Consumer Market Research. UCLA Extension

2. Topic
The values and sentiments of Immigrants in the US.
This research is done to provide the insight about how people from
other parts of the world feel living in the US. To understand this, we did
an individual interview with 5 people coming from different visa status
and asked them few questions.

3. QUESTIONS
1. How did you get here?
2. What visa are you on?
3. What was it like traveling to the US?
4. Where did you go when you first arrived?
5. Where did you finally settle down and why?
6. Did you know any one here? Family or friends? when you came here?
7. Was it easy to find a job?
8. where did you come from and when did you come?
9. What was the Reason to come to the United states?
10. What were the conditions in the country you left?
11. What is the big difference between your old country and the US?
12. Were you treated differently here?
13. Do you miss your country?
14. what were your hopes for yourself?
15. What kinds of traditions and practices you follow?
16. Why do they continue to practice these traditions and customs?
17. Which did they decide to change or stop practicing?
18. What do they see as their "identity”? For example, as Americans, Asian- Americans,
indian-americans?
20. What kinds of traditions did they pass on or would like to pass on to their children?
21. Which traditions do their children practice?
22. What do they see as their "place" in America?
23. What are their feelings about America?
24. How did these feelings change from when they arrived in America?
25. What sacrifices have you made to live here in the US?

4. Participants Recruitment
1. Demographic
• 32 years old
• generation y
• born
• indianGreen card holder
• Upper middle Class
• Male
• Married
• Home Owner
• Psychographic
• Hard Working
• Socially liberal
• White collar worker
• Earns over $180k/year
• Frequent traveler.
• Other influences
• Bi-lingual (Hindi and English)
• Loves cooking
• Morning person
2. Demographic
• 28 years old
• generation y
• Indian born
• H1b visa
• middle Class
• Male
• Married
• Rents an apartment
• Psychographic
• Hard Working
• Conservative
• Blue collar worker
• Earns over $100k/year
• Plays Golf
• Other influences
• Bi-lingual (Hindi and English)
• Tech savvy

5. Participants Recruitment
3. Demographic
• 55 years old
• Generation x
• Indian born
• US Citizen
• Upper middle Class
• Female
• Married
• Home Owner
• Psychographic
• Party Animal
• Liberal
• Earns over $150k/year
• Other influences
• bi-lingual (Hindi, and English)
• Cook Book writer
4. Demographic
• 30 years old
• generation y
• indian born
• H1B visa holder
• middle Class
• Male
• Single
• Rents an apartment
•
• Psychographic
• Hard Working
• White collar worker
• Earns over $140k/year
• Other influences
• Bi-lingual (Hindi, Tamil and English)

6. Participant Recruitment
5. Demographic
• 28 years old
• generation y
• Indian born
• H4 visa holder
• middle Class
• Female
• Married
• Rents an apartment
• Psychographic
• Home maker
• Loves cooking
• Painting.
• Fitness Enthusiast

7. REPORT
After doing the interview with all the 5 participants we get to know that they are happy and content in the United States and would do everything over
again on the off chance that they could. The reactions of participants showed that before going to the United States, they effectively measured decisions
about which area gave off an impression of being more qualified for their future needs. Sometimes, the members moved to the United States in light of
the fact that their past monetary circumstance was experiencing hardship. They by and large moved to achieve better budgetary strength. Some relatives
had gotten a green card which seemed to urge others to tail them with the expectation that it is anything but difficult to accomplish legitimate status for
themselves. This proposes outsiders are very much aware that their legitimate status assumes a considerable part in molding their involvement in the
United States. On the off chance that a relative can accomplish a green card or citizenship, it signs to them that they have an opportunity to do likewise, in
spite of the fact that the topic of whether diverse regions in the United States encourage better or more awful possibilities at acquiring a green card stays
to be contemplated.
Workers "buy in" to American culture, for themselves and their kids. They rate the United States as a change over their origination in all measurements,
and most say they anticipate that their kids will stay in this nation. This feeling of having settled on the correct choice cuts over all gatherings, paying little
respect to pay, movement status or ethnic gathering.
numerous immigrants report that segregation and government provocation aren't a noteworthy piece of their day by day lives. Albeit many say
discrimination exists in the United States—against both foreigners when all is said in done and individuals from their introduction to the world nation—
most don't report having by and by experienced much segregation. 3 out of 5 interviewees said they did not face any kind of discrimination.
In today's time say the most concerning issue they confront at this moment is likewise the most concerning issue confronting whatever remains of the
nation: the economy . All still say that the United States is a superior place than their introduction to the world nation for gaining a living, yet more
likewise refer to finding an occupation and securing government help as real motivations to seek after citizenship. No big surprise, then, that their general
joy has decreased.
Immigrants in America are unmistakably content with their decision. 4 out of 5 say that on the off chance that they could do everything over once more,
despite everything they'd gone to the United States. Nor are they liable to surrender and go home; in reality, they say that they expect to make the United
States their perpetual home.

8. REPORT
At the point when gotten some information about the United States and their introduction to the world nation, the United States turns out a long
ways ahead on a hefty portion of the basics of every day life, things local conceived Americans may underestimate. Solid larger parts say that the
United States makes a superior showing with regards to than their introduction to the world nation when it comes to Having a reliable lawful
framework, Offering the chance to procure a decent living.
They say there's some Racism in the United States today. The quantity of the individuals who have and by encountered "an extraordinary
arrangement" or "a few" acts of discrimination does not shift by movement status, religion, level of English-dialect capacity or nation of starting point.
There is a drop in general fulfillment among outsiders with life in the United States, and the condition of the economy might drive it. The worldwide money related emergency,
unlimited in degree and terrifying in speed, has overpowered other open worries in studies over the previous year. Around there, outsiders are the same as different Americans.
In our overview, 4 in 5 immigrants volunteer the economy as the most imperative issue confronting the country, a long ways in front of some other issue.
Albeit solid dominant parts of migrants appear to be content with life in the United States, there is less fulfillment.
The greatest contrasts between this gathering and different migrants appear to be dialect and segregation. Language is by a long shot the greatest distinction, however some say
they came to the US in these present circumstances knowing either no or just basic English.
Most migrants say that they have turned out to be agreeable in the United States rapidly. The immigrants we interviewed out of 5 three of them having the green card now and
2 are on work visa.
Immigrants plainly get tied up with American qualities, yet to what extent does it take them to feel great in American culture? In spite of the fact that workers grasp what the
United States remains for, this is no certification that they can fit in on an everyday premise.
Foreigners show a valuation for the U.S. what's more, a guarantee to making it their home, yet they additionally keep up a solid association with their home country. In any case,
immigrants desire to remain associated with individuals and occasions "back home" does not repudiate a yearning to remain in their new home.
The national inceptions of Immigrants in America are changing in venture with both world occasions and developing U.S. approaches. Be that as it may, paying little mind to their
nations of birth, they wind up with a common comprehension — and gratefulness — of being an American nation of starting point.

9. Conclusion
The engagement of migrants inside formal business systems and ways toward financial
portability, as encouraged by supporting institutional structures and powerful open
administrations, will convert into better results for the United States. Each one in the
meeting had comparative points of view on why they moved to the United States, an
extra review could reveal insight into the subtleties of how the United States can help
migrants accomplish what they were searching for by moving here.