Happy Star Wars Day! May the 4th be With You!

1. SPOTLIGHT
May the
4th be
with you
2 out of 3 adults (67%)
have seen a star wars movie
22%
15%
29%
Seen All of the
Movies
Seen Most of the
Movies
Seen a Few of the
Movies
Millennials (27%) and Gen X (27%)
are more likely to have seen ALL of the
Star Wars movies than boomers (16%)
and the Silent Gen (10%).
Original
Trilogy
64%
Prequel
Trilogy
7%
Sequel
Trilogy
5%
Anthology
8%
Can't choose
15%
FAVORITE CHARACTER
AMONG THOSE WHO HAVE SEEN ANY STAR WARS MOVIES and could choose
Favorite era of star wars movies
among those who have seen any star wars movies
26%
19%
13%
9%
9%
9%
8%
4%
2%
1%
Han solo
Luke Skywalker
Chewbacca
Yoda
Darth Vader
Princess Leia
R2D2
Obi Wan Kenobi
C-3P0
Boba Fett