The domain aftermarket from a SEO view - Presentation from Domain forum Sofia 2015

1. Why and how does the SEO
industry use expired domains

2. All in One Domains/Websites Research Tool
Backed by a database of 556+ million domain names
Kalin Karakehayov, 7+ years of SEO experience
Co-founder of

3. Search Engine Optimization
SEO = Content + Backilinks +
Powerful Domains (Brand) + Social Signals
– Everything unnatural or stupid
we do

4. Why Expired Domains
•Pagerank Algorithm (need juice flowing in to
give it to the money site)
•Control over links (can be removed in case of a
Google penalty)
•Less recurring costs, has benefits or revenue
•Easy to scale

5. How are Expired Domains used
•For money sites
•301 redirect to money sites (can be white or
black hat)
•Supporting websites or blogs (PBN) with links to
money site(s).
•Depending on TLD an estimated 1-10% of
dropped domains are registered again for SEO
use (mostly for PBN). The rate is higher for
cheap 1
st
year TLDs (gTLDs, .pl).

6. Tools and Metrics
Majestic SEO (Referring domains, CF, TF)
Ahrefs (Referring domains, Domain rank)
Moz Open Site Explorer (DA)
Google Pagerank (Beware of old or fake data)
Archive.org (was it abused by SEOs already?)
Alexa rank

7. Manual Backlinks Check
Quantity
Quality (links with Pagerank or from high
authority websites)
Share of natural links
Relevance
Anchor texts
Caveats and penalty signs

8. The big questions
Quality vs geography (TLD)
Quality vs relevance (Niche)
Quality vs price ($)

9. The Hard Part

10. How most of the others do it
•gTLDs (public zones) → Auctions/backorders,
websites about expired domains.
•ccTLD registry droplists
•Crawling authority websites
•Buying from auctions

11. How we at Tool.Domains do it
•Ignore gTLDs completely and work only with
ccTLDs
•Database of almost all ccTLD
•Filter the best expired
•Filter the best expiring

12. Typical good expired domains
•Everything about government and society
•Everything about science, education and to a
less degree art and culture
•Open source software and free online services
•Failed companies and startups
•Events

13. Why ccTLDs are better
•Less competition (no public zones)
•More governments and local NGOs and
projects
•Myths about problematic ccTLD registration
and high prices make competition even less
•SEO myths make competition even less

14. info@tool-domains.com
Linkedin.com/company/tool-domains
Facebook.com/tool.domains
@ToolDomains @Karakehayo
+ToolDomainsLtd