Kashif Khurshid has over 15 years of experience in digital marketing, analytics, and technology roles. He has worked at several companies, including Alert Logic, Waste Management, Charles Schwab, Reliant Energy, and TravelClick. At each role, he focused on tasks like dashboard development, reporting, analytics optimization, tagging, data integration, and strategy. Khurshid also has skills in analytics, marketing automation tools, paid media, SEO, and data visualization tools. His experience demonstrates strengths in setting goals, defining and measuring key metrics, analyzing data to optimize performance, and implementing recommendations.

1. Digital Marketing & Analytics Experience
A Visual Guide- Kashif Khurshid
KashifKhurshid@gmail.com
(832) 228-7427
CaptainAnalytics.com

2. THE DIFFERENCE BETWEEN WHO YOU ARE
AND WHO YOU WANT TO BE IS BY WHAT YOU DO.

3. Alert Logic
Since January 2017
Marketing
Operations (B2B)
Dashboards &
Insights
Pipeline
Marketing
Funnel
Management
Ad Hoc Analysis
Reports &
Analytics
Technology &
Integration
Marketing Tech
Stack
Management
New Technology
Evaluation
Integration and
Adoption of
Technology
Data Management
Standardization
of Data
Testing
Cleanup and
Maintenance
KashifKhurshid@gmail.com | CaptainAnalytics.com | (832) 228-7427

4. Waste Management
April 2012 – January 2017
Analytics
Tagging (TMS)
Basic Site
Campaign
Add-on’s (Links,
scrolls, etc)
Custom Features
Reporting /
Analysis
Ongoing
(Periodic)
One-time (Ad-
hoc)
A/B Testing
Split Testing
Segmenting
Traffic Allocation
Quick Temp Site
Updates
SEO
Agency
Management
SEO Improvement
Process Creation
& Oversight
Reporting
Social
Partnering with
Communications
Strategy
Microsite
Integration
Social Paid
Campaigns
Monitor Monthly
Traffic and
Engagement
KashifKhurshid@gmail.com | CaptainAnalytics.com | (832) 228-7427

5. Charles Schwab
October 2008 – April 2012
Digital Analytics
Optimization
eCommerce
Funnel
Home Page
Weekly Analysis &
Update
Deep-Dive Multi-
Session Analysis
New Feature
Analysis &
Assessment
Ratings & Reviews
Search Engine
Algorithm Changes
Site Redesign
Segmentation
Strategy
A/B Testing
Analytics
Reporting
SEO
Paid Search
Banner
Social
Mobile Web
KashifKhurshid@gmail.com | CaptainAnalytics.com | (832) 228-7427

6. Reliant Energy (NRG)
Marketing
Analytics
Tag Management
Identifying
Digital Needs
Translating
Business
requirements to
Tagging
requirements
Build Page &
Campaign
Naming
convention
Analytics UI
Development
Design
Dashboards for
each business
unit
Write and
Update custom
configurations
Backend Data
Integration
Train Staff on
Tools
Analytics
Acquisition
Ecommerce
Funnels
Paid Search
3rd Party Sites
Print Media
Banners
Retention
Email
SEO
May 2006 – October 2008
KashifKhurshid@gmail.com | CaptainAnalytics.com | (832) 228-7427

7. TravelClick
Digital Marketing
Report
Development
Incorporating Silo
Data
Designing Layouts
and graphs
Adding Additional
Services
Train Sales Team
on Tools
Paid Search
Account Strategy
Account
Management
Process
Improvements
Client Management
SEO
Account Reporting
Basic Analysis
Advance Analysis
Process
Improvement
Expectation
Management
August 2004 – May 2006
KashifKhurshid@gmail.com | CaptainAnalytics.com | (832) 228-7427

8. Skills:
Analytics Driving Delightful Customer Experiences
Help define KPI’s & Set Goals
Conversion/Goal Funnel
Analysis
Market Area/Product Mix/
Pricing Analysis (Site Wide)
Ad Hoc & Deep Dive Analysis Predict Metrics Performance
Reporting: Periodic Monitoring
of Performance & Stakeholder
Management
Competitor Analysis (Site
Wide)
Define Segmentation &
Personas (Site Wide)
Technology Integration for
Omni-Channel Optimization
KashifKhurshid@gmail.com | CaptainAnalytics.com | (832) 228-7427

9. Tools:
Omniture Site Catalyst, Adobe Data WorkBench, Discover, WebTrends, Google Analytics
Salesforce, Bizible, RingLead, Full Circle
Tableau, PowerBI, SpotFire
Toad, SQL
Optimizely, Evergage, Test & Target
AdWords, Marin, Kenshoo
Marchex
Userzoom, Forsee
Quantcast, Datafox, ZoomInfo, DiscoverOrg
ExactTarget, Marketo, SalesForce Marketing Cloud
Sprinklr, Radian6
Tealium, GTM, Satellite, Adobe DTM
PathFactory, UberFlip
Documentum, TeamSite, ModX
SEMRush, Moz, SEOClarity, Conductor, WebCEO, Web Position
Slack, Microsoft Office & 365, Google Docs
Gaining Efficiencies & Building Exceptional Processes
KashifKhurshid@gmail.com | CaptainAnalytics.com | (832) 228-7427

10. Analytics in a Nutshell
Set Goals on what you want to Intelligently Achieve
Set Goals
Define
KPI’s
Measure
(Report)
Analyze
(Optimize)
Implement
Analytics in Action
KashifKhurshid@gmail.com | CaptainAnalytics.com | (832) 228-7427