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Dr Sherry Abraham   11/14/12




       University of Gondar
Department of Tourism Management




                            By
                            Dr. Sherry
                                                    1
Dr Sherry Abraham   11/14/12




Customer service is the backbone
In any business
 Good customer service today
 does not just end with customer
 satisfaction

 BUT

 WITH CUTOMER DELIGHT                              2
Dr Sherry Abraham   11/14/12




   The customer is the most important person in
    the Tourism industry.
   Without Customer we do not have business.
   They select a place which they feel will provide
    efficient service.
   A satisfied customer is our best source of
    advertisement
   If our customer are delighted, they become our
    repeat customer.

                                                               3
Dr Sherry Abraham   11/14/12




Customer service is concerned
with    generating   customer
emotions      or feeling of
happiness and surprise by the
way we meet and exceed their
expectation.

                                        4
Dr Sherry Abraham   11/14/12




   Recognition ( for old customers),remembering names
   Up- to- date information
   Immediate action
   Warm sincere welcome
   Highly Knowledgeable staff
   Full and undivided attention
   Excellent interpersonal skills
   Keeping up commitments and promises
   Meeting and exceeding their expectations.
                                                                5
Dr Sherry Abraham   11/14/12




Exceeding customer
expectations and surprising
them by going out of one’s
way to give that extra service
which gets “WOW” response
from the customer, is
achieving Customer
                             WOW!!
Delight
                                                   6
Dr Sherry Abraham   11/14/12




To achieve this , you require
skills like
(customer service skills and technical skills)
Good Understanding
Art of getting along with people
Alertness
Refined Selling Techniques       GOOD
Knowledge of Product
Knowledge of Competition         PUBLIC
AND                                       RELATIONS

                                                                 7
Dr Sherry Abraham   11/14/12



      UNDERSTAND CUSTOMERS

NEEDS


                   WANTS


EXPECTATIONS

                                              8
Dr Sherry Abraham   11/14/12




CUSTOMER SERVICE   <   EXPECTATION                    BAD SERVICE


CUSTOMER SERVICE = EXPECTATION                        SATISFIED
SERVICE
CUSTOMER SERVICE                          >
EXPECTATION




CUSTOMER DELIGHT SERVICE
                                                                  9
Dr Sherry Abraham   11/14/12




 Good grooming standard and personal hygiene
 First Impressions

(visual, vocal, verbal)
 Telephone skills
 Product Knowledge

(Destination, Types of transport, various tour
  packages, Principal suppliers)



                                                         10
Dr Sherry Abraham           11/14/12




   Brochures, Guides,               Television and radio
    news Bulletins                    programmes
   Internet                         Posters and
   Documentary Films                 Advertisement
   News papers                      Statistics from the
                                      tourism ministry
   (reports, articles,
    write up by travel               Journals &
    writers)                          magazines.



                                                         11
Dr Sherry Abraham          11/14/12




   Initial Contact                   Analyzing the
   Building rapport                   information
   Getting the initial               Recommendation
    information                       Overcoming
   Identifying                        objections
    customers need                    Getting the
                                       commitment and
                                       closing the sales
                                      Follow up
                                                           12
Dr Sherry Abraham   11/14/12




                               13

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  • 1. Dr Sherry Abraham 11/14/12 University of Gondar Department of Tourism Management By Dr. Sherry 1
  • 2. Dr Sherry Abraham 11/14/12 Customer service is the backbone In any business Good customer service today does not just end with customer satisfaction BUT WITH CUTOMER DELIGHT 2
  • 3. Dr Sherry Abraham 11/14/12  The customer is the most important person in the Tourism industry.  Without Customer we do not have business.  They select a place which they feel will provide efficient service.  A satisfied customer is our best source of advertisement  If our customer are delighted, they become our repeat customer. 3
  • 4. Dr Sherry Abraham 11/14/12 Customer service is concerned with generating customer emotions or feeling of happiness and surprise by the way we meet and exceed their expectation. 4
  • 5. Dr Sherry Abraham 11/14/12  Recognition ( for old customers),remembering names  Up- to- date information  Immediate action  Warm sincere welcome  Highly Knowledgeable staff  Full and undivided attention  Excellent interpersonal skills  Keeping up commitments and promises  Meeting and exceeding their expectations. 5
  • 6. Dr Sherry Abraham 11/14/12 Exceeding customer expectations and surprising them by going out of one’s way to give that extra service which gets “WOW” response from the customer, is achieving Customer WOW!! Delight 6
  • 7. Dr Sherry Abraham 11/14/12 To achieve this , you require skills like (customer service skills and technical skills) Good Understanding Art of getting along with people Alertness Refined Selling Techniques GOOD Knowledge of Product Knowledge of Competition PUBLIC AND RELATIONS 7
  • 8. Dr Sherry Abraham 11/14/12 UNDERSTAND CUSTOMERS NEEDS WANTS EXPECTATIONS 8
  • 9. Dr Sherry Abraham 11/14/12 CUSTOMER SERVICE < EXPECTATION BAD SERVICE CUSTOMER SERVICE = EXPECTATION SATISFIED SERVICE CUSTOMER SERVICE > EXPECTATION CUSTOMER DELIGHT SERVICE 9
  • 10. Dr Sherry Abraham 11/14/12  Good grooming standard and personal hygiene  First Impressions (visual, vocal, verbal)  Telephone skills  Product Knowledge (Destination, Types of transport, various tour packages, Principal suppliers) 10
  • 11. Dr Sherry Abraham 11/14/12  Brochures, Guides,  Television and radio news Bulletins programmes  Internet  Posters and  Documentary Films Advertisement  News papers  Statistics from the tourism ministry  (reports, articles, write up by travel  Journals & writers) magazines. 11
  • 12. Dr Sherry Abraham 11/14/12  Initial Contact  Analyzing the  Building rapport information  Getting the initial  Recommendation information  Overcoming  Identifying objections customers need  Getting the commitment and closing the sales  Follow up 12
  • 13. Dr Sherry Abraham 11/14/12 13