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Social Media:
                             Intermediate to Advanced

                                Or,
              New Ways to Raise Money & Find Friends




                         Karen Malone Wright
               ODYSSEY Creative Communications Consulting
Sunday, September 11, 2011
There’s been a
                             in how we communicate.




Sunday, September 11, 2011
65% of adult internet users
         now say they use a social networking site
               like Facebook or LinkedIn.




        Source: Pew Internet, Aug 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
US Internet Usage: 206.2M people
        79%             79%
                                                                             Rural
                                        14%                    80%        80%      71%         82%
                                                                             Suburban
                                      95%
                                                                             Urban

                                                 87%        47%
                                                            78%
                                                                         42%
      95%                             39%
                 87%
                                                                                         82%
                                                               80%
                              19%
       29%
                                            Community Type                     12%

                                                                         13%                41%

                                26%
              27%
                                                                                                  Education
                                                                               34%
           HH Annual Income
                   <$30K                                                             Less than High School
                   $30K-$49,999                                                      High School
                   $50K-                                                             Some College
                   $75+                 Source: Pew Internet, May 2011
                                                                                     College+
Sunday, September 11, 2011
Web 2.0
From:                                   To:
-Expert-driven content                  - User-driven content

-A destination                          - A tool

-Tight ownership of content             - Shared content;
                                          loose ownership
-Info + communication only

A megaphone for each user’s voice/creativity
         + information resource




Sunday, September 11, 2011
Before you click
       Develop a social media
        policy to govern online
        activities.
       Applicable to & communicated
        to all staff.
       Define boundaries &
        responsibilities.
       ➡Respect copyrights & fair use.
       Review with legal counsel.
        When to do it? NOW.
Sunday, September 11, 2011
Wild Guesses About   MESSAGES

      #1: BARGAINS
      – Save money, find designer deals, help people

      #2: STORIES of people served
      - Employees, volunteers, customers

      #3: EXPERTISE
      -Factoids, news headlines, general chatter

      Categories: clothes, furniture, parenting, adult
      learning, tech, speech & hearing,
      environmentally aware
Sunday, September 11, 2011
Text
Sunday, September 11, 2011
Jenn Thorson - Pittsburgh PA

Sunday, September 11, 2011
Lindsey Turner - Columbus

Sunday, September 11, 2011
Mommybloggers           DIY bloggers
               Recessionistas          Discountbloggers
               Greenbloggers           Couponbloggers
               Special Needs Moms      Fashionbloggers
               HR bloggers             Decor bloggers
               Shoppingbloggers
                                    BLOG




Sunday, September 11, 2011
RSS Basics
                             Really Simple Syndication


                                             Websites


                                              Blogs




                                     AFTER

Sunday, September 11, 2011
RSS Basics
                             Really Simple Syndication


                                             Websites


                                              Blogs




                                     AFTER

Sunday, September 11, 2011
Do you have any subscribers?

Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
5%of cell owners (4% of all adults)
Sunday, September 11, 2011
Sunday, September 11, 2011
Wild Guesses About   MESSAGES


                   #2: STORIES of people
                   - Employees, volunteers, customers...




Sunday, September 11, 2011
Sunday, September 11, 2011
Chances are, you’re already in The Cloud.
        •Gmail
        •Hotmail                 Software that’s not
        •Box.net
        •Google Chrome            installed on your
        •Basecamp                   computer is
        •MobileMe
                                  somewhere... else.
        •Google Docs
        •Spotify




Sunday, September 11, 2011
Google Plus: June 28, 2011 launch   Now >20m users




Sunday, September 11, 2011
Sunday, September 11, 2011
Public launch: 2007

                             Sept 2011:
                             More than 725m active users.
                              (70% live outside U.S.)

       1 in every 13 people on Earth is on Facebook.
       Half of them are logged in on any given day.


        >250m users access Facebook through a
         mobile device.



      Facebook’s average user: 38 y/o

                                                        Source:Facebook.com

Sunday, September 11, 2011
Facebook is NOT a billboard.




Sunday, September 11, 2011
Facebook is NOT a billboard.




   •Push & Pull Strategy
   Ask questions and provide information.




Sunday, September 11, 2011
Facebook is NOT a billboard.




                              •Every post doesn’t have to be about work.
                              How about those Browns!” draws people in.



Sunday, September 11, 2011
Facebook is NOT a billboard.




    •Integrate Other Media
    Share photos and video - invite friends to share, too.
Sunday, September 11, 2011
Wild Guesses About   MESSAGES


      #3: EXPERTISE
      -Factoids, news headlines, general chatter




Sunday, September 11, 2011
Respect the Phone!

    2010: More people
    use the mobile web
    to socialize (91%)

      Only 79% of desktop
      users do the same.




Sunday, September 11, 2011
Respect the Phone!

    2010: More people
    use the mobile web
    to socialize (91%)

      Only 79% of desktop
      users do the same.



          2/3 of Moms shop with a smartphone

Sunday, September 11, 2011
Beyond the Phone:
                             Mobile =Tablet, eReaders...

 iPad2 debut: Mar 2011
 ‣May 2011: 40% of
 users say it’s their
 primary computer

  Q2 2011
  •Only 46% of tablet owners are <34 y/o
  •19% of tablet owners >55 y/o
  •61% of eReader users are female
 Source: Business Insider

Sunday, September 11, 2011
Social Magazines: Flipboard (iPad app)




Sunday, September 11, 2011
Social Magazines: TweetedTimes.com




Sunday, September 11, 2011
Social Magazines: Paper.li




                                    Paper.li
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Podcast
                                 A free, downloadable audio file
                                 that can be listened to on your
                                 computer or burned to a CD or
                                 MP3 player. Often enjoyed on
                                 planes, trains and automobiles.




                       Interested? Try PodcastAnswerMan.com
Sunday, September 11, 2011
Podcast
                                 A free, downloadable audio file
                                 that can be listened to on your
                                 computer or burned to a CD or
                                 MP3 player. Often enjoyed on
                                 planes, trains and automobiles.




                       Interested? Try PodcastAnswerMan.com
Sunday, September 11, 2011
Public launch: 2006
                             Aug 2011:
                             100m+ users
                             80% of users use it on mobile devices.


                              Links = ‘digital currency’
      -More than once a day, 45% of Twitter users
      share an opinion about a product or brand.

      -Another 34% also share a link about a
      product or brand.
                               What are YOU sharing?
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
QR Codes: Fad or Effective?



                             http://www.goodwillgoodskills.org

•Download a free QR code reader:
     www.Reader.Kaywa.com
•Make a QR code--text, URL or phone #:
    www.QRCode.Kaywa.com
•Make your personal QR code:
    www.GetContact.Info

Sunday, September 11, 2011
Hyperlocal Media




Sunday, September 11, 2011
Online Fundraising

 •2011 will be the first year when a
 majority of donors in every age category
 will make at least one gift online.




 Source: Cygnus Applied Research Donor Survey, Apr 2011

Sunday, September 11, 2011
Online Fundraising

 •2011 will be the first year when a
 majority of donors in every age category
 will make at least one gift online.

   •69% of donors of all ages now prefer
   electronic over print communication.




 Source: Cygnus Applied Research Donor Survey, Apr 2011

Sunday, September 11, 2011
Online Fundraising

 •2011 will be the first year when a
 majority of donors in every age category
 will make at least one gift online.

   •69% of donors of all ages now prefer
   electronic over print communication.

 *Older donors are more interested in
 online because they think it’s more cost-
 effective.
 Source: Cygnus Applied Research Donor Survey, Apr 2011

Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Sunday, September 11, 2011
Microvolunteering




Sunday, September 11, 2011
Karen Malone Wright
                                     Modern Communication Strategist
                                     Web: odysseyccc.com
                                     Blog: CommunicationsGoddess.net




          We saved a tree!
                                     Handouts:
                             www.Delicious.com/KarenMW

                                        Slides:
                             www.SlideShare.net/KarenMW2
Sunday, September 11, 2011

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Social Media Intermediate to Advanced OR How to Raise Money & Find Friends

  • 1. Social Media: Intermediate to Advanced Or, New Ways to Raise Money & Find Friends Karen Malone Wright ODYSSEY Creative Communications Consulting Sunday, September 11, 2011
  • 2. There’s been a in how we communicate. Sunday, September 11, 2011
  • 3. 65% of adult internet users now say they use a social networking site like Facebook or LinkedIn. Source: Pew Internet, Aug 2011 Sunday, September 11, 2011
  • 5. US Internet Usage: 206.2M people 79% 79% Rural 14% 80% 80% 71% 82% Suburban 95% Urban 87% 47% 78% 42% 95% 39% 87% 82% 80% 19% 29% Community Type 12% 13% 41% 26% 27% Education 34% HH Annual Income <$30K Less than High School $30K-$49,999 High School $50K- Some College $75+ Source: Pew Internet, May 2011 College+ Sunday, September 11, 2011
  • 6. Web 2.0 From: To: -Expert-driven content - User-driven content -A destination - A tool -Tight ownership of content - Shared content; loose ownership -Info + communication only A megaphone for each user’s voice/creativity + information resource Sunday, September 11, 2011
  • 7. Before you click Develop a social media policy to govern online activities. Applicable to & communicated to all staff. Define boundaries & responsibilities. ➡Respect copyrights & fair use. Review with legal counsel.  When to do it? NOW. Sunday, September 11, 2011
  • 8. Wild Guesses About MESSAGES #1: BARGAINS – Save money, find designer deals, help people #2: STORIES of people served - Employees, volunteers, customers #3: EXPERTISE -Factoids, news headlines, general chatter Categories: clothes, furniture, parenting, adult learning, tech, speech & hearing, environmentally aware Sunday, September 11, 2011
  • 10. Jenn Thorson - Pittsburgh PA Sunday, September 11, 2011
  • 11. Lindsey Turner - Columbus Sunday, September 11, 2011
  • 12. Mommybloggers DIY bloggers Recessionistas Discountbloggers Greenbloggers Couponbloggers Special Needs Moms Fashionbloggers HR bloggers Decor bloggers Shoppingbloggers BLOG Sunday, September 11, 2011
  • 13. RSS Basics Really Simple Syndication Websites Blogs AFTER Sunday, September 11, 2011
  • 14. RSS Basics Really Simple Syndication Websites Blogs AFTER Sunday, September 11, 2011
  • 15. Do you have any subscribers? Sunday, September 11, 2011
  • 18. 5%of cell owners (4% of all adults) Sunday, September 11, 2011
  • 20. Wild Guesses About MESSAGES #2: STORIES of people - Employees, volunteers, customers... Sunday, September 11, 2011
  • 22. Chances are, you’re already in The Cloud. •Gmail •Hotmail Software that’s not •Box.net •Google Chrome installed on your •Basecamp computer is •MobileMe somewhere... else. •Google Docs •Spotify Sunday, September 11, 2011
  • 23. Google Plus: June 28, 2011 launch Now >20m users Sunday, September 11, 2011
  • 25. Public launch: 2007 Sept 2011: More than 725m active users. (70% live outside U.S.) 1 in every 13 people on Earth is on Facebook. Half of them are logged in on any given day. >250m users access Facebook through a mobile device. Facebook’s average user: 38 y/o Source:Facebook.com Sunday, September 11, 2011
  • 26. Facebook is NOT a billboard. Sunday, September 11, 2011
  • 27. Facebook is NOT a billboard. •Push & Pull Strategy Ask questions and provide information. Sunday, September 11, 2011
  • 28. Facebook is NOT a billboard. •Every post doesn’t have to be about work. How about those Browns!” draws people in. Sunday, September 11, 2011
  • 29. Facebook is NOT a billboard. •Integrate Other Media Share photos and video - invite friends to share, too. Sunday, September 11, 2011
  • 30. Wild Guesses About MESSAGES #3: EXPERTISE -Factoids, news headlines, general chatter Sunday, September 11, 2011
  • 31. Respect the Phone! 2010: More people use the mobile web to socialize (91%) Only 79% of desktop users do the same. Sunday, September 11, 2011
  • 32. Respect the Phone! 2010: More people use the mobile web to socialize (91%) Only 79% of desktop users do the same. 2/3 of Moms shop with a smartphone Sunday, September 11, 2011
  • 33. Beyond the Phone: Mobile =Tablet, eReaders... iPad2 debut: Mar 2011 ‣May 2011: 40% of users say it’s their primary computer Q2 2011 •Only 46% of tablet owners are <34 y/o •19% of tablet owners >55 y/o •61% of eReader users are female Source: Business Insider Sunday, September 11, 2011
  • 34. Social Magazines: Flipboard (iPad app) Sunday, September 11, 2011
  • 36. Social Magazines: Paper.li Paper.li Sunday, September 11, 2011
  • 39. Podcast A free, downloadable audio file that can be listened to on your computer or burned to a CD or MP3 player. Often enjoyed on planes, trains and automobiles. Interested? Try PodcastAnswerMan.com Sunday, September 11, 2011
  • 40. Podcast A free, downloadable audio file that can be listened to on your computer or burned to a CD or MP3 player. Often enjoyed on planes, trains and automobiles. Interested? Try PodcastAnswerMan.com Sunday, September 11, 2011
  • 41. Public launch: 2006 Aug 2011: 100m+ users 80% of users use it on mobile devices. Links = ‘digital currency’ -More than once a day, 45% of Twitter users share an opinion about a product or brand. -Another 34% also share a link about a product or brand. What are YOU sharing? Sunday, September 11, 2011
  • 51. QR Codes: Fad or Effective? http://www.goodwillgoodskills.org •Download a free QR code reader: www.Reader.Kaywa.com •Make a QR code--text, URL or phone #: www.QRCode.Kaywa.com •Make your personal QR code: www.GetContact.Info Sunday, September 11, 2011
  • 53. Online Fundraising •2011 will be the first year when a majority of donors in every age category will make at least one gift online. Source: Cygnus Applied Research Donor Survey, Apr 2011 Sunday, September 11, 2011
  • 54. Online Fundraising •2011 will be the first year when a majority of donors in every age category will make at least one gift online. •69% of donors of all ages now prefer electronic over print communication. Source: Cygnus Applied Research Donor Survey, Apr 2011 Sunday, September 11, 2011
  • 55. Online Fundraising •2011 will be the first year when a majority of donors in every age category will make at least one gift online. •69% of donors of all ages now prefer electronic over print communication. *Older donors are more interested in online because they think it’s more cost- effective. Source: Cygnus Applied Research Donor Survey, Apr 2011 Sunday, September 11, 2011
  • 61. Karen Malone Wright Modern Communication Strategist Web: odysseyccc.com Blog: CommunicationsGoddess.net We saved a tree! Handouts: www.Delicious.com/KarenMW Slides: www.SlideShare.net/KarenMW2 Sunday, September 11, 2011