The document discusses public relations and PR tools. It defines public relations as a planned process to influence public opinion through sound character, proper performance, and two-way communication. It lists the functions of PR as including press relations, product publicity, public affairs, lobbying, and investor relations. It also discusses the roles, impacts, benefits, and challenges of public relations as well as major PR tools.

1. Presented To: Dr. Daisy Kurien Presented By:
Ajesh Patidar 18PG005
Kajal Jain 18PG027
Nikunj Kalal 18PG041
Namrata Saraswat 18PG063
Ritul Bhargava 18PG100
Public Relations & PR Tools
Presented To: Dr. Daisy Kurien Presented By:
Ajesh Patidar 18PG005
Kajal Jain 18PG027
Nikunj Kalal 18PG041
Namrata Saraswat 18PG063
Ritul Bhargava 18PG100
Public Relations & PR Tools

2. Definition of Public Relations
Public Relation is a planned process to influence public
opinion, through Sound Character & proper performance,
based on mutual satisfactory two way communication
Contents
 Definition of Public Relations
 Functions of Public Relations
 Example: CVS Pharmacy
 Role of Public Relations
 Impact of Public Relations
 Benefits of Public Relations
 Challenges of Public Relation
 Major Public Relation Tools

3. Definition of Public Relations
Public Relation is a planned process to influence public
opinion, through Sound Character & proper performance,
based on mutual satisfactory two way communication
Definition of Public Relations
Public Relation is a planned process to influence public opinion,
through Sound Character & proper performance, based on mutual
satisfactory two way communication.
Kajal Jain – 18PG027

4. :
Press Relations or Press Agency
Creation & placing of newsworthy information to attract attention to a product or service.
Product & Brand Publicity
Publicizing specific products.
Public Affairs
Building and maintaining national or local community relations.
Lobbying
Building and maintaining relations with government official to influence legislation & regulations.
Kajal Jain – 18PG027
Functions of Public Relation
Press Relations or Press Agency
Creation & placing of newsworthy information to attract
Product & Brand Publicity
Publicizing specific products
Public Affairs
Building and maintaining national or society relations
Kajal Jain – 18PG027

5. Continue…
Investor Relations
Maintaining relations with share holders & others in the financial community
Development
Public relations with members of non profit organizations to gain financials or volunteer support.
Kajal Jain – 18PG027
Continue…
Lobbying
Building and maintaining relations with government official to influence legislation &
regulations
Investor Relations
Maintaining relations with share holders & others in the financial community
Development
Public relations with members of non profit organizations to gain financials support
Kajal Jain – 18PG027

6. Kajal Jain – 18PG027

7. Advocate
Focuses all energy on building an organization
Communicator
Crafts communication policies
Problem Solver
The ultimate spin doctor
Role of Public Relations
Namrata Saraswat

8. Opinion Maestro
Responsible for media placements
PR is “Marketing Step Child”:
It can have almost the same affect
Continue…
Namrata Saraswat

9.  Lower Cost then advertising
 Stronger impact on public awareness than advertising
 Brand image remains strongly upheld in the minds of consumers
Impact of Public Relations
Namrata Saraswat

11. Benefits of Public Relations
Reach
Cost -
effectiveness
Influence
Ritul Bhargava 18PG100

12. Challenges of Public Relations
No Direct
Control
Evaluation
No guaranteed
result
Ritul Bhargava 18PG100

13. Major Public Relations Tools
 News
 Speeches
 Special events
 Written materials
 Audio visual materials
 Corporate identity materials
AJESH PATIDAR

14. Major Public Relations Tools
 Public service activities
 Buzz marketing
 Social networking
 Mobile tour marketing
 Internet
NIKUNJ KALAL