1. Wealth Building Made Simple Emails
Email 1A
Subject Line: How to stop worrying about money and start loving life
Hi [Customer.FirstName],
Do you feel like money (or lack of money) controls your life?
You’re not alone.
For many, money worries can indeed detract from quality of life.
Our bank account determines where we live, how we spend our free time, and
where our children go to school.
So how do you take charge of your finances and regain control of your life?
First, you must banish those limiting beliefs that are preventing you from
achieving the wealth you desire.
That you will always be struggling just to make ends meet.
That your mountain of debt is insurmountable.
That you are either born a have or a have-not, and that will never change.
To be frank, these beliefs are nonsense.
I should know.
A high school dropout, I drifted between odd jobs, at one point living out of my
car, until I was 30.
That’s when I decided to build a plan that would generate real wealth--a plan that
has since made me millions. Now I want to share it with you.
But you must make the decision to get started today.
The ONLY way to fail is to never get started.
At this point you may be thinking, “But how do I get started if I’m broke? Don’t
you already have to be rich to open your own business or invest your money?”
Not at all.
Truth is, thousands of the most successful businesses started on a shoestring
budget, usually in a garage, with the only major investment being time and
energy.

2. So long as you are willing to put in the work, nothing will stop you from building
your financial fortress.
With the help of my powerful program,“Wealth Building Made Simple,” you will
develop the mindset and skills you need to break free of the stranglehold money
has on you, secure financial freedom for life, and achieve all the rewards that
wealth brings--a home you’re proud of, exotic getaways, and most importantly,
the confidence that you can provide for your family no matter what the future
brings.
Order my “Wealth Building Made Simple” system here at an unbelievably
marked-down price!
So here’s what you can do right now. List 5 beliefs that have been preventing you
from pursuing the wealth you desire. Then come up with a reply that proves each
of these beliefs wrong. Post your results here.
Remember, only YOU have the power to make your financial dreams a reality.
Let’s get started today.
To your financial freedom,
Brian Tracy
P.S. I'm offering the “Wealth Building Made Simple” system at an incredibly low
price – just like my other "Made Simple" programs, this WILL sell out. If you’re
interested, don’t hesitate--order your copy now.
Email 1B
Subject Line: What’s really stopping you from making more money
Hi [Customer.FirstName],
Do you feel like money (or lack of money) controls your life?
You’re not alone.
For many, money worries can indeed detract from quality of life.
Our bank account determines where we live, how we spend our free time, and
where our children go to school.
So how do you take charge of your finances and regain control of your life?
First, you must banish those limiting beliefs that are preventing you from
achieving the wealth you desire.

3. That you will always be struggling just to make ends meet.
That your mountain of debt is insurmountable.
That you are either born a have or a have-not, and that will never change.
To be frank, these beliefs are nonsense.
I should know.
A high school dropout, I drifted between odd jobs, at one point living out of my
car, until I was 30.
That’s when I decided to build a plan that would generate real wealth--a plan that
has since made me millions. Now I want to share it with you.
But you must make the decision to get started today.
The ONLY way to fail is to never get started.
At this point you may be thinking, “But how do I get started if I’m broke? Don’t
you already have to be rich to open your own business or invest your money?”
Not at all.
Truth is, thousands of the most successful businesses started on a shoestring
budget, usually in a garage, with the only major investment being time and
energy.
So long as you are willing to put in the work, nothing will stop you from building
your financial fortress.
With the help of my powerful program,“Wealth Building Made Simple,” you will
develop the mindset and skills you need to break free of the stranglehold money
has on you, secure financial freedom for life, and achieve all the rewards that
wealth brings--a home you’re proud of, exotic getaways, and most importantly,
the confidence that you can provide for your family no matter what the future
brings.
Order my “Wealth Building Made Simple” series here at an unbelievably marked-
down price!
So here’s what you can do right now. List 5 beliefs that have been preventing you
from pursuing the wealth you desire. Then come up with a reply that proves each
of these beliefs wrong. Post your results here.
Remember, only YOU have the power to make your financial dreams a reality.

4. Let’s get started today.
To your financial freedom,
Brian Tracy
P.S. I'm offering the “Wealth Building Made Simple Set” at an incredibly low price
– just like my other "Made Simple" programs, this WILL sell out. If you’re
interested, don’t hesitate--order your copy now.
Email 2A
Subject Line: Stop searching for money and make money come to you
Hi [Customer.FirstName],
“Don’t spend it all in one place,” your mom says as she hands you your
allowance.
“Sure, Mom,” you say, rolling your eyes.
You then proceed to blow it all on the latest gadget that all the cool kids have, a
new comic book, and a double-scoop hot fudge sundae.
Sound familiar? We’ve all experienced this childhood scenario.
Even as adults, though, most of us fail to establish sensible savings habits.
The instant we get an unexpected boost to our income, we spend it on junk we
don’t need.
We know we should save, but most of us don’t. This is why most lottery winners
are bankrupt and back at their old jobs in 2-3 years.
This attitude stems from early childhood conditioning, where you viewed saving
money as a punishment and associated spending money with pleasure.
Because achieving true wealth seems so far out of reach, you figure you might
as well spend your extra cash on small indulgences you couldn’t otherwise
afford.
But what if I told that that by putting just 10% of your income into savings, you
could retire a millionaire--even if you only make $50,000 a year?
A person making just $25,000 a year, by setting aside 10% of his income, could
grow $2,500 into $1 million in savings by the time he reached retirement age.
If saving 10% of your income is impossible, then start with 1%.

5. We must undo our subconscious programming and learn to associate saving with
pleasure, security, and success instead of deprivation and discomfort.
This is the mindset of all people who become wealthy.
The more money you put into your savings account, the more money you will
attract…you will intensify the magnetic power of your account.
Financial discipline is like a muscle. Each time you exercise it, your willpower will
grow stronger until saving becomes second nature.
Of course, saving is just the first step.
In order to multiply your money over time through compound interest, you must
invest it wisely.
You must learn the best places to invest your money--the pros and cons of each-
-and different factors that will help you to decide which investment strategy will
generate the most money at the lowest risk to you.
I teach all of this and much more in my Wealth Building Made Simple program.
You’ll also learn how to start your own business, invest in real estate, and make
money in the stock market--all strategies geared toward multiplying your wealth
and generating passive income.
Here’s your next exercise. List all your weekly expenses—grocery, gas, etc.—
and find a way to trim $20 off the total. Get creative--learn how to make a really
good latte and you’ll no longer crave the overpriced crap.
Once you meet your weekly goal, give yourself a (non-monetary) reward like
watching your favorite movie or going for a long hike. Post your results here.
It’s time to stop splurging on fleeting pleasures and start investing in your long-
term prosperity.
Order “Wealth Building Made Simple” now!
To your financial freedom,
Brian Tracy
Email 2B
Subject Line: Turn $2500 into $1 million
Hi [Customer.FirstName],
“Don’t spend it all in one place,” your mom says as she hands you your
allowance.

6. “Sure, Mom,” you say, rolling your eyes.
You then proceed to blow it all on the latest gadget that all the cool kids have, a
new comic book, and a double-scoop hot fudge sundae.
Sound familiar? We’ve all experienced this childhood scenario.
Even as adults, though, most of us fail to establish sensible savings habits.
The instant we get an unexpected boost to our income, we spend it on junk we
don’t need.
We know we should save, but most of us don’t. This is why most lottery winners
are bankrupt and back at their old jobs in 2-3 years.
This attitude stems from early childhood conditioning, where you viewed saving
money as a punishment and associated spending money with pleasure.
Because achieving true wealth seems so far out of reach, you figure you might
as well spend your extra cash on small indulgences you couldn’t otherwise
afford.
But what if I told that that by putting just 10% of your income into savings, you
could retire a millionaire--even if you only make $50,000 a year?
A person making just $25,000 a year, by setting aside 10% of his income, could
grow $2500 into $1 million in savings by the time he reached retirement age.
If saving 10% of your income is impossible, then start with 1%.
We must undo our subconscious programming and learn to associate saving with
pleasure, security, and success instead of deprivation and discomfort.
This is the mindset of all people who become wealthy.
The more money you put into your savings account, the more money you will
attract…you will intensify the magnetic power of your account.
Financial discipline is like a muscle. Each time you exercise it, your willpower will
grow stronger until saving becomes second nature.
Of course, saving is just the first step.
In order to multiply your money over time through compound interest, you must
invest it wisely.
You must learn the best places to invest your money--the pros and cons of each-
-and different factors that will help you to decide which investment strategy will
generate the most money at the lowest risk to you.

7. I teach all of this and much more in my Wealth Building Made Simple program.
You’ll also learn how to start your own business, invest in real estate, and make
money in the stock market--all strategies geared toward multiplying your wealth
and generating passive income.
Here’s your next exercise. List all your weekly expenses—grocery, gas, etc.—
and find a way to trim $20 off the total. Get creative--learn how to make a really
good latte and you’ll no longer crave the overpriced crap.
Once you meet your weekly goal, give yourself a (non-monetary) reward like
watching your favorite movie or going for a long hike. Post your results here.
It’s time to stop splurging on fleeting pleasures and start investing in your long-
term prosperity.
Order “Wealth Building Made Simple” now!
To your financial freedom,
Brian Tracy
Email 3A
Subject Line: Leave your day job and live life on your own terms
Hi [Customer.FirstName],
Do you long for the day when you can tell your boss to shove it and strike out on
your own?
You’re not alone.
68% of adult Americans dream of starting their own business someday.
Not only is entrepreneurship the surest path to becoming a millionaire, but
making your own hours frees you from the 9-5 drudgery, giving you control of
your life.
You are pursuing your own passions and not someone else’s, enriching yourself
and your family instead of your boss.
So what’s stopping you?
For most, it’s fear.
Starting a business seems downright complicated, and 80% of new businesses
fail within ten years.

8. Here’s the good news: 90% of businesses started by experienced business
people succeed.
That means if you take the time to learn the skills necessary to run a profitable
business, you have an excellent chance of making a fortune.
You will learn all these skills in my Wealth Building Made Simple program.
You’ll discover:
• How to define your ideal customer
• How to stand out from the competition
• 16 ways to find ideas for a product. Become an idea generating machine
and never run out again!
• How to dig up the million dollar business ideas inside your own head
(people on average have 4 of these ideas each year driving to and from
work… learn how to recognize them before someone else gets rich off
them!)
• Why your local library is a treasure trove of business-building ideas… if
you know what you’re looking for
• One entrepreneur made more than $500,000 in profit with no investment
using this strategy!
Because I believe that the best way to learn is by doing, I have included "The
Way to Wealth Digital PDF Workbook."
Use this 250-page workbook to map out a business blueprint charting everything
from your mission to marketing strategies to team building goals so by the time
you’re done, you’ll be ready to run your business!
At the heart of all successful businesses is a simple concept: give the customers
what they want.
To see what I mean, list your 5 favorite local businesses.
Why you love them so much? Get specific. Describe the service, ambiance,
location, pricing, and, of course, the product itself. Identify any common elements
on your list.
Post your results here.
Hopefully this exercise inspires you to take action and start planning your
business today.
Order “Wealth Building Made Simple” now!
To your financial freedom,

9. Brian Tracy
P.S. Building a business empire doesn’t require extraordinary intelligence or
talent; it requires methodical following of a proven system. All of my "Made
Simple" programs have sold out within a few days, and this one WILL sell out,
too. Order yours today.
Email 3B
Subject line: The surest path to becoming a millionaire
Hi [Customer.FirstName],
Do you long for the day when you can tell your boss to shove it and strike out on
your own?
You’re not alone.
68% of adult Americans dream of starting their own business someday.
Not only is entrepreneurship the surest path to becoming a millionaire, but
making your own hours frees you from the 9-5 drudgery, giving you control of
your life.
You are pursuing your own passions and not someone else’s, enriching yourself
and your family instead of your boss.
So what’s stopping you?
For most, it’s fear.
Starting a business seems downright complicated, and 80% of new businesses
fail within ten years.
Here’s the good news: 90% of businesses started by experienced business
people succeed.
That means if you take the time to learn the skills necessary to run a profitable
business, you have an excellent chance of making a fortune.
You will learn all these skills in my Wealth Building Made Simple program.
You’ll discover:
• How to define your ideal customer
• How to stand out from the competition
• 16 ways to find ideas for a product. Become an idea generating machine
and never run out again!

10. • How to dig up the million dollar business ideas inside your own head
(people on average have 4 of these ideas each year driving to and from
work…learn how to recognize them before someone else gets rich off
them!)
• Why your local library is a treasure trove of business-building ideas…if
you know what you’re looking for
• One entrepreneur made more than $500,000 in profit with no investment
using this strategy!
Because I believe that the best way to learn is by doing, I have included "The
Way to Wealth Digital PDF Workbook."
Use this 250-page workbook to map out a business blueprint charting everything
from your mission to marketing strategies to team building goals so by the time
you’re done, you’ll be ready to run your business!
At the heart of all successful businesses is a simple concept: give the customers
what they want.
To see what I mean, list your 5 favorite local businesses.
Why you love them so much? Get specific. Describe the service, ambiance,
location, pricing, and, of course, the product itself. Identify any common elements
on your list.
Post your results here.
Hopefully this exercise inspires you to take action and start planning your
business today.
Order “Wealth Building Made Simple” now!
To your financial freedom,
Brian Tracy
P.S. Building a business empire doesn’t require extraordinary intelligence or
talent; it requires methodical following of a proven system. All of my "Made
Simple" programs have sold out within a few days, and this one WILL sell out,
too. Order yours today.
Email 4A
Subject Line: The cheapest and easiest path to success
Hi [Customer.FirstName],

11. There are two ways you can learn from mistakes:
1) Learn from your own
2) Learn from the mistakes of others
Obviously, the second method is the cheapest and easiest.
You can greatly accelerate your path to success by studying those who have
gone before you.
The top people in every field began by learning from the best in their industry.
This powerful technique is known as modeling, in which you reverse-engineer
another’s success strategies while avoiding the missteps.
In Wealth Building Made Simple, you will learn the exact steps myself and
countless others have taken down the road to riches and how to overcome the
bumps along the way.
You will learn the strategies used by individuals, nonprofits, and Fortune 500
companies alike to make major changes to their sales and marketing methods,
going from near bankruptcy to booming.
You’ll discover:
• 5 qualities revealed by the top men and women in their fields that explain
why they consistently outperform their peers
• Why experience alone is not the key to success…without this other
quality, you can toil for years and have nothing to show for your efforts
• Why standard IQ tests or your grades in school make little difference when
it comes to achieving financial success…and the type of intelligence you
DO need
• How to earn 20-30 times more than the average person in your field
• The very best way to short circuit any negative emotion and regain control
of your situation
• How simply changing the way you think about time can make you more
efficient and effective
• How to determine what three tasks you should focus on to move to the top
of your field and double your income in the shortest amount of time
• How to piggyback on the knowledge of others to become an expert in your
field
• One of the cheapest methods you can use to gain the critical insights you
need for success
Here’s how you can start today. Pick a role model in the field you wish to excel
in.

12. Learn everything you can about that individual. Read biographies and every
interview and article you can find (sometimes you can find hidden gems in their
childhood stories). Learn their philosophies, daily habits, and favorite books.
Imagine yourself acting in scenarios as that person. Whenever you encounter a
difficult situation, ask yourself: “What would (fill in the blank) do?”
Share who you chose and why here.
The formulas for financial success are tested and proven, year after year.
Millions of people go from rags to riches in one generation. Why can’t you?
To your financial freedom,
Brian Tracy
P.S. By simply observing others and mimicking their methods, you will gain far
more valuable wealth-building tools than any college textbook can teach you. As
Albert Schweitzer says, “You must teach men at the school of example, for they
will learn at no other.” Order “Wealth Building Made Simple” here.
Email 4B
Subject Line: Coasting your way to success
Hi [Customer.FirstName],
There are two ways you can learn from mistakes:
1) Learn from your own
2) Learn from the mistakes of others
Obviously, the second method is the cheapest and easiest.
You can greatly accelerate your path to success by studying those who have
gone before you.
The top people in every field began by learning from the best in their industry.
This powerful technique is known as modeling, in which you reverse-engineer
another’s success strategies while avoiding the missteps.

13. In Wealth Building Made Simple, you will learn the exact steps myself and
countless others have taken down the road to riches and how to overcome the
bumps along the way.
You will learn the strategies used by individuals, nonprofits, and Fortune 500
companies alike to make major changes to their sales and marketing methods,
going from near bankruptcy to booming.
You’ll discover:
• 5 qualities revealed by the top men and women in their fields that explain
why they consistently outperform their peers
• Why experience alone is not the key to success…without this other
quality, you can toil for years and have nothing to show for your efforts
• Why standard IQ tests or your grades in school make little difference when
it comes to achieving financial success…and the type of intelligence you
DO need
• How to earn 20-30 times more than the average person in your field
• The very best way to short circuit any negative emotion and regain control
of your situation
• How simply changing the way you think about time can make you more
efficient and effective
• How to determine what three tasks you should focus on to move to the top
of your field and double your income in the shortest amount of time
• How to piggyback on the knowledge of others to become an expert in your
field
• One of the cheapest methods you can use to gain the critical insights you
need for success
Here’s how you can start today. Pick a role model in the field you wish to excel
in.
Learn everything you can about that individual. Read biographies and every
interview and article you can find (sometimes you can find hidden gems in their
childhood stories). Learn their philosophies, daily habits, and favorite books.
Imagine yourself acting in scenarios as that person. Whenever you encounter a
difficult situation, ask yourself: “What would (fill in the blank) do?”
Share who you chose and why here.
The formulas for financial success are tested and proven, year after year.
Millions of people go from rags to riches in one generation. Why can’t you?
To your financial freedom,
Brian Tracy

14. P.S. By simply observing others and mimicking their methods, you will gain far
more valuable wealth-building tools than any college textbook can teach you. As
Albert Schweitzer says, “You must teach men at the school of example, for they
will learn at no other.” Order “Wealth Building Made Simple” here.
Email 5A
Subject Line: Ready to master your financial destiny? This is it!
Hi [Customer.FirstName],
By now you’ve learned that achieving the wealth you’ve always desired is well
within your reach.
Following the tools and strategies used by self-made millionaires, you can
achieve the confidence, inner satisfaction, and peace of mind that comes with
true prosperity.
Rest easy knowing that you can support yourself and your family no matter what
goes down in the economy.
But don’t delay...Wealth Building Made Simple will only be available at this
unbelievably low price until tonight at midnight.
Order the Wealth Building Made Simple system here.
Normally, access to this program--which includes a 15 MP3 set, a 2 hour digital
"Strategic Achievement" DVD, and my "Way to Wealth" 250 page PDF
workbook--costs only $360.
But until the clock strikes midnight, you can save $283!
That’s right, you’ll invest just $77! Just imagine--for less than $100, you gain
access to a treasure trove of information which, if applied, could earn you
millions!
By applying just ONE strategy taught in this program, you can
double/triple/quadruple your income.
Whether you want to start your own business, invest in real estate, or move up
the ranks in your existing company, this program has something for you!
Here’s just a small fraction of what you’ll learn:

15. • Top 5 places where affluent Americans invest their money
• How real estate fortunes are made
• How to get inside your customer’s head and determine whether he/she will
buy your product.
• How the most successful Internet businesses generate massive profits
• Paul Hawkins built a $45 million business selling garden tools using this
method
• How to leverage the fame and resources of larger companies to sell your
own products, at minimal cost to you
• What you need to know if you want to start or buy a franchise
• How to unlock the money-making superpowers in your mind
• The more you practice this activity, the better you’ll become at creative
problem solving
• 3 pathways to affluence (used successfully by millions of people) you can
follow if you decide entrepreneurship is not for you
• Rules followed by the happiest, healthiest, most successful people
Remember, your only limits to building a fortune are your energy, imagination,
and determination…NOT your pocketbook.
Making millions is not a miracle, an Olympian feat, or a gift bestowed upon
privileged individuals.
It is a learnable skill achieved by action-oriented individuals.
In fact, someone somewhere becomes a millionaire every four minutes...that
someone could be you.
Stop selling yourself short by caving into fear, self-doubt, and procrastination.
Invest in yourself TODAY...before it’s too late.
Order "Wealth Building Made Simple” now.
To your financial freedom,
Brian Tracy
P.S. The chance to get this program at a $283 discount ends tonight at
midnight. Use my experience and the experience of countless others to guide
your journey to wealth, starting today.
Email 5B
Subject Line: [Last call!] Build your financial fortress
Hi [Customer.FirstName],
By now you’ve learned that achieving the wealth you’ve always desired is well
within your reach.

16. Following the tools and strategies used by self-made millionaires, you can
achieve the confidence, inner satisfaction, and peace of mind that comes with
true prosperity.
Rest easy knowing that you can support yourself and your family no matter what
goes down in the economy.
But don’t delay...Wealth Building Made Simple will only be available at this
unbelievably low price until tonight at midnight.
Order the Wealth Building Made Simple system here.
Normally, access to this program--which includes a 15 MP3 set, a 2 hour digital
"Strategic Achievement" DVD, and my "Way to Wealth" 250 page PDF
workbook--costs only $360.
But until the clock strikes midnight, you can save $283!
That’s right, you’ll invest just $77! Just imagine--for less than $100, you gain
access to a treasure trove of information which, if applied, could earn you
millions!
By applying just ONE strategy taught in this program, you can
double/triple/quadruple your income.
Whether you want to start your own business, invest in real estate, or move up
the ranks in your existing company, this program has something for you!
Here’s just a small fraction of what you’ll learn:
• Top 5 places where affluent Americans invest their money
• How real estate fortunes are made
• How to get inside your customer’s head and determine whether he/she will
buy your product.
• How the most successful Internet businesses generate massive profits
• Paul Hawkins built a $45 million business selling garden tools using this
method
• How to leverage the fame and resources of larger companies to sell your
own products, at minimal cost to you
• What you need to know if you want to start or buy a franchise
• How to unlock the money-making superpowers in your mind
• The more you practice this activity, the better you’ll become at creative
problem solving
• 3 pathways to affluence (followed successfully by millions of people) you
can follow if you decide entrepreneurship is not for you
• Rules followed by the happiest, healthiest, most successful people

17. Remember, your only limits to building a fortune are your energy, imagination,
and determination…NOT your pocketbook.
Making millions is not a miracle, an Olympian feat, or a gift bestowed upon
privileged individuals.
It is a learnable skill achieved by action-oriented individuals.
In fact, someone somewhere becomes a millionaire every four minutes...that
someone could be you.
Stop selling yourself short by caving into fear, self-doubt, and procrastination.
Invest in yourself TODAY...before it’s too late.
Order "Wealth Building Made Simple” now.
To your financial freedom,
Brian Tracy
P.S. The chance to get this program at a $283 discount ends tonight at
midnight. Use my experience and the experience of countless others to guide
your journey to wealth, starting today.