14 Social Media Trends to Watch for in 2014 !!
•Transferir como PPT, PDF•
17 gostaram•3,585 visualizações
Interesting point of view from IBM on how some key trends in Social media can be harnessed for maximum business impact by using the right TOOLs, ensuring the right TALENT and having the perfect ConText. Very useful for Digital Marketing agencies interested in devising and executing Social media Strategies for their clients, CMOs who are interested maximizing business impact thru Social
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a 14 Social Media Trends to Watch for in 2014 !!
Semelhante a 14 Social Media Trends to Watch for in 2014 !! (20)
Último
Último (20)
14 Social Media Trends to Watch for in 2014 !!
- 1. © 2014 IBM Corporation 14 Social Media Trends to watch in 2015! Karthik Padmanabhan Country Head, Ecosystem Development IBM India @karthik_padman #SMWMumbai
- 2. The latest social trends fall under three ‘T’s Dramatic developments in cloud, mobile and big data power new social apps Seismic changes in our roles, expertise and skills If content is king, then context is most definitely queen © 2014 2 #SMWMumbai @karthik_padman IBM Corporation
- 3. The latest social trends fall under three ‘T’s Dramatic developments in cloud, mobile and big data power new social apps Seismic changes in our roles, expertise and skills If content is king, then context is most definitely queen © 2014 3 #SMWMumbai @karthik_padman IBM Corporation
- 4. The Internet of Things connects machines and devices to the social web 41% CAGR Wearable Wireless Devices 1 Trillion Connected Devices © 2014 #SMWMumbai @karthik_padman IBM Corporation 1 4 5.6 Billion Smartphones Sold 2013 2014 2015+
- 5. Region of Eindhoven, Netherlands captures data from cars and road sensors © 2014 5 #SMWMumbai @karthik_padman IBM Corporation Notifies commuters via smart phone app Sensors from roads and cars provide social data to ease congestion 1 VVV Eindhoven
- 6. How do you know you are up on the latest trends? With a social hanger! 1 Data from Facebook fed real-time onto store racks © 2014 6 #SMWMumbai @karthik_padman IBM Corporation
- 7. Analytics 3.0: real-time insights driven by cognitive computing 2 Analytics 2.0 Analytics 3.0 Leveraging cognitive capabilities to deliver real-time impact Analytics 1.0 Mining internal data with business intelligence tools Understanding the customer by analyzing unstructured big data © 2014 7 #SMWMumbai @karthik_padman IBM Corporation
- 8. Pick Goals where social can have an impact Align Social to top business goals © 2014 #SMWMumbai @karthik_padman IBM Corporation
- 9. 200 Tweets Reveals Your Personality! 9 2 IBM’s Almaden Research Center Accelerated Discovery Lab “Psycholinguistic” analysis of 52 different personality traits Determining personality in 200 tweets IBM has analyzed 500,000 people and no one is exactly the same! Don’t necessarily think it’s important to stick to tradition or conformity. A rebel! “Very open: to experiencing new things; a love of novel things Value cooperation, harmony, and others and their opinions An idealist: a very picky perfectionist who wants things to be done just right Very friendly: high agreeableness © 2014 9 #SMWMumbai @karthik_padman IBM Corporation
- 10. Personalized, conversational shopping powered by Watson Help consumers make better purchase decisions © 2014 #SMWMumbai @karthik_padman IBM Corporation 10 Analytics 3.0: Fluid works with Watson to match shoppers to products 2
- 11. 3 Don’t ignore the rise of niche social networks niche network for bikers sees growth driven by mobile Health professionals: more likely to use relevant forums or niche social networks runners and Preferred Social Media Channels / Ranked Social Nets Forums Niche SNs 9 0 18,000 5,000 Site ranking 2012 Site ranking 2014 © 2014 11 #SMWMumbai @karthik_padman IBM Corporation
- 12. 3 Niche networks: redefining engagement in education Social Student offers private social networking for campuses © 2014 12 #SMWMumbai @karthik_padman IBM Corporation
- 13. 4 Image-centric networks on the rise! Average order value from : $92.40 Brand adoption of 80% in 2013 © 2014 13 #SMWMumbai @karthik_padman IBM Corporation
- 14. Think DNA, Not Just Tools © 2014 #SMWMumbai @karthik_padman IBM Corporation
- 15. Visual Communication © 2014 #SMWMumbai @karthik_padman IBM Corporation 15 • Communicate • Humanize brand • Brand storytelling • Educate, empower & Inspire • Emotionally connect • Entertain Instagram: 150 million users Pinterest: 20 million users Facebook: Images have 53% more likes PicMonkey: 1.6m visits/ day, 4.3m edits/ day (in 8 months)
- 16. Elfa re-energizes brand using product design tool • Customers design and plan storage solutions using 3D modeling software • Elfa has visibility into the storage solutions customers design 4 © 2014 16 #SMWMumbai @karthik_padman IBM Corporation
- 17. 5 Rise in video consumption driven by mobile! receives over 1 Billion active users a month 16 All Mobile 0 Smartphones Tablets Share of All Hours Watched Online (%) Mobile’s share of online video 1/12 1/13 9/13 © 2014 17 #SMWMumbai @karthik_padman IBM Corporation
- 18. IDC predicts 1.3B mobile workers by 2015 © 2014 #SMWMumbai @karthik_padman IBM Corporation
- 19. 90% of mobile users have device within arms reach 100% of time © 2014 #SMWMumbai @karthik_padman IBM Corporation
- 20. Use of video growing rapidly in the workplace Safeway uses Qumu to: create, access, search interactive, engaging videos Increased ratings comments 5 © 2014 20 #SMWMumbai @karthik_padman IBM Corporation
- 21. The latest social trends fall under three ‘T’s Dramatic developments in cloud, mobile and big data power new social apps Seismic changes in our roles, expertise and skills If content is king, then context is most definitely queen © 2014 21 #SMWMumbai @karthik_padman IBM Corporation
- 22. 6 Klout is the new SAT score? HR professionals say they believe the use of online reputational info will significantly increase over the next five years We increasingly trust messages from experts and 67% 66% 62% our peers Academic or Expert Financial or Industry Analyst Technical Expert A Person Like Yourself © 2014 22 #SMWMumbai @karthik_padman IBM Corporation 53%
- 23. 6 The growing power of influence Dynamic Signal turns employees into brand advocates 5000 employees can generate… Over 100M authentic impressions $2.3M in recruiting cost savings 28% increase in Earnings $4.5M in earned media advertising value 19% growth in Revenue © 2014 23 #SMWMumbai @karthik_padman IBM Corporation
- 24. 7 Digital content creators needed! 135 billion In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral 78% CMOs think custom content is the future of marketing Content Creator: Mixed media storyteller Deep understanding of digital content and channels Ability to activate influencers Strong analytical focus Ability to engage and educate teams © 2014 24 #SMWMumbai @karthik_padman IBM Corporation
- 25. Digital content creates deeper brand engagement © 2014 #SMWMumbai @karthik_padman IBM Corporation 7 25 IBM Voices: Uniting content creators across IBM 7x increase in conversion to action Millions of impressions
- 26. What are you measuring? Source: Altimeter Group Business metrics: revenue, CSAT, reputation Social media analytics: Insights, share of voice, resonance, WOM Engagement metrics: fans, followers, clicks Corporate © 2014 #SMWMumbai @karthik_padman IBM Corporation
- 27. New collaborative economy employment models drive business results! 8 75% of respondents said they predicted sharing of physical objects and spaces will increase in next 5 years Shareable Magazine Study Three quarters of startups use social tech like Facebook Collaborative Economy = Ownership and access to resources shared between people, startups, corporations © 2014 27 #SMWMumbai @karthik_padman IBM Corporation
- 28. 8 Crowdsourcing the right skills to get the job done In 2008, Virtual Assistants earned a total of just under $250,000 on oDesk In 2012 they earned more than $6 Currently million 5,000 Virtual Assistants listed Revolutionizing employment with a collaborative platform © 2014 28 #SMWMumbai @karthik_padman IBM Corporation
- 29. 9 Customers mobilized as advocates 77% of consumers are more likely to buy a new product via recommendation 4x-10x higher conversation rate for offers from trusted advocates © 2014 29 #SMWMumbai @karthik_padman IBM Corporation
- 30. 9 Create customer programs to turn customers into advocates 532 IBM Champions 33m Social impressions © 2014 30 #SMWMumbai @karthik_padman IBM Corporation
- 31. Communities Create Markets $ Opportunity Harvest Free member Paid member Loyal evangelist © 2014 #SMWMumbai @karthik_padman IBM Corporation
- 32. New role of Chief Customer Office transcends CIO/CMO/COO 10 Top 5 attributes of a Chief Customer Officer: Strong understanding of customer retention Belief in the power of the ecosystem Non believer in silos Active in internal & external networking Explorer of new tools and new ideas © 2014 32 #SMWMumbai @karthik_padman IBM Corporation
- 33. Marketing and support working together to deliver ROI 10 “We can now identify and act upon changes in individual customer behavior.” –Don MacDonald, Head of Group Customer Analytics and Decisioning Behavioral customer data Targeted, customized marketing communications 60% increase in cross-sales & Increased customer satisfaction © 2014 33 #SMWMumbai @karthik_padman IBM Corporation
- 34. The latest social trends fall under three ‘T’s Dramatic developments in cloud, mobile and big data power new social apps Seismic changes in our roles, expertise and skills If content is king, then context is most definitely queen © 2014 34 #SMWMumbai @karthik_padman IBM Corporation
- 35. We have a growing desire for instant and ephemeral content 11 350M photos shared every day on Snapchat 5 Tweets per second contain a Vine link © 2014 35 #SMWMumbai @karthik_padman IBM Corporation
- 36. 11 Leverage new forms of communication in your business! Instagram and Vine work well for short-form promos 1.5 min video by IBM Research viewed 5m times © 2014 36 #SMWMumbai @karthik_padman IBM Corporation
- 37. 12 Marketing is the new media Social media sites reach 8 out of 10 of all US Internet users and account for 23% of all time spent online Marketers spend over a quarter of their budget on content marketing © 2014 37 #SMWMumbai @karthik_padman IBM Corporation
- 38. Digital content is the foundation for creating engaging user experiences 12 American Airlines tracks digital content around the brand Team of AA social experts builds engagement with customers MutualMind social command center © 2014 38 #SMWMumbai @karthik_padman IBM Corporation
- 39. YOU are the media © 2014 #SMWMumbai @karthik_padman IBM Corporation
- 40. 13 New incentives for user-generated content Incentives drive desired behavior +13% +22% +68% Commenting Gamification increases commenting by 13% Sharing Gamification increases social sharing by 22% Activity Feed Gamification increases activity feed engagement by 68% © 2014 40 #SMWMumbai @karthik_padman IBM Corporation
- 41. 13 Major brands incentivize user-generated content Shopa offers a social shopping network Brands such as fashion retailers receive targeted word-of- mouth referrals Consumers get discounts for sharing purchase information © 2014 41 #SMWMumbai @karthik_padman IBM Corporation
- 42. 67% more leads from B2B companies that have a blog vs those that don’t 56m users on Flipboard: don’t miss this opportunity! 14 The blog is back! © 2014 42 #SMWMumbai @karthik_padman IBM Corporation
- 43. 14 Blog networks continue to attract more visitors! Janet Powers reports that traffic to Women’s Toolbox doubled in 2013 IBM developerWorks sees 20% growth in blogs views over 2013 © 2014 43 #SMWMumbai @karthik_padman IBM Corporation
- 44. Where do you start? Keep abreast of the latest developments in social, mobile, cloud and big data Develop plans to build influence in the ecosystem and create a customer-centric organization Build systems of engagement that provide personalized, relevant information © 2014 44 #SMWMumbai @karthik_padman IBM Corporation
- 45. Follow me @karthik_padman twitter.com/karthik_padman © 2014 45 #SMWMumbai @karthik_padman IBM Corporation
Notas do Editor
- We’re seeing a lot of evolution in social tools and platforms Much of this is driven by the latest developments in cloud, mobile and big data
- The total market for wearable wireless devices in sports and healthcare will grow to 169.5 million devices in 2017, up from 20.77 million in 2011, a CAGR of 41%. By 2015, it is expected 1 trillion devices will be connected to the internet. It is predicted there will be 5.6 billion smartphones by 2019. Reference links: https://www.abiresearch.com/press/one-in-every-five-wearable-wireless-devices-set-fo http://readwrite.com/2010/06/07/ibm-a-world-with-1-trillion-co#awesm=~owlUPNYUudOpCk http://www.usatoday.com/story/tech/2013/11/11/smartphones-forecast/3496169/
- Results of smarter traffic pilot in Dutch city of Eindhoven: Sensors that detect braking, acceleration and location data in connected cars can help avoid congestion issues Trial conducted by IBM, NXP and partners Disparate data from thousands of sensors was managed and analyzed through the IBM SmartCloud Enterprise service Officials can act in near real-time to notify commuters via mobile app and in-car navigation of dangerous road conditions, accidents or growing traffic density Reference link: http://www-03.ibm.com/press/us/en/pressrelease/40212.wss
- Retailer C&A Brazil bridging virtual and real world with magic hangers! Hangers offer real-time fashion feedback. Reference: http://mashable.com/2012/05/08/hangers-update-facebook-likes/
- Analytics 1.0: Business intelligence tools put analytics into the hands of LOB managers Ability to analyze internal data systems Analytics 2.0: Transactional data could be augmented with external customer data from web/social and other channels Big data systems allowed for rapid analysis of large, unstructured datasets Analytics 3.0: Cognitive capabilities power next-gen systems of engagement Personalized customer experience can be delivered through predictions based on large volumes of behavioral data
- Pam Moore slide Align Social to top business goals
- IBM Almaden Research shows we are what we Tweet! Deep psycholinguistic analysis can map our personality traits Like a fingerprint: each of us is different!
- The digital agency Fluid offers guided selling powered by Watson Solution allows shoppers to find the ideal product through the use of a non-linear, user-driven conversation that provides personalized responses using several data inputs With this Watson-powered app, the user experience is personal and driven by the choices consumers make, not the ones retailers make
- Even though Facebook, Twitter, LinkedIn and the other major social networks receive a lot of hype, niche social networks are thriving! In the healthcare space, practitioners are more likely to use relevant forums and niche social networks Strava provides a social network specific to running and biking enthusiasts, allowing users to share their activity via mobile devices Reference links: http://www.mediabadger.com/tag/biotech/ Strava for running/biking: http://www.alexa.com/siteinfo/strava.com http://www.strava.com/
- Social Student is a niche social network for campuses It allows students to collaborate across the student lifecycle: from researching a school, to learning and support whilst studying and graduation and beyond Each campus has it’s own network running on the IBM SmartCloud Reference link: http://www.socialstudent.com/
- Image sharing across social networks is rapidly increasing This opens up new revenue potential for brands According to the IBM Holiday Benchmark Dec 2013: Users that come to a site from Pinterest and go on to purchase have an average order value of $86.83 Meanwhile, brands are continuing to find new ways to leverage these networks: brand adoption for Instagram rose 80% in 2013 Reference links: http://www.forbes.com/sites/steveolenski/2013/11/04/brand-adoption-of-instagram-up-80-in-one-year/ http://www-03.ibm.com/press/us/en/pressrelease/42661.wss?utm_content=buffer8d8fa&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
- Pam Moore slide Think DNA, Not Just Tools
- Pam Moore slide Visual Communication
- Business challenge Swedish shelving and storage company Elfa International wanted to improve its brand recognition as part of a wider strategy to support its ongoing geographical expansion. To achieve this, the company needed a single e-commerce platform that would boost business-to-customer (B2C) sales and support its plans to introduce business-to-business (B2B) functionality in the future. Building a professional e-commerce platform Before embarking on its rebranding project, Elfa conducted a thorough pre-study to determine its requirements. “We went to a number of solution vendors and asked for demonstrations,” says Anette Alsteryd. “Ultimately, we decided that the total IBM WebSphere Commerce solution offered by Fiwe best suited our requirements for future expansion.”Elfa engaged IBM Premier Business Partner Fiwe to implement its new e-commerce platform, hosted at Elfa’s data centre. The total solution comprises IBM WebSphere Commerce software, with a Tacton Configurator Server web planning application handling pricing structure, and images served from Adobe Scene7 On-Demand.“In order to replace the old content management system, we built a content management plugin, which Elfa then implemented,” says Stefan Collryd, Project Manager at Fiwe. “The plugin enabled the whole site to be developed and easily maintained within WebSphere Commerce.”The new site was launched first in Sweden and later rolled out across seven different European countries. Elfa customers across Europe are now able to plan their own storage solutions online via the company’s web planner. The planner application provides a 3D configuration model based on the room dimensions that customers enter. Customers can then add and manipulate storage units according to their own specifications.“With our new web planner, customers can choose to design their storage solutions from scratch, either by room type, or using pre-programmed wizards that guide them step-by-step through the design process,” explains Anette Alsteryd. “When their storage plan is finished, customers can either email it to an approved Elfa reseller, or print off the schematic and bring it into an Elfa reseller themselves.The backend of the web application has been designed so that it can be embedded into Elfa’s resellers’ websites. In addition, Elfa has full visibility of the storage solutions its customers design in the web planner.“Thanks to the close co-operation between our IT staff and Fiwe, the implementation of the project went very smoothly,” says Anette Alsteryd. “The solution was delivered according to schedule and on budget, and we were very satisfied with the efficiency of the process.” Solution Elfa implemented an e-commerce platform built on IBM® WebSphere® Commerce software. A Tacton Configurator Server web planning application handles pricing structure, and product images are served from Adobe Scene7 On-Demand. Case Study link: http://www.ibm.com/software/success/cssdb.nsf/cs/STRD-8SBDXM?OpenDocument&Site=corp&ref=crdb
- The creation and consumption of video is growing rapidly. Contrary to what you might think, people are watching more videos now on smartphones than on tablets YouTube remains a dominant site for video sharing, receiving over a billion active users each month Reference link: http://www.businessinsider.com/mobile-video-statistics-and-growth-2013-12
- Pam Moore slide - IDC predicts 1.3B mobile workers by 2015
- Pam Moore slide 90% of mobile users have device within arms reach 100% of time
- We are also seeing an increase in the use of video in the enterprise For instance, Safeway partners with Qumu to deliver interactive videos to its employees As a result the workforce is more engaged and productive, and Safeway is seeing an increase in ratings and comments on the video content produced (Qumu video blogging software integrates with IBM Connections and WebSphere Portal) Reference link: https://www.youtube.com/watch?v=aalZ5fSJw7M
- As we develop our social strategy, we have to think through what impact this will have on our employees, the organization structure and the skills needed to differentiate ourselves in the market.
- Our social influence is becoming a major factor in how we prove our value A strong personal brand can really help differentiate us in a competitive job market Klout is just one way in which social influence can be measured, but one that more and more recruiters are turning to. But how important is social influence? According to the Edelman Trust Barometer study in 2014, we increasingly trust messages from experts and our peers Influence is becoming a real currency! Reference links: Add klout title http://www.forbes.com/sites/jeannemeister/2013/01/03/2013-the-year-of-social-hr/ Klout study: http://www.internetnews.com/webcontent/article.php/3861241/Microsoft-Survey-Online-Reputation-Counts.htm Source: Cross-tab Edelman Trust Barometer http://www.cagedether.com/2014/01/20/once-again-the-edelman-trust-barometer-calls-out-academics-as-key-influencers/
- As the importance of inflluence grows, we are becoming increasingly reliant on systems that track and promote inlluence Dynamic Signal (IBM Business Partner) is just such a solution Employees can be activated through the sharing of relevant content And the platform tracks the level of activity and reports back on the influence employees have Reference link: http://dynamicsignal.com/ (Numbers from website)
- As companies become media houses, organizations increasingly look for digital content and media skills In the digital age, content is becoming king and so digital content creators are the new kingmakers! In 2014, $135bn will be spent on digital marketing collateral CMO’s see custom content as the future of marketing Content creators need this skillset: Content Creator: Mixed media storyteller Deep understanding of digital content and channels Ability to activate influencers Strong analytical focus Ability to engage and educate teams Reference link: http://socialmediatoday.com/brianna5mith/2039861/20-marketing-statistics-will-influence-decisions-2014
- IBM Voices aggregates digital content from IBM and employees All digital content, whether it be text, tweet, image or video is displayed in a fully interactive experience Reference link: https://www-304.ibm.com/social/aggregator/voices/voices
- Pam Moore slide
- The collaborative economy is transforming the way we think about organizations. People are more social –whether they’re saddled by debt, a younger generation, or just realizing that owning products isn’t as efficient As a result, there’s a movement towards conscious consumers to get what they need beyond owning it According to a Shareable Magazine survey, 75% of respondents said they predicted sharing of physical objects and spaces will increase in next 5 years We looked closely at 30 of the top discussed sharing startups and found that 54% of them had facebook connect, and 74% had social profiles and reputation features, showing how closely tied to the social networking movement. Reference link: http://www.slideshare.net/Vocus/15-collaborative-economylong2
- oDesk provides a marketplace for the trading of knowledge worker skills Everything from SEO to freelance writing New roles are emerging such as that of the Virtual Assistant – fulfilling some of the functions secretaries played in the past There are currently 5K Virtual Assistants listed on oDesk! Reference links: https://www.odesk.com/blog/2013/04/fastest-growing-skills-in-the-oconomy-bright-spots-that-represent-job-opportunities/ https://www.odesk.com/o/profiles/browse/skill/virtual-assistant/
- An organization can build market permission based on influence from its ecosystem, particularly leveraging strong customer advocates Numerous studiies show that leads from recommendations convert at a much higher rate than other leads Reference links: http://www.nielsen.com/us/en/newswire/2013/a-multi-mix-media-approach-drives-new-product-awareness.html http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
- The IBM Champion Program pulls together over 500 of the strongest customer advocates The program produces over 33m social impressions annually, providing the kind of recommendations that are hard to replicate through other programs
- Pam Moore slide
- Customers are increasingly demanding an enhanced omnichannel experience across the customer lifecycle Forward-looking organizations are creating a role on the board for a strong customer advocate, bridging the traditional CIO/CMO/COO roles The role demands a strong understanding of both the LOB and role of technology
- So let’s look at a leader – who knows their customers and makes relevant and personalized offers. OCBC put analytics to work to determine what made each customer tick. By analyzing historic customer data such as number of account visits and identifying certain patterns and significant events, such as significantly large deposits, the bank designed an event-based marketing strategy that focused on a large volume of targeted, customized marketing communications, selling customers on other products and services that might appeal to them and presenting them with enticing offers driven specifically by each customer’s individual behaviors. The strategy has been wildly successful so far, with a 45 percent increase in overall conversion rates on these communications and 60 percent increase in cross-sales. Will double- and even triple-digit improvements translate into a pole position in the world’s fastest growing economic market? The company is banking on it. OCBC uses that behavioral data to trigger an automated offer or personal interaction with the customer—for example, an automated travel insurance offer to a customer making a travel visa or luggage transaction or a phone call to a customer making a large deposit. Various campaigns focus on every aspect of the long-term customer lifecycle, from acquisition to onboarding to retention. OCBC to alert credit card applicants via email and text that their credit card fees have been proactively waived. Such proactive interaction has contributed to an increase in customer satisfaction while reducing call center inquiries. Reference link: http://www-01.ibm.com/software/success/cssdb.nsf/CS/STRL-8XDJ69?OpenDocument&Site=corp&cty=en_us
- Finally, we will look at context: the importance of placing the right message in the right place at the right time This is more important than ever as the media available proliferate at unprecedented rates
- A Vine video gives you a little over six seconds in which to get your message across Snapchat communications evaporate once they have been shared In order to remain relevant, you need to understand these (and other) new media and understand how you can engage your audience across them Reference links: http://digiday.com/brands/15-stats-vine-and-instagram-video/ http://techcrunch.com/2013/09/09/snapchat-now-sees-350m-photos-shared-daily-up-from-200m-in-june/
- Think of how you can leverage these new communication forms in your organization! For the dev@Pulse conference here in Vegas, we built a 15 second promo using Instagram Video IBM Research showed the beauty in manipulating atoms by creating a 1.5min mesmerizing video that has been viewed over 5m times Reference links: Vine and Instagram: http://www.mediabistro.com/alltwitter/instagram-vs-vine_b45279 IBM Video Stats: YouTube https://www.youtube.com/watch?v=oSCX78-8-q0
- Your customer and clients are now spending more time on social media than ever before The broadcast model of marketing is giving way to the targeted media model Your marketing needs to reflect this change in expectation – spray and pray no longer works! Reference link: http://blog.junta42.com/2012/02/best-content-marketing-infographics/
- MutualMind helps American Airlines track all the media being generated around their brand A team of social experts creates tailored messages to engage with customers
- Pam Moore slide
- Mobilizing users to generate content on your behalf helps build trust and authenticity Gamification and other incentives can be employed to help motivate your most committed users to share their opinions Gamification can drive up all levels of activity, from commenting to sharing to posting status updates Reference link: http://www.gamification.co/wp-content/uploads/2013/03/gigya_infographic.png
- Brands that recognize the value of customer recommendations can leverages services like Shopa in order to offer discounts in return for content shared In addition to the marketing benefits, this also helps generate stronger customer community ties and brand affinity Reference link: https://www.shopa.com/
- The blog may not get as much of the limelight as other social networks such as Facebook or Twitter, but it still remains a wildly relevant medium Organizations in the B2B space that have a blog gain 67% more leads than organizations that don’t have any On mobile devices, popular apps such as Flipboard aggregate content from numerous sources, including blogs Reference links: B2B blogs http://socialmediab2b.com/2012/03/b2b-social-media-leads-infographic/?utm_source=Webbiquity Flipboard stats http://techcrunch.com/2013/04/29/flipboard-now-at-56m-users-adding-6m-in-one-month-since-2-0-launch/
- Blog networks such as Janet Powers’ Women’s Toolbox and IBM developerWorks continue to see a steady increase in blog traffic Reference links: IBM Entrepreneur Week presentation: http://vshow.on24.com/vshow/EntrepreneurWeek?l=en#exhibits/Online_Bash Developerworks stat via IBM developerWorks metrics
- How do you get started? When it comes to tools, make sure you keep up to date with the latest developments not just in social, but also in cloud, mobile and big data In terms of talent, develop plans to build influence across the ecosystem whilst creating a customer-centric organization Don’t underestimate the importance of context: provide personalized, relevant information when it’s needed
- If you want to learn more, come to my book signing of ‘Get Bold’ which goes further into many of the themes discussed here today Remember you can follow me on Twitter @sandy_carter and subscribe to my blog at www.socialbusinesssandy.com