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Good Presentations Matter

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Good Presentations Matter

  1. 1. Good Presentations Matter BA2 Academic Skills Programme - Advanced Presentation Skills
  2. 2. What are we going to cover? • Planning • Speaking - what works and what doesn’t? • Materials - making the most of your slides and visual aids • Activity: Learning from the pros • Super advanced tips! • Transferable skills and careers programme
  3. 3. 7 Stages in Planning an Effective Presentation: 1. Preparation 2. Choosing your main points 3. Choosing your supporting information 4. Establishing linking statements 5. Developing an opening 6. Developing a conclusion 7. Reviewing your presentation
  4. 4. Planning: Preparation • A powerful presenter will consider all of the following • objectives: Once you have decided upon your objectives, you are in a much better position to make strategic decisions about the design and tone of your presentation • audience: If you fail to consider your audience’s needs, you will fail to appeal to their interest and imagination • venue: Will your venue be formal or informal? What kind of atmosphere do you want to create? • remit: Have you been given guidelines or a brief? It is important to stick to this.
  5. 5. 2. Choosing your main points: • Try presenting no more than three main points • Always allow time for your conclusion and introduction • It is difficult for your audience to follow a complex audience without help from you! • What are your main points? • Are these points structured in a logical, coherent way? • Do your points work for your audience and reflect the objectives you set yourself?
  6. 6. 3. Choosing your supporting information • Your supporting information should: help your audience understand, believe in and agree with your main points 1. What will add clarity to your argument? 2. What will add authority to your argument? 3. What will add colour to your argument? • What kind of supporting information do we frequently use in history of art seminars and lectures? • What kind of supporting information might you use in a gallery talk, for example?
  7. 7. 4. Establishing linking statements • Remember - it is hard for your audience to follow your argument with our your help • There are phrases you can use that help establish the direction and flow of your argument, such as: ‘In the next section of this text, Pollock goes on to …’ ‘Another important issue to consider is …’ ‘If we follow this line of argument we can see …’ For more helpful vocabulary - use the University of Manchester Phrasebank
  8. 8. 5 and 6: Developing your introduction and conclusion • Your opening is crucial - this is where you can either capture or lose your audience • Use your introduction to lay a clear foundation for the presentation to follow • Use your conclusion to remind your audience of the main points • Draw these points to a stimulating conclusion
  9. 9. 7. Reviewing your presentation Once you have written your presentation make sure that you review its content. Ask yourself: • does the presentation meet your objectives? • is it logically structured? • have you targeted the material at the right level for your audience? • is the presentation too long or too short?
  10. 10. Speaking: What works …
  11. 11. Practice your presentation in a meaningful way. Don’t just read over your notes in your head. You need to ‘perform’ your presentation out loud.
  12. 12. Get your presentation down to the right length (the time limit you have been given). Then try trimming it down by about 10% - this gives you some space to ad lib and too short is always better than too long!
  13. 13. Familiarise yourself with the facilities. If you are speaking a new or unfamiliar room - try to get there early or try out the laptop/projector, mic etc in advance if you can. If you are showing videos - make sure they will run on the computer you will be using.
  14. 14. Speaking: What doesn’t work
  15. 15. It is hard to get away with reading straight from a script. Why isn’t this an effective presentation technique?
  16. 16. Don’t read out a long list of bullet points straight from your slide This is redundant (the audience can read the information) and boring.
  17. 17. Facing the projection screen/wall is never a good idea. Look at the screen or monitor in front of you instead. Face the front so that your audience can see and hear you properly (consider people with hearing difficulties)
  18. 18. Don’t draw attention to things that go wrong by apologising - most of the time your audience won’t know/don’t notice Move on swiftly and don’t mention it!
  19. 19. Making the most of your visual materials
  20. 20. Everyone likes pretty slides Nobody likes: • Old-school powerpoint (think clip art and animations) • With Times New Roman • Too many bullet points • Cheesy templates
  21. 21. Is its worth taking the time to put together a smart looking presentation?
  22. 22. Emphatically YES!
  23. 23. If your slides look good, research shows that your audience will learn better. • Four principles of using multimedia in your presentations that will give your message more impact: 1. Coherence 2. Signalling 3. Redundancy 4. Spatial and visual contiguity
  24. 24. Coherence The coherence principle - we learn better using multimedia, which is free from extraneous information
  25. 25. Coherence • Avoid extraneous information such as - animations, templates and sounds
  26. 26. Signalling The signalling principle - learning is improved when our attention is focussed on the parts of the presentation, which highlight key material
  27. 27. N.B. it is good practice to use a font size of 24 or higher for accessibility reasons (this is size 26) You can signal key information using colour and font size to emphasise key information on each slide
  28. 28. To help with signalling, it is a good idea to stick to communicating one key point per slide.
  29. 29. Redundancy The redundancy principle: learning is reduced when the information presented is redundant - i.e. if you read the text from your slides verbatim
  30. 30. How can you avoid redundancy? • Avoid packing slides with too many bullet points - this will only encourage you to read them out • You don’t need to include your name or the logo of the organisation you’re representing on every slide - once or twice is enough
  31. 31. Research shows that people are able to recall your main points better if you have a full sentence headline on your slide - as opposed to a word or phrase as a headline.
  32. 32. Spatial and temporal contiguity Learning improves when words are placed near relevant pictures Learning also improves when narration (your speech) occurs at the same time as looking at relevant pictures
  33. 33. The spatial and temporal contiguity principle is good news for art historians as we use so many images in our presentations and papers!
  34. 34. Finding relevant images to illustrate your presentations • For art historical/architectural images - ARTStor, Bridgeman Education, Oxford Art Online, Art & Architecture, Slide Library E-Museum, Museum and Gallery databases • Thematic or illustrative images: • morguefile.com • TinEye Labs - allows you to sear Flickr for images to fit in with your colour scheme • Photofunia - good for more creative images you can manipulate
  35. 35. A good way of developing your skills is to observe and learn from people who are more experienced than you. Watch Thelma Golden’s ‘How art gives shape to cultural change’ TED Talk. How does she conform/deviate from the TED Talk model?
  36. 36. Some super advanced tips …
  37. 37. Using a blank slide before or after a really important point, i.e. when you want the audience to stop looking at the screen and look at you, is a great technique when you want to make your message really clear.
  38. 38. If you need to introduce a lot of theoretical or background information, using the ‘flashback’ technique can a be really effective way of holding on to your audience’s attention.
  39. 39. For example … • Can you think of a film with a really gripping opening scene? • Films start with an exciting/ scary/mysterious premise (or ridiculous action scene) to get you hooked. • Then they go into the exposition, setting the scene, introducing the characters etc. • How could you apply the flashback technique to an art history presentation?
  40. 40. Useful tips and resources: • My presentation tips guide and guru is Ned Potter - an academic liaison librarian at the University of York • Lots of the tips and guidance came from his slideshare presentations - which can be found at: https://www.slideshare.net/ thewikiman

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