The document is a presentation on social media marketing. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest. For each platform, it discusses key statistics about number of users and how businesses can create personal and business profiles. It also provides tips on using different social media tools and platforms effectively for businesses. The presentation aims to educate about using social media for business purposes and user engagement.

1. Welcome!
1
Social Media Marketing
with Karen Kefauver
Friday, September 20, 13

2. A word about my background...
Karen Kefauver
•Social Media Consultant
• Sports/Travel Writer
•www.karenkefauver.com
Friday, September 20, 13

3. 1
Agenda
• Social Media Overview
• Social Media Networks
• Facebook for Mobile
• Tips and Tools
Friday, September 20, 13

4. 3
Social Media Overview
Friday, September 20, 13

5. 31Designed by Eric Bloom of Mobile MarCom
Friday, September 20, 13

6. 32
• Designed by
Eric Bloom of
Mobile MarCom
32
Friday, September 20, 13

7. 4
Phones
BoardwalkBoardwalk
A smartphone allows you to:
Access the internet at high speeds
Access your email
Edit documents
Download applications
They run on their own operating systems
Smartphones include Apple’s iPhone, Google’s
Android, among others
Friday, September 20, 13

8. Trends - Google Glass
• New Technology and Products #1
http://www.google.com/
glass/start/
Friday, September 20, 13

9. 4
Why Social Media?
BoardwalkBoardwalk
Friday, September 20, 13

10. 4
Get Started
Boardwalk
Boardwalk
Friday, September 20, 13

11. 5
Social Media Overview
• Biggest Players in Social Media Field - by numbers of users:
• Facebook
• Twitter
• LinkedIn
• Google+
• You Tube
• Pinterest
Friday, September 20, 13

12. 12
Social Media
Friday, September 20, 13

13. 6
Facebook Stats
• Facebook: 1.1 Billion Users!
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users
Friday, September 20, 13

14. 33
Facebook on Mobile
Friday, September 20, 13

15. 13
Facebook
• 2 Ways to Be on Facebook
• 1. Facebook PERSONAL Page (Friends)
• 2. Facebook BUSINESS Page (Likes) - formerly “Fans”
• Also: Facebook GROUPS
Friday, September 20, 13

16. 4
Facebook Personal
BoardwalkBoardwalk
Friday, September 20, 13

17. 4
Facebook Business
BoardwalkBoardwalk
Friday, September 20, 13

18. 12
Facebook apps
Friday, September 20, 13

19. 7
Twitter Stats
• Twitter - 500 million users/140 million active users
Friday, September 20, 13

20. 14
Twitter
• 1 Way to Be on Twitter
• No difference between Personal and Twitter profiles on Twitter
Friday, September 20, 13

21. 8
LinkedIn Stats
• LinkedIn 200+ million members
• LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.
Friday, September 20, 13

22. 15
LinkedIn
• 2 Ways to Be on Facebook LinkedIn
• LinkedIn PERSONAL profile
• LinkedIn COMPANY profile
Friday, September 20, 13

23. 9
Google+ Stats
• Google+ 100+ million users
• Use for Search Engine Optimization!
Friday, September 20, 13

24. 16
Google+
• 2 Ways to Be on Google+
• Google+ PERSONAL page
• Google+ BUSINESS page
Friday, September 20, 13

25. Google+ Personal
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to
Friday, September 20, 13

26. Google+ Biz
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to
Friday, September 20, 13

27. 18
Google Plus
•
Friday, September 20, 13

28. 10
You Tube Stats
• 800M unique users visit YouTube/month
• YouTube's demographic is broad: 18-54 years old
Friday, September 20, 13

29. 20
You Tube
• Create You Tube Channel for Business
• A channel on YouTube is the home page for an account. It shows the
account name, the public videos they've uploaded, and any user
information
• You Tube for NonProfits
• http://www.youtube.com/nonprofits
Friday, September 20, 13

30. 4
You Tube Channel
BoardwalkBoardwalk
Friday, September 20, 13

31. 4
You Tube Channel
Boardwalk
Boardwalk
Friday, September 20, 13

32. 11
Pinterest
• Pinterest is an online pinboard
• If your content is picture-heavy (think food, fashion, movies),
try it!
• Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more.
• Pinterest Accounts for 10% of Social E-commerce Visits
Friday, September 20, 13

33. 21
Pinterest
• 2 Ways to Have Profiles on Pinterest
• Pinterest PERSONAL Page
• Pinterest BUSINESS Page
Friday, September 20, 13

34. Networks by Gender
34
Friday, September 20, 13

35. 17
Social Media Usage
Friday, September 20, 13

36. Boardwalk Website
Friday, September 20, 13

37. Boardwalk Facebook
Friday, September 20, 13

38. Boardwalk Twitter
BoardwalkBoardwalk
Friday, September 20, 13

39. Boardwalk Pinterest
BoardwalkBoardwalk
Friday, September 20, 13

40. Boardwalk Pinterest/FB
BoardwalkBoardwalk
Friday, September 20, 13

41. Boardwalk Google+
BoardwalkBoardwalk
Friday, September 20, 13

42. Boardwalk Flickr
BoardwalkBoardwalk
Friday, September 20, 13

43. Boardwalk Yelp
BoardwalkBoardwalk
Friday, September 20, 13

44. Boardwalk LinkedIn
BoardwalkBoardwalk
Friday, September 20, 13

45. Artist Website: Natasha Wescoat, Painter
45
Friday, September 20, 13

46. Artist Facebook Biz Page
46
Friday, September 20, 13

47. Artist Pinterest
47
Friday, September 20, 13

48. Artist Twitter
48
Friday, September 20, 13

49. Artist LinkedIn
49
Friday, September 20, 13

50. Artist You Tube
Friday, September 20, 13

51. Artist Instagram
51
Friday, September 20, 13

52. Artist Google Plus
52
Friday, September 20, 13

53. 34
Tips
• Status Updates: Short!
• No complex graphs, charts, infographics
• Select powerful photos that inspire, educate or surprise
• Google+
• App Store: Download Facebook mobile app, Page Manager,
Facebook Poke, Facebook Messenger
• Visit Facebook mobile site (from your browser on your phone)
Friday, September 20, 13

54. 35
Facebook on Mobile
BoardwalkBoardwalk
Facebook can be accessed in 2 ways on a
mobile phone:
1. Mobile browsing site
m.facebook.com
2. Facebook mobile app
The app is available on smartphones and
can easily be downloaded in the app
store on the phone.
Friday, September 20, 13

55. 36
Facebook Mobile App
Friday, September 20, 13

56. 37
Social Media Overview
Friday, September 20, 13

57. 62
Social Media 2013
• Time-Saving TIPS for using social media!
• Chunk your Time
• Plan Your Content
• Organize your Email Inbox
• Use Apps
Friday, September 20, 13

58. 39
Good Idea!
39
Friday, September 20, 13

59. What can I post?
• New product release
• Significant changes to existing product
• Changes in corporate name or logo
• New website
• Events, e.g. open house, awards,
presentations
• New funding
59
Friday, September 20, 13

60. What else?
• Major personnel changes
• Increase in market share
• Corporate philanthropy, e.g. volunteer
work, donations
• Hiring of agencies, e.g. PR, accounting,
law
• New partner or significant new
customer
60
Friday, September 20, 13

61. Golden Rule of Social
• Don’t use Facebook to talk only about
yourself and promote your services
constantly. It’s not a billboard! Your
posts should be:
• Resources to help others
• About yourself and business
• Cardinal SIN: Direct hardcore sales
pitch and repeated posts on same
topic 61
Friday, September 20, 13

62. Facebook Don’ts
• 1. Asking questions that are too broad or too personal.
• 2. The tone is uninspiring. Share some anecdotes or customer success
stories that also show your human side.
• 3. Every post is pure text. Break up those pure text posts by adding
pictures featuring the latest contest winners, happy employees or any
image that's visually appealing and relates to your post or company.
• 4. There’s too much focus on selling. While an occasional post about a
product is fine, especially if it’s new or was recently featured in the
news, don’t use Facebook as an overt sales vehicle.
• 5. You only talk about your business. Fans expect news, tips and
photos that go beyond your business.you’re posting.
Friday, September 20, 13

63. Facebook Don’ts
• 6. The message isn’t in sync with your audience or business. Before
you post, ask yourself if the message serves the interests of your
audience in terms of being interesting, helpful or funny.
• 7. You’re not responding. Fans should know their feedback is
appreciated, so be sure to respond to their likes, comments and
questions.
• 8. Your page has an identity crisis. To avoid a cluttered page and
create a steady stream of engaging posts, develop an editorial
calendar.
• 9. You’re not offering perks. Reward them with exclusive contests,
deals and insider offers.
• 10. You give up too easily. If you place the same amount of patience
and perseverance on engaging your Facebook audience that you
applied to building your business, you’ll achieve success in social
media.
Friday, September 20, 13

64. 63
Tweetdeck + Hootsuite
• Q
Friday, September 20, 13

65. 63
Hootsuite
• Q
Friday, September 20, 13

66. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks
Friday, September 20, 13

67. • Facebook: www.facebook.com/help
• https://www.facebook.com/business
• Twitter: https://support.twitter.com
• http://business.twitter.com
• LinkedIn: http://help.linkedin.com
• http://learn.linkedin.com/company-pages/
• Google+: http://www.google.com/support/plus
• http://www.google.com/intl/en/+/demo/
• You Tube: http://support.google.com/youtube
• Pinterest: http://pinterest.com/about/help
Use Help Resources
Friday, September 20, 13

68. • Hubspot: http://www.hubspot.com
• Mashable: Social media and tips, http://mashable.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: http://www.socialmediaexaminer.com
• Social Media Today: http://socialmediatoday.com
• Techcrunch: http://techcrunch.com
• New York Times Tech Blog: http://bits.blogs.nytimes.com
Favorite Social Sites
Friday, September 20, 13

69. 2
Resources After the Talk
• Email Karen: karen@karenkefauver.com
• LIKE Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business
Friday, September 20, 13

70. Like SBDC on Facebook!
• www.facebook.com/ccsbdc
Thank you to our sponsors!
Please fill out your evaluations and
let us know how we can help you
grow your business!
Friday, September 20, 13