Outpatient Imaging Value Stream
– Hospital lost 25% outpatient imaging business in 1
– Radiology group believed market share loss was due
to the patient experience at the aging hospital.
• Wanted to enter into JV with hospital to build a free‐standing
imaging center to compete with the new one across town.
– Hospital leadership believed poor quality radiologist
work created market share loss.
• Value Stream Mapping was selected as the
means to analyze & improve performance.