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Success with social media
Karel Mercx
- How a small player beats the big boys on the internet -
2008: senior editor
Beleggers Belangen
2008: great student job,
so I didn't quit.
2008: I had to leave
Beleggers Belangen
I started a company:
bar staff for the best parties
Working on parties
since 2002
Strong network led
to a fast start
100% online employment
agency and therefore
cheaper than the competition
Big surprise of 2009: The
stock exchange had a
V-shaped recovery
Karel, business is great,
you can keep your job
In 2013 Lynx Wereldwijd
Beleggen made me a good offer.
In 2014 I still have two jobs.
Let's start
Facebook is everything
Facebook is everything
Competition is very heavy
on facebook
What's on top of my
Facebook feed?
Nyenrode social media
More comments and
likes means higher in the
news stream
No interaction means that
the next update goes to
fewer people
Contests are great for likes
and comments
More likes by tagging
the employees
More likes by making videos
www.youtube.com/watch?v=QuuUFicOLq4
More likes trough activities
Malicious Pleasure
always works to get likes
Polls are excellent
for interaction
Quotes work
The results of a lot of likes are nice
invitations. We were asked to play in
the flugel promotion video
www.youtube.com/watch?v=KsGtba4FUio
With a lot of likes the
press will find you
Nyenrode social media
We beat the big boys with
social media
The turnover of Studentenwerk was 74 million in 2012.
2013 2014
Facebook search gonna be
huge in the future
Google: going out in Groningen
Result: best optimized website
Facebook: going out in Groningen
Resultaat: Which bars like my friends.
Preparation for
Facebook Search
More likes for Facebook page
More Likes en reactions on updates
Use the best keywords from Google Analytics
The problem with Facebook?
http://www.youtube.com/watch?v=l9ZqXlHl65g
Nyenrode social media
I do not see it
Advice to students
• Start s business when you are a
student
• It helps a lot when you don’t
need to earn money
• Follow your passion. You don’t
have passions? You don’t have
hobby's? You don’t have things
you like?
• 32 Businesses You Can Start
While In Business School: A
Guide For Student Entrepreneurs
Questions?
Download this presentation
or view other presentations:
slideshare.net/karelmercx
Contact:
Karel@grotefeesten.nl
http://www.linkedin.com/in/karelmercx
http://www.facebook.com/karelmercx

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