7DEADLYSINS
contentmarketing
of
PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

DIRTY SINNER Every one of
us marketers is a Source: Gallup Marketers are one of the least likeable professionals – barely beating car sellers, but trailing lawyers and bankers. PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Lets plunge in with the
worst of the bunch. The original and most serious of the deadly sins. PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY PURGATORY There is still hope and all marketers can avoid if we don’t commit the cardinal sins of content marketing. THE SIN THAT IS THE SOURCE OF THE OTHERS @karlfiltness

PRIDEsuperbia
PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Believing that you are essentially
better than others, failing to acknowledge the accomplishments of others and excessive admiration of yourself. noun ˈprīd SIN DEFINITION: PRIDE PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Content marketing is all about
focusing on the customer. Content must be informative, aiding, problem solving, entertaining, valuable and relevant to the audience. PRIDE PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

If it’s only me, me,
me, you cannot connect with others. Engagement is crucial in content marketing. Talk more about others and you’ll be able to establish an emotional connection. PRIDE PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

1 000 000 Based on
nearly the most shared blog posts contain the words “you” or “your” and promise the readers something. HEADLINES PRIDE PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness Source: OkDork

LUSTluxuria
PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

An intense and uncontrolled desire.
noun ˈləst SIN DEFINITION: PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY LUST @karlfiltness

A content marketer’s common cardinal
sin is focusing too much on vanity metrics. They stroke the ego, but don’t thrust the business forward. It is easy to focus on more and more followers and likes and disregard the fact who really are your key customers. LUST PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Don’t alienate your core fans
in the name of fame. Create content that supports your business and not your own agenda. Focus on the numbers that count: revenue, customers, ROI, leads and conversion rates. LUST PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

12 x LUST PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY Marketers
that track inbound ROI are more likely to see ROI increase! Source: Hubspot@karlfiltness

GLUTTONYgula
PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

The overindulgence and overconsumption of
anything to the point of waste. nounˈglət-nē, ˈglə-tə-nē SIN DEFINITION: GLUTTONY PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Let’s face it, there is
a lot of content swirling around the abysslike interwebs. It’s sad to say that most of it is worthless. A mindset transformation is needed: THINK ABOUT QUALITY, NOT QUANTITY. GLUTTONY PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Content itself doesn’t add value,
the key is relevant content. Aim to build a relationship with your audience, solve their problems and answer their Google searches. Read the amazing Neil Patel’s great guide on creating better blog posts. NEED HELP? GLUTTONY PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

70 % Up to of
content is never used. Not even your own employees feel that the content is relevant: GLUTTONY PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness Source: Sirius Decisions

SLOTHacedia
PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Spiritual and physical laziness. noun
ˈslȯth, ˈslōth SIN DEFINITION: SLOTH PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Once you have tackled the
gluttony sin and started to create quality content, your next hurdle is not falling in to the pit of sloth. Content marketing has to be consistent and you have to publish regularly. SLOTH PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

You must be realistic about
your goals, but at the same time keep the bar high. Create a publishing calendar, give your audience a promise, commit to the cause – do whatever it takes. Just keep the content rolling. SLOTH PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

82 % Your efforts will
pay off: of marketers who blog DAILY say they acquire customers from their blog. SLOTH PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness Source: Jones PR

57 % If that is
too much: of marketers who blog MONTHLY say they acquire customers from their blog. SLOTH PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness Source: Jones PR

GREEDavaritia
PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

An inordinate desire to acquire
or possess more than one needs. noun ˈgrēd SIN DEFINITION: GREED PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

The modern marketing landscape is
filled with different channels. There are so many that even the sun can get blocked in the horizon. A greedy marketer jumps at everything that is shiny and they are always aboard the current fad train on a journey to permanent darkness. GREED PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

You have to prioritise and
use your resources to create compelling content and engage with your clients. Don’t spread yourself too thin. Pick the most effective platforms that work for you and your customers. And remember: GREED IS NOT GOOD. GREED PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

The most effective social platforms
according to marketers are: GREED PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY 55%63% 48% LINKEDIN TWITTER YOUTUBE @karlfiltness Source: CMI

WRATHira
PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Inordinate and uncontrolled feelings of
hatred and anger. noun ˈrath, ˈrȯth SIN DEFINITION: WRATH PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Never create content with wrath
in your heart. Keep the content positive and avoid negativity. If you want to address something controversial, wait for your passion to cool down a bit before you publish. WRATH PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Don’t think about the problem
or criticism, think about the solution. You are the stickler solver, not the fluster facilitator. If something is stated falsely or you don’t agree with an opinion, don’t bash it – offer an alternative. And do it with positive sentiment and tone. WRATH PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

of the top 10 000
most shared articles across the web included positive emotions (awe, laughter and amusement). 57 % WRATH PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness Source: Huffington Post

7 %contained negative emotions. WRATH
Only PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness Source: Huffington Post

ENVYinvidia
PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

Discontent and desire towards someone's
traits, status, abilities or rewards. noun ˈen-vē SIN DEFINITION: ENVY PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

The grass isn’t greener on
the other side. Don’t replicate what your competitors do. Concentrate on your own content marketing. Is your competitor big on Facebook? Beat them on Twitter. Out smart them and out love them. Use your uniqueness to shine and stand out. ENVY PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

You only have to understand
the needs of your audience and how you can help them achieve their goals. Use your precious little brain and zap unbelievably convincing and appealing content out of thin air. ENVY PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

ENVY PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY 82 %of marketers
are struggling at creating more engaging high quality content. So no need to be envious. You are hardly alone! @karlfiltness Source: CMI

PURIFICATION
PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY@karlfiltness

PRIDE Now you have all
of the tools to avoid committing the deadly sins and you can become the target of ENVY and LUST. You might even trigger the occasional seizure of WRATH. PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY But whatever the outcome never let enter your mind or heart. @karlfiltness

PRESSSHARE If this helped banish
your sins KARL FILTNESS PRIDELUSTGLUTTONYSLOTHGREEDWRATHENVY We must save the souls of other marketers too! TOP 100 content marketing influencer 2015. Getting my paycheque as a content munching and data crunching Content Manager at Descom. Icons made by Freepik@karlfiltness