4. Answer:- 2 Likes about star bucks Wi-Fi facility available at coffee stores. Nice ambient It is also available at mom and pop stores. They Customer Service Fast market access. Low development cost and risk. Understanding Customer needs Making plan according to customer needs Expansion Strategy Training
5. Dislike Lack of control over the licensee’s Activity and performance.
6. Question:- 3 List at least five behaviors involved in buying gourmet coffee drink from Starbucks.
7. Answer:- 3 More than 10 million consumer. Second highest consumed drink Unsurpassed quality Affordable price It is prepared by trained employee. Internet and other facility are available at Starbucks
8. Question:- 4 List at lest five things Starbucks does in the environment to influence consumer’s coffee purchase.
9. Answer:- 4 “Third- Place” Consumer comes in group. More than 6000 stores worldwide. Consumer relax in Starbucks Stress, busy life influence to consume coffee
10. Question :- 5 Review the starbucks website at http://www.starbucks.com. Do you think the descriptions of specialty drinks increase sales? Why or why not?
11. Answer:- 5 It is very difficult and complicated to get information from website.