A brief slide deck defining Web 2.0, based on Ch. 3 of Manager's Guide to Online Marketing by Jason Weaver, and featuring Oreo as a case study.

1. Web 2.0/// ><0

2. "You are what you
tweet."
- Alex Tew, Monkey Inferno

3. Work Cited
• Weaver, Jason. Manager's Guide to Online Marketing.
CWL Publishing. Madison, WI. 2013
• Butler, Paul, Facebook Visualization, 2010,
https://www.facebook.com/note.php?
note_id=469716398919
• Connections Between #Mozfest Hashtaggers,
http://creativecommons.org/licenses/by/2.0/deed.en

4. Some statistics:
http://www.statisticbrain.com/social-networking-statistics/

5. A visualization of Facebook
connections:

6. "A good social media marketing strategy
leverages social sites. That includes
understanding what is unique about each
platform to drive successful customer
interactions."
///Jason Weaver, Manager's Guide to Online Marketing

7. The Pioneers
• Facebook, 2004
• Twitter, 2006
• YouTube, 2005
• Google +, 2011

8. "There are good reasons to use both earned
and paid media to gain attention, but the
process is different for each. Both require
quality and engaging content, but earned
media requires thoughtful interaction while
paid media requires thoughtful placement."
/// Jason Weaver, Manager's Guide to Online Marketing

9. Case Study: Oreo
• Oreo on Facebook///Oreo on
Facebook
• Oreo on Twitter///Oreo on Twitter
• Oreo on YouTube///Oreo on
YouTube
• Oreo on Google + /// Oreo on
Google+

10. "Social Networks come and go quickly on the
web. That's why it's important to stay
maneuverable, understand today's major
social tools and watch for tomorrow's."
///Jason Weaver, Manager's Guide to Online Marketing

11. What are tomorrow's
social tools?