Relief
• Over catastrophic feature failure
• Ability to rollback in production
without impacting other
functionality delivered
• Confidence
• …that tightly intertwined code will
not restrict feature delivery due to
delay of one feature or another
• ...that regression is reduced due to
the use of continuous integration
practices
Wants (Emotional)
• Confidence in deployed code
• Assurance of high prod quality
• Remove anxiety of :
Unexpected functionality
Production Fail and rollback
Fears (Hidden)
• Catastrophic production outage
• Fear of Slow Product Launch
• Inability to control tightly coupled features on
a short release cycle
• Inability to control feature exposure beyond
Alpha and Beta user communities
Customer View of Offering
AC Feature Toggles:
Provides the abiliity to enable/disable
functionality deployed to production
despite using a shared code baseline.
Needs (Rational)
• Control over timeline of
functionality delivered to market
• Seamless backout of poorly
performing features in production
• Reduced code contention during
delivery due to merging
• Reduced or Eliminated regressions
due to merge failures
• Ensure all code is synchronized to
the production baseline
Modified Lean Value Proposition Canvas

11. PAGE 11 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Low fidelity Prototypes – with Paper
https://www.smashingmagazine.com/2014/10/the-skeptics-guide-to-low-fidelity-
prototyping/

12. PAGE 12 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Low Fidelity Prototypes – Raspberry Pi
https://www.raspberrypi.org
http://makerfaire.com/

13. PAGE 13 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
The Big Take-Aways
1. Understand your Problem Space First
2. Connect To The Why
3. As Women, this is one of (our many) Super Powers
Flikr/Creative Commons

14. PAGE 14 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
As Women We Need The Why
For More Info:
• http://www.nytimes.com/2015/08/04/science/chil
ly-at-work-a-decades-old-formula-may-be-to-
blame.html
• https://works.bepress.com/jlehr/8/
• https://medium.com/hh-design/the-world-is-
designed-for-men-d06640654491#.38xyu6lg5
http://www.nowhitefeather.com/wp-content/uploads/2015/08/AC-Dolchstoss-300x200.jpg
Why are offices
so FREAKING
COLD?
How might we
attract and
retain more
women in STEM-
oriented fields?

15. PAGE 15 | GRACE HOPPER CELEBRATION 2016 | #GHC16
PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Thank you
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