Us our Organizations and the Evolving Web v2

us, our organizations &
the evolving social web
NTEN, Webinar June 30, 2010

Kaliya Hamlin, Identity Woman
“saving the world with user-centric identity”
www.identitywoman.net

@identitywoman
Sunday, August 1, 2010

Outline for Talk
Context
* My Organizations - IIW, She’s Geeky, Planetwork, & tool use
* The ASN Vision - civil society & the distributed social web
* The User-Centric Identity Vision
The User-Centric Identity Results
* OpenID
* Information Cards
* OAuth
* Discovery
* Connect
Looking Ahead
* Trust Frameworks
* Vendor (Organization) Relationship Management
* Personal Data Banks
* National Strategy for Trusted Identities in Cyberspace

Confession Time

I struggle with constituent identity management.

IIWX INTERNE T IDENTIT Y
WORKSHOP May 17-19 2010


Successes on Social Web
Twitter Lists for events Eventbrite lists of attendees


The Trouble with Facebook
• rooted in networked individualism not built for groups and
communities
• it is like being in a room with everyone you ever met all the
time
• the company has violated the social contract with users &
communities several times
• Making the pages people follow public without warning
• Making the “friends” people have public without warning
• It is pushing people to share more information then they
realize to monetize
• Against the Terms of Service to not use one’s real name and
have multiple personas


One of the 10 most influential people in the industry told me last week, over email, that I had to get in
line. They demanded that I apologize to Zuck now that he held his “we can do better” press conference,
and that I had to turn my Facebook page back on.
Walking around the D conference I felt like Serpico. It feels like I crossed the Blue Line, where technology
There are a lot of folks
executives don’t get into big public fights that are bad for business.
who are getting rich selling Facebook shares on SecondMarket today,
and there are many more people–including friends of mine–who have a
large percentage of their net worth in Facebook shares.
The sad part about the situation is that the person who sent me the email demands has massive influence
over the industry, the people I work with. He could buy and sell me many times over. In short, this power
broker could make my life and career in technology miserable.
In fact, he could probably get me fired… and he let me know that in so many words.

He insisted that Facebook is the future of the internet, and remembering the
“Mark Cuban” rule I volleyed back that if Facebook’s closed ecosystem–that is pissing in the pool of
internet users–is the future I don’t want any part of it. He wouldn’t have to get me fired–I would retire
before seeing Facebook become the internet.

We built the internet on open standards and carring for users.
Zuckerberg and Facebook are trying to reverse open standards, is
stealing every startup idea to put into his closed ecosystem and
screwing our collective users. He’s screwing all businesses by screwing
over the entire userbase.

http://calacanis.com/2010/06/04/steve-jobs-mark-zuckerberg-and-serpico/

I advocated for people to:
★ understand your community use-cases/narratives
★ focus on the usability of tools
★ consider using open source software
★ think about adopting user-centric identity tools
★ consider network formation across organizations

Augmented Social Network:
Building Identity and Trust into the Next Generation Internet

Presented in June 2004 at the Planetwork conference
Published in August 2004 in First Monday asn.planetwork.net


The ASN had three main objectives.

1. To create an Internet-wide system that enables
more efficient and effective knowledge sharing
between people across institutional, geographic,
and social boundaries.

2. To establish a form of persistent online identity
that supports the public commons and the values of
civil society.

3. To enhance the ability of citizens to form
relationships and self-organize around shared
interests in communities of practice in order to
better engage in the process of democratic
governance.

The four main elements of the ASN are:

1.Enabling individuals online to maintain a
persistent identity as they move between different
Internet communities, and to have personal control
over that identity.
2.Interoperability Between Online Communities
3.Brokered Relationships.
4.Matching technologies need to be broad and
robust enough to include the full range of political
discussion about issues of public interest.


SHARED VISION
for people’s identity on the scale of the web.


Freedom
and
Autonomy
for People

Open Standards
are Essential


No One
Dominant Player


There will be a
Big Bang
With all new technologies there is a point at which new things start
happening that the creators of the technology did not envision:
this is the Big Bang in identity.


Big Co.

Web 1.0 Web 2.0


The issue at hand is fundamentally about FREEDOM:
* the freedom to choose who hosts your identity online
(with the freedom to set up and host your own),
* the freedom to choose your persona – how you present
yourself, what your
* gender is,
* your age,
* your race,
* your sex,
* where you are in the world.

A prime example of WHY these freedoms are vital is the
story of James Chartrand – you can read for yourself her
story of being a “him” online as a single mother seeking
work as a copy editor. Having a male identity was the
way she succeeded.

Laws of Identity

Kim Cameron in May 2005


1.User Control and Consent
2.Minimal Disclosure for a Constrained Use
3.Justifiable Parties
4.Directed Identity
5.Pluralism of Operators and Technologies
6.Human Integration
7.Consistent Experience Across Contexts


Key Terms

Identifiers Claims
Single String Pairs
A claim is by one party about
Identifiers link things together another or itself.
and enable correlation.
It does not have to be linked to
They can be endpoints on the an identifier.
internet.
Proving you are over 18 for
example and not giving your
real name.


Key Terms


Text
Text
+
?


Information Cards


OAuth


OAuth

The user belongs to two different sites.

How can the user move photos from photo site to the
social network site without giving away the password
for the photo site to the social network site?

The user asked if they want to share - then
redirected to the site to give their permission


The photo site gives the social network site a token
to the social network that gives it access to their account.

A data tunnel is created between the user’s
accounts on both sites

A user posts photos and they can ﬂow from
one to the other - and they didn’t give away their password.


Discovery


Discovery =
Patterns +
Interfaces +
Descriptors


Evolution of Discovery
XRDS --> XRD-Simple --> XRD
(within XRI spec)


Application of

XRI/XDI


OStatus isn't a new protocol; it
applies some great protocols in a natural
and reasonable way to make distributed
social networking possible.
• Activity Streams encode social events in
standard Atom or RSS feeds.
• PubSubHubbub pushes those feeds in
realtime to subscribers across the Web.
• Salmon notifies people of responses to
their status updates.
• Webfinger makes it easy to find people
across social sites.

“Connect”


Users take actions on your site
Users come to your site to
consume your unique content.
They take actions like
commenting, reviewing, making
purchases, rating, and more.

Users share with friends, who
discover your site
With Facebook Connect, users can
easily share your content and their
actions with their friends on
Facebook. As these friends
discover your content, they click
back to your site, engaging with
your content and completing the
viral loop.

Social features increase
engagement
Creating deeper, more social
integrations keeps users engaged
with your site longer, and more
likely to take actions they share
with their friends. (For example —
don't just show users what's most
popular on your site, but what's
most popular with their friends on
your site.)


OpenID Connect
(under consideration)

The response is a JSON object which contains some (or all) of the
following reserved keys:
• user_id - e.g. "https://graph.facebook.com/24400320"
• asserted_user - true if the access token presented was issued by
this user, false if it is for a different user
• profile_urls - an array of URLs that belong to the user
• display_name - e.g. "David Recordon"
• given_name - e.g. "David"
• family_name - e.g. "Recordon"
• email - e.g. "recordond@gmail.com"
• picture - e.g. "http://graph.facebook.com/davidrecordon/picture"

The server is free to add additional data to this response (such as
Portable Contacts) so long as they do not change the reserved OpenID
Connect keys.


Organizations Responsibility to their Constituents

• Help them understand how linkable their actions are
on the web
• using the same e-mail address in multiple contexts
means those context are linked
• sharing information on facebook means “all your
friends” can see it
• support people understanding how to create/manage
persona’s - like a twitter handle
• support trusted forums/spaces where you know the
people there belong

Trust Frameworks


Open Identity Exchange
Policy Repository Levels of
for Auditors Levels of Assurance Protection
Trust Frameworks Identity Providers Relying Parties

ICAM
John Google
Relying Party
Steensen

OCLC PayPal

Other
Relying Party
Auditor
PBS Kids Equifax

Other
Auditor Yahoo!
XAuth


National Strategy for Trusted Identities in Cyberspace

Identity Ecology

Diverse providers of identities and attributes

Transactions online are more trustable

Government working with industry for open
standards


Project VRM - 4th Parties

http://bit.ly/VRM4thParty


EmanciPay is a relationship management and voluntary payment
framework in which buyers and sellers can present to each other
the requirements and options by which they are willing to engage,
or are already engaging. These include:
■ choices concerning payment (though not payment itself)
■ preferences
■ policies
EmanciPay makes use the r-button (two red "magnets") to signal
the presence of willingness-to-engage on either or both the buy
and sell sides

ListenLog, or Listen Log is a form of Media Logging. It is required
for EmanciPay to work. EmanciPay is a new business model for
otherwise free media goods -- one that sharply reduces the
frictions involved in paying for media. By increasing the number
of people who pay for free media, PayChoice also helps
stigmatize non-payment for those goods.


What does
Organization
Relationship
Management
look like?

join in at projectvrm.org


Coming soon!

Personal Data Banks


Personal Data Stores
/ User Data Banks
$

APPLICATIONS

EXCHANGE
REFINEMENT
STORAGE
ID + ENCRYPTION

DATA + META DATA
SOURCES

Invention Arts Stack for User Data Banks

Context Engines
for
Purpose Driven Apps
Kynetx.com


We are still missing a
Vision for Communities and Groups across contexts


There are still a lot of questions:

TECHNOLOGY

SOCIAL ? BUSINESS

LEGAL


Internet Identity Workshops

East Coast #1 - September 9-10, Washington, DC

Europe #1 - October 10-11, London, UK

#11 - November 9-11, Mountain View, CA
www.internetidentityworkshop.com

Kaliya Hamlin @identitywoman


Us our Organizations and the Evolving Web v2

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