1. PERSONAL BRAND EXPLORATION
Katherine Cordero
Project & Portfolio I: Week 1
February 2,2023

2. Over the years I have worked primarily in the
hospitality industry by way of cook.I
fi
nd that I
thrive in the fast paced and close knit family
atmosphere.My favorite position so far has
been Food Truck Manager and Catering
Specialist.These were the positions that really
introduced me to the marketing world.I want
to use my skills to help grow my future business
ideas as well as my friends and family’s ideas.I
think what makes me unique is my ability to
get along and
fi
t in with all walks of life.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
•Brand Manager
•Marketing Coordinator
•Marketing Director
BRAND ARCHETYPE - The
Entertainer
While working in the Hospitality
Industry,I was always engaging with
customers and ensuring that they had
the best experience with our food and
service.Connections and new friends
were made everywhere I went.
Marketing Manager for the Hospitality Industry
Picture Relevant
to Your Industry
Goes Here

4. Managers within Marketing
TARGET AUDIENCE
Tyler Garner
Outreach Plan:
• I will
fi
nd
fi
nd connections within Full Sail University
as well as research previous positions held.
• To begin initial contact I will connect with him on
LinkedIn and attach a note.
• After a week I will reach out with questions or
comments regarding a project he has worked on.
PROFILE
PICTURE Director of Social Media at
Full Sail University
Justin Leslie
Outreach Plan:
• I will research previous positions held and projects he
is associated with.
• To begin initial contact I will connect with him on
LinkedIn and attach a note.
• After a week I will reach out with questions or
comments regarding a project he has worked on.
PROFILE
PICTURE Director of Social Media at
Hard Rock International
Nicos Charalambous
Outreach Plan:
• I will research previous positions held and projects he
is associated with.
• To begin initial contact I will connect with him on
LinkedIn and attach a note.
• After a week I will reach out with questions or
comments regarding a project he has worked on.
PROFILE
PICTURE
General Manager for House
of Blues/Live Nation,
Orlando

5. GOALS
Short Term: (Immediately After Graduation,2024)
•Increase my connections on LinkedIn within the Full
Sail University community.
‣ By the time I graduate,November 2024,I will
increase my connections with co-workers and
classmates at at Full Sail University,going from
9 connections to 150 or more.
Mid Term: (2029)
•I will be in the beginning stages of opening my own
food truck or restaurant.
‣ Have an LLC in place,own my chosen URL,and
have an online presence with 1500 followers by
January 2029.
Long Term: (2039)
•Have a successful restaurant with a live music venue.
‣ I will maintain my online presence and use
connections gained to have four live music
nights a week by January 2039.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Cloud-based data access and sharing software
SOFT
HARD
Novice / Adept / Expert
Electronic mail software Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Graphics or photo imaging software
SOFT
HARD
Novice / Adept / Expert
Web platform development software Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Systems Evaluation Novice / Adept / Expert

7. I help owner/operators in the hospitality
industry reach new audiences and bring in
new customers by maximizing their online
presence to make the brand more
personable.
PROMISE

8. CREDENTIALS
Work Experience:
• Basil Pizza and Wine Bar,Toledo
• Head pizza maker,helped perfect their pizza
style upon opening
• Rosie’s Italian Grille,Toledo
• In charge of the Jr.food truck,scheduling
catering orders,delivering and setting up orders
Education:
• Digital Marketing Bachelor of Science,
Full Sail University (November 2024)
Leadership Roles:
• Food truck manager
• General manager
• Assistant manager
• Keyholder
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
MARIE DUARTE
Noteworthy Experience:
• Business Development Representative- Zillow
• Sales Business Development- Ray Brandt Auto Group
HEADSHOT HEADSHOT
Industry Experience:
• Relevant Academic Digital Marketing
Projects - 9 projects
Education:
• Digital Marketing Bachelor of Science,Full Sail
University (Graduates 2023)
Skills and Pro
fi
ciencies:
• Salesforce.com - 1 endorsements
• Content Development - 0 endorsements
• Data Analysis - 4 endorsements
Overall Online Presence:
• LinkedIn connections: 500+,no custom banner image,
headshot not professionally taken but no
unprofessional aspects such as alcohol or negative
gestures,detailed LinkedIn with recent activity,no
published articles,no social media links,LinkedIn URL
not customized.
• Grade: Average,80 out of 100
Skills and Pro
fi
ciencies:
• Customer Service- 1 endorsements
• Microsoft Excel - 1 endorsements
• Salesforce.com - 1 endorsements
Overall Online Presence:
• LinkedIn connections: 9,no custom banner image,
headshot not professionally taken but no
unprofessional aspects such as alcohol or negative
gestures,pro
fi
le not too detailed,no published articles,
no social media links,LinkedIn URL not customized.
• Grade: Poor,50 out of 100
KATHERINE CORDERO
Industry Experience:
• Created new catering menus for
Rosie’s Italian Grille that could be
taken to local businesses
Education:
• Digital Marketing Bachelor of Science,Full Sail
University (November 2024)
Leadership Experience:
• Food truck manager- Rosie’s Italian Grille
• General manager- Riverwalk Pizzeria

10. COMPETITION
KRISTY CANNON
Industry Experience:
• Full Sail University Course Director
(2012-2014)
• Web Design and Editing
Education:
• University of Tennessee,Knoxville
• Graphic Design,Art History
• University of Central Florida
• Digital Media,BS
• Full Sail University
• Media Design,MFA
Leadership Experience:
• Director of Marketing and Brand- Orlando Economic
Partnership
• Digital Marketing Manager- Orlando City soccer
Skills and Pro
fi
ciencies:
• Digital Marketing - 31 endorsements
• Search Engine Optimization (SEO) - 2 endorsements
• Email Marketing - 23 endorsements
KATHERINE CORDERO
Overall Online Presence:
• LinkedIn connections: 500+,customized banner image,
professional headshot,very detailed and active pro
fi
le,
no published articles,no social media links,customized
LinkedIn URL.
• Grade: Superior,100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Created new catering menus for
Rosie’s Italian Grille that could be
taken to local businesses
Education:
• Digital Marketing Bachelor of Science,Full Sail
University (November 2024)
Leadership Experience:
• Food truck manager- Rosie’s Italian Grille
• General manager- Riverwalk Pizzeria
Skills and Pro
fi
ciencies:
• Customer Service- 1 endorsements
• Microsoft Excel - 1 endorsements
• Salesforce.com - 1 endorsements
Overall Online Presence:
• LinkedIn connections: 9,no custom banner image,
headshot not professionally taken but no
unprofessional aspects such as alcohol or negative
gestures,pro
fi
le not too detailed,no published articles,
no social media links,LinkedIn URL not customized.
• Grade: Poor,50 out of 100

11. BRAND POSITION
For marketing managers in the hospitality
industry who need motivated and enthusiastic
professionals,I provide timely and engaging
content because I believe a more personable and
accessible brand attracts new customers and
creates repeat customers.
“KAT C.”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 8th Annual SECSA CHRIE Conference,The Universal Magic of
Hospitality
‣ March 10-11,2023 | Rosen College of Hospitality Management
• Catersource Annual Conference and Trade Show
‣ March 27-30,2023 | Orange County Convention Center
• The Hospitality Industry Technology Exposition and
Conference (HITEC®)
‣ June 26-29,2023 | Metro Toronto Convention Centre (location
changes each year)
Digital Marketing
• Primary Content: I will create fun and vibrant content highlighting
food,drinks,and live music.
• Primary Tools: I will use Facebook,Instagram,and Twitter as my
primary social media.Content will be posted weekly as I have
outings.
• Website: Moving forward I will use my portfolio site to highlight
any work done in classes or outside of class for my friends and
family.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek to establish a mentorship with someone
from the hospitality industry that has years of
experience running restaurants and bars.My ideal
mentor would be less formal and more down to earth.
2024
Formal Education
• Digital Marketing Bachelor of Science,Full Sail
University (November 2024)
Technical Skills
• Photoshop 2023 Essential Training - LinkedIn Learning,
March 2023
• Introduction to Career Skills in Software Development
- LinkedIn Learning,May 2023
• WordPress Essential Training - LinkedIn Learning,July
2023
Soft Skills
• Negotiation Foundations - LinkedIn Learning,April
2023
• Creating a Culture of Service - LinkedIn Learning,June
2023
• Essential Skills for Social Media Managers - LinkedIn
Learning,August 2023

14. Katherine Cordero
You know all those failing restaurants and
bars with zero online presence? Well,what I do
is ensure potential guests are aware of their
existence before that and create a welcoming and fun environment before
they even step foot through our doors.In fact,through my time at di
ff
erent
restaurants,I was always taking updated food pictures and making sure
guests knew the time and location of any and all events keeping guests
coming back night after night.
“
Picture of You
Goes Here

15. REFERENCES
Catersource and the special event. Catersource and The Special Event. (n.d.). Retrieved
February 5, 2023, from https://informaconnect.com/catersource-thespecialevent/
Conferences. SECSA CHRIE. (n.d.). Retrieved February 5, 2023, from https://
www.secsachrie.org/blank-3
David, J. P. (2017). Chapter 1: The Internet as Judge, Jury, and Executioner. In How to
protect (or destroy) your reputation online: The essential guide to avoid digital
damage, lock down your brand, and Defend Your Business. essay, Career Press.
Fornander, J. (2020, July 20). Photo by John Fornander on unsplash. Unsplash. Retrieved
February 5, 2023, from https://unsplash.com/photos/jJIb2e7Jkcs
Justin Leslie - Director of Social Media - Hard Rock Cafe - LinkedIn. LinkedIn. (n.d.).
Retrieved February 6, 2023, from https://www.linkedin.com/in/justinleslie
LinkedIn Learning. LinkedIn Learning with Lynda: Online Training Courses for Creative,
Technology, Business Skills. (n.d.). Retrieved February 5, 2023, from https://
www.linkedin.com/learning/?u=50813145
LinkedIn. (n.d.). Marie Duarte - linkedin. LinkedIn. Retrieved February 6, 2023, from https://
www.linkedin.com/in/marie-duarte-188517217
Marketing Managers. O*NET OnLine. (n.d.). Retrieved February 5, 2023, from https://
www.onetonline.org/link/summary/11-2021.00
Nicos Charalambous - General Manager - House of Blues | LinkedIn. LinkedIn. (n.d.).
Retrieved February 6, 2023, from https://www.linkedin.com/in/ncharalambous1
Tyler Garner - Director of Social Media - Full Sail University - Linkedin. LinkedIn. (n.d.).
Retrieved February 6, 2023, from https://www.linkedin.com/in/tylergarner
Where hospitality meets. Hospitality Industry Technology Exposition & Conference. (n.d.).
Retrieved February 5, 2023, from https://www.hftp.org/hitec/
Wilson, A. (2017, October 17). Photo by Adam Wilson on unsplash. Unsplash. Retrieved
February 4, 2023, from https://unsplash.com/photos/6UIonphZA5o