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Three Macrotrends Impacting the Journey to 2030: Super Humans, Fluid Organizations, and Enlightened Ecosystems

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Kaleido Insights’ introductory research report identifies and analyzes three macrotrends that will impact humans, organizations, and ecosystems in the coming decade and beyond. This abridged version explores the report’s key themes through its graphics. Download the full report at KaleidoInsights.com/Research.

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Three Macrotrends Impacting the Journey to 2030: Super Humans, Fluid Organizations, and Enlightened Ecosystems

  1. 1. Three Macrotrends Impacting the Journey to 2030 October 2017 Kaleido Insights’ introductory research report identifies and analyzes three macrotrends that will impact humans, organizations, and ecosystems in the coming decade and beyond.This abridged version explores the report’s key themes through its graphics. Download the full report at KaleidoInsights.com/Research. Jessica Groopman Jaimy SzymanskiJeremiah OwyangRebecca Lieb
  2. 2. The pace of change driven by technological advancement isn’t just accelerating, it’s widening. The scope of this change simultaneously defines our age as well as how we manage life and work. In this preview of the introductory report from Kaleido Insights, we explore technology’s impact on the evolving relationships among humans, businesses, and their ecosystems, crystallizing the innovator’s path forward.
  3. 3. EXECUTIVE SUMMARY We’re surrounded by a proliferation of devices and interfaces; an untold velocity of data generation and networked services; and an ever-shifting tessellation of new capabilities and bright shiny objects. To innovate is no longer a choice, it is imperative. Businesses are told this technological disruption is both their future and their biggest threat. This report offers clarity amidst the chaos as we provide a three-tiered methodology for analyzing technologies: First, technology is enabling people to evolve into Super Humans. Born in the age of social media and accelerated through mobile, consumers' ever-expanding toolkit of capabilities renders individuals more powerful than ever before. Second, nimble and Fluid Organizations are those that survive. Early efforts in digital transformation reveal why shifting competitive forces requires agility and fluidity across systems, internal culture, and within innovation programs themselves. Third, Enlightened Ecosystems are the result of digital convergence with the physical world––as distributed systems, machines, and supply chains become more integrated, interconnectivity across ecosystems is forging intelligence more powerful than any single human or business. Within each of these trends, Kaleido analysts surface key implications and offer clear direction on how to apply insights to help organizations participate.
  4. 4. Diverse technological advancements, shifting customer expectations, and ever-dynamic external forces define strategy in the digital age– not any single technology. Like a kaleidoscope, rotation of the full picture–– disruption–– creates motion: new challenges and new ways for companies to proactively react to these changes. Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030 KALEIDO INSIGHT’S METHODOLOGY FOR IMPACT ANALYSIS OF EMERGING TECHNOLOGIES
  5. 5. THESE THREE MACROTRENDS WILL IMPACT EVERYONE Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
  6. 6. Trend #1: The Rise of Super Humans
  7. 7. THE ANATOMY OF A SUPER HUMAN Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
  8. 8. CONSUMER VS. SUPER HUMAN BEHAVIORS Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
  9. 9. Trend #2: The Fluid Organization
  10. 10. THE ARCHITECTURE OF A FLUID ORGANIZATION Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
  11. 11. RIGID VS. FLUID ORGANIZATIONS Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
  12. 12. Trend #3: Enlightened Ecosystems
  13. 13. ECOSYSTEM ENABLERS LOOK OUTWARD ACROSS SIX KEY AREAS Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
  14. 14. WALLED GARDENS VS. ECOSYSTEM ENABLERS Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
  15. 15. DISTRIBUTED NETWORK INTELLIGENCE EVOLVES TOWARD ENLIGHTENED ECOSYSTEMS Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
  16. 16. Enabling Technologies
  17. 17. EMERGING TECHNOLOGIES IMPACTING CONSUMERS, ORGANIZATIONS, AND ECOSYSTEMS While clearly some technologies are far more “real” and commercialized than others, Kaleido Insights expects these categories will shift as adoption fragments from market to market. The most powerful disruptions are rarely single technologies, but well-timed convergence of multiple existing technologies to foster something altogether unprecedented. Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
  18. 18. IMPLICATIONS ACROSS MACROTRENDS Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
  19. 19. As digitization forces companies to do more with data, both faster, and more preemptively, competitive differentiation comes down to how organizations design for, act on, and monetize intelligence for their customers, themselves, and for broader ecosystems. Access the full report for thematic recommendations to help apply the above insights. Below, a preview: q Prioritize data integrity q Define value for both customers and ecosystem q Design for personalization across each phase of the customer journey q Customer strategies must be ever-evolving to accommodate new modes of communication in real-time q Craft on-demand experiences q Empower customers; they’re innovators DEVELOP A CLEAR VISION FOR INNOVATION
  20. 20. STRATEGY CUSTOM RESEARCH GO-TO-MARKET SPEECHES & EVENTS TRAINING ADVISORY Based on rigorous research, proven experience, and a network of partners, we provide diagnostics, prioritization, actionable recommendations, and roadmaps to support strategic decisions. Deploying our same rigorous research methods as KI primary research, we provide customized research for your unique business needs. Sample topics include customer journey research, IoT readiness, market opportunities, etc. Conducted onsite or by phone, ranging in length from 30 minutes to a full day. Regular calls to discuss market developments; product strategy; pricing strategy; external or internal positioning. Customized, participatory workshops for all levels of employees, including senior business leaders, to foster business goal alignment and ensure practical understanding of strategic principles involved to execute. Inform and inspire your audience at your next event -- from user conferences, trade shows, and corporate events to topical webinars, salon dinners, and small group presentations. Research-based advisory and interactive artifacts like thought- leadership studies, white papers, and e-books support market education and lead- generation. ConsultingThoughtLeadership HOW KALEIDO INSIGHTS CAN HELP
  21. 21. DOWNLOAD THE FULL REPORT AT www.kaleidoinsights.com/research
  22. 22. THANK YOU! Rebecca Lieb Marketing Strategy Jessica Groopman Automation Strategy Jeremiah Owyang Monetization Strategy Jaimy Szymanski Marketing Strategy Disclaimer: Although the information and data used in this report have been produced and processed from sources believed to be reliable, no warranty expressed or implied is made regarding the completeness, accuracy, adequacy or use of the information. The authors and contributors of the information and data shall have no liability for errors or omissions contained herein or for interpretations thereof. Reference herein to any specific product or vendor by trade name, trademark or otherwise does not constitute or imply its endorsement, recommendation or favoring by the authors or contributors and shall not be used for advertising or product endorsement purposes. The opinions expressed herein are subject to change without notice. CONTACT US: INFO@KALEIDOINSIGHTS.COM @KALEIDOINSIGHTS WWW.LINKEDIN.COM/COMPANY/KALEIDOINSIGHTS

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