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@katekendall // kate@thefetch.com // katekendall.com // #cmmelb
10 Lessons From The Journey To Global Growth
Beta launched out of Melbourne in mid-2011
The Fetch uncovers your city by curating the best events,     news, cool jobs and must-reads in one place.
// 1 //Work is life and life is work
Merge the two  and save   time ;)
// 2 //Boost creativity by being agile
// 3 //   Remove comfortsand define yourself then
Minimalism, Digital Nomadand MacBook Air       Life
Connecting                      across the                      globe has                     become easy                 ...
// 4 //      “The work you do while you procrastinate is probably the work youshould be doing for the rest of your life.” ...
Studiedscience then   fashion     then marketing
Weekly Friday                                                          breakfast                                          ...
// 5 //     Do more usingLean Startup Methodology
Doers > talkers!
// 6 //Understand why people care in a sea of noise
Marketing isn’t a dirty word         “Oh, look, a shiny              object!”           #attentionfail     P.S. “Congratul...
Community is so important!✓                CMs often the first non-tech role at startups✓              ~70 curators and am...
Lifestyle                 Professional            Positioning
“We’re not just a                                             newsletter!”Storytelling: “The architect’s house...”
// 7 // Hire slow, fire fast– including yourself
We create roleswhere we’re self-   sufficient
Automating,and scaling our product whilebeing mindful of    quality
// 8 //Know the place of “coffees”
Conversation   verseconsultation
// 9 //Beware of energy vampires
They ruin your  creativity!
// 10 //Social media is fake!
Be vulnerableand authentic in a  sea of other’s   showreels
“In business as in life, youdont get what you deserve,you get what you negotiate.”         ~ Dr Chester L. Karrass
Thank you! Any questions?
Creative Mornings Melbourne Talk
Creative Mornings Melbourne Talk
Creative Mornings Melbourne Talk
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Creative Mornings Melbourne Talk

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The slide's from my Creative Mornings talk in Melbourne. #cmmelb

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Creative Mornings Melbourne Talk

  1. 1. @katekendall // kate@thefetch.com // katekendall.com // #cmmelb
  2. 2. 10 Lessons From The Journey To Global Growth
  3. 3. Beta launched out of Melbourne in mid-2011
  4. 4. The Fetch uncovers your city by curating the best events, news, cool jobs and must-reads in one place.
  5. 5. // 1 //Work is life and life is work
  6. 6. Merge the two and save time ;)
  7. 7. // 2 //Boost creativity by being agile
  8. 8. // 3 // Remove comfortsand define yourself then
  9. 9. Minimalism, Digital Nomadand MacBook Air Life
  10. 10. Connecting across the globe has become easy “cyborgs”Bad flight hacker!
  11. 11. // 4 // “The work you do while you procrastinate is probably the work youshould be doing for the rest of your life.” ~ Jessica Hische
  12. 12. Studiedscience then fashion then marketing
  13. 13. Weekly Friday breakfast at 1000 £ BendConnecting the community through coffee and conversation since 2009
  14. 14. // 5 // Do more usingLean Startup Methodology
  15. 15. Doers > talkers!
  16. 16. // 6 //Understand why people care in a sea of noise
  17. 17. Marketing isn’t a dirty word “Oh, look, a shiny object!” #attentionfail P.S. “Congratulating anentrepreneur for raising moneyis like congratulating a chef for buying the ingredients,” ~ Quirky’s Ben Kaufman
  18. 18. Community is so important!✓ CMs often the first non-tech role at startups✓ ~70 curators and ambassadors in our network✓ Low-key tools – don’t let tech get in the way✓ Aspirational – roles are often mentioned in LinkedIn and Twitter bios✓ Balinese style: Family -> Village -> Community
  19. 19. Lifestyle Professional Positioning
  20. 20. “We’re not just a newsletter!”Storytelling: “The architect’s house...”
  21. 21. // 7 // Hire slow, fire fast– including yourself
  22. 22. We create roleswhere we’re self- sufficient
  23. 23. Automating,and scaling our product whilebeing mindful of quality
  24. 24. // 8 //Know the place of “coffees”
  25. 25. Conversation verseconsultation
  26. 26. // 9 //Beware of energy vampires
  27. 27. They ruin your creativity!
  28. 28. // 10 //Social media is fake!
  29. 29. Be vulnerableand authentic in a sea of other’s showreels
  30. 30. “In business as in life, youdont get what you deserve,you get what you negotiate.” ~ Dr Chester L. Karrass
  31. 31. Thank you! Any questions?

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