Social Media Intermediate to Advanced OR How to Raise Money & Find Friends
1. Social Media:
Intermediate to Advanced
Or,
New Ways to Raise Money & Find Friends
Karen Malone Wright
ODYSSEY Creative Communications Consulting
Sunday, September 11, 2011
2. There’s been a
in how we communicate.
Sunday, September 11, 2011
3. 65% of adult internet users
now say they use a social networking site
like Facebook or LinkedIn.
Source: Pew Internet, Aug 2011
Sunday, September 11, 2011
5. US Internet Usage: 206.2M people
79% 79%
Rural
14% 80% 80% 71% 82%
Suburban
95%
Urban
87% 47%
78%
42%
95% 39%
87%
82%
80%
19%
29%
Community Type 12%
13% 41%
26%
27%
Education
34%
HH Annual Income
<$30K Less than High School
$30K-$49,999 High School
$50K- Some College
$75+ Source: Pew Internet, May 2011
College+
Sunday, September 11, 2011
6. Web 2.0
From: To:
-Expert-driven content - User-driven content
-A destination - A tool
-Tight ownership of content - Shared content;
loose ownership
-Info + communication only
A megaphone for each user’s voice/creativity
+ information resource
Sunday, September 11, 2011
7. Before you click
Develop a social media
policy to govern online
activities.
Applicable to & communicated
to all staff.
Define boundaries &
responsibilities.
➡Respect copyrights & fair use.
Review with legal counsel.
When to do it? NOW.
Sunday, September 11, 2011
8. Wild Guesses About MESSAGES
#1: BARGAINS
– Save money, find designer deals, help people
#2: STORIES of people served
- Employees, volunteers, customers
#3: EXPERTISE
-Factoids, news headlines, general chatter
Categories: clothes, furniture, parenting, adult
learning, tech, speech & hearing,
environmentally aware
Sunday, September 11, 2011
22. Chances are, you’re already in The Cloud.
•Gmail
•Hotmail Software that’s not
•Box.net
•Google Chrome installed on your
•Basecamp computer is
•MobileMe
somewhere... else.
•Google Docs
•Spotify
Sunday, September 11, 2011
23. Google Plus: June 28, 2011 launch Now >20m users
Sunday, September 11, 2011
25. Public launch: 2007
Sept 2011:
More than 725m active users.
(70% live outside U.S.)
1 in every 13 people on Earth is on Facebook.
Half of them are logged in on any given day.
>250m users access Facebook through a
mobile device.
Facebook’s average user: 38 y/o
Source:Facebook.com
Sunday, September 11, 2011
27. Facebook is NOT a billboard.
•Push & Pull Strategy
Ask questions and provide information.
Sunday, September 11, 2011
28. Facebook is NOT a billboard.
•Every post doesn’t have to be about work.
How about those Browns!” draws people in.
Sunday, September 11, 2011
29. Facebook is NOT a billboard.
•Integrate Other Media
Share photos and video - invite friends to share, too.
Sunday, September 11, 2011
30. Wild Guesses About MESSAGES
#3: EXPERTISE
-Factoids, news headlines, general chatter
Sunday, September 11, 2011
31. Respect the Phone!
2010: More people
use the mobile web
to socialize (91%)
Only 79% of desktop
users do the same.
Sunday, September 11, 2011
32. Respect the Phone!
2010: More people
use the mobile web
to socialize (91%)
Only 79% of desktop
users do the same.
2/3 of Moms shop with a smartphone
Sunday, September 11, 2011
33. Beyond the Phone:
Mobile =Tablet, eReaders...
iPad2 debut: Mar 2011
‣May 2011: 40% of
users say it’s their
primary computer
Q2 2011
•Only 46% of tablet owners are <34 y/o
•19% of tablet owners >55 y/o
•61% of eReader users are female
Source: Business Insider
Sunday, September 11, 2011
39. Podcast
A free, downloadable audio file
that can be listened to on your
computer or burned to a CD or
MP3 player. Often enjoyed on
planes, trains and automobiles.
Interested? Try PodcastAnswerMan.com
Sunday, September 11, 2011
40. Podcast
A free, downloadable audio file
that can be listened to on your
computer or burned to a CD or
MP3 player. Often enjoyed on
planes, trains and automobiles.
Interested? Try PodcastAnswerMan.com
Sunday, September 11, 2011
41. Public launch: 2006
Aug 2011:
100m+ users
80% of users use it on mobile devices.
Links = ‘digital currency’
-More than once a day, 45% of Twitter users
share an opinion about a product or brand.
-Another 34% also share a link about a
product or brand.
What are YOU sharing?
Sunday, September 11, 2011
51. QR Codes: Fad or Effective?
http://www.goodwillgoodskills.org
•Download a free QR code reader:
www.Reader.Kaywa.com
•Make a QR code--text, URL or phone #:
www.QRCode.Kaywa.com
•Make your personal QR code:
www.GetContact.Info
Sunday, September 11, 2011
53. Online Fundraising
•2011 will be the first year when a
majority of donors in every age category
will make at least one gift online.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Sunday, September 11, 2011
54. Online Fundraising
•2011 will be the first year when a
majority of donors in every age category
will make at least one gift online.
•69% of donors of all ages now prefer
electronic over print communication.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Sunday, September 11, 2011
55. Online Fundraising
•2011 will be the first year when a
majority of donors in every age category
will make at least one gift online.
•69% of donors of all ages now prefer
electronic over print communication.
*Older donors are more interested in
online because they think it’s more cost-
effective.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Sunday, September 11, 2011
61. Karen Malone Wright
Modern Communication Strategist
Web: odysseyccc.com
Blog: CommunicationsGoddess.net
We saved a tree!
Handouts:
www.Delicious.com/KarenMW
Slides:
www.SlideShare.net/KarenMW2
Sunday, September 11, 2011