Experience mapping serves as a perfect activity to bring into sprints. Diagrams allow you to pull together a wealth of information in a compact and compelling format that is efficient to use. They are well-suited for agile teams. The key is to focus on engaging others in dialog. It’s not about the map (noun), it’s about mapping (verb). Turn customer insight in to action within the context of a sprint. This talk will show you how to visualize the user experience quickly and leverage mapping in sprints. I’ll debunk the myth the mapping is a heavy, upfront activity. In fact, when done rapidly, mapping experiences becomes a springboard into creativity and solving real customer problems quickly.

1. RAPID MAPPING FOR SPRINTS

2. @JimKalbach

3. You’ve got to start with
the customer experience
and work back toward
the technology –
not the other
way around.
1997

8. Organization
Individuals
Value

9. Customer Journey Maps
Experience Maps
Service Blueprints
Mental Model Diagrams
Ecosystem models
…
ALIGNMENT DIAGRAMS

15. “Diagrams are compelling
documents that invite
engagement by others.”

16. TEAM ALIGNMENT

17. If your product team isn’t first
aligned around a well-defined story—
that is, if the people who prioritize
your feature backlog don’t have a
crystal clear understanding about
whose lives they’re trying to
transform, how, and why— how can
they build a great product?
ANDY RASKIN, Strategic Messaging Consultant
“What I’ve Learned Positioning 40 Companies”
https://medium.com/firm-narrative/what-i-ve-learned-positioning-40-companies-21dbfddfca6d

18. MAPMAKER > FACILITATOR

19. CO-CREATING

20. ENVISIONING

21. “[Mapping] will add context
to your project and highlight
opportunities you may have
otherwise missed.”
DESIGN SPRINTS

27. 0
8
HOURS
RAPID MAPPING

28. @JimKalbach
IDEAS ARE OVERRATED

29. IDEAS ARE OVERRATED
@JimKalbach

30. VALLEY OF DEATH
@JimKalbach

33. BUSINESS VALUE EXPERIMENTS
5x5 Framework
• 5 people
• 5 days
• 5 experiments
• $5k
• In 5 weeks
(i.e., small bets…)
@JimKalbach

34. EXAMPLE: SNAP SUPPORT

35. EXAMPLE: SNAP SUPPORT

36. EXAMPLE: SNAP SUPPORT

37. Danke schön!
@JimKalbach
Jim.Kalbach@Gmail.com
www.experiencinginformation.com

38. https://mural.co/webinars/

39. CONNECT THE DOTS
@JimKalbach