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WHAT DECISIONS DOES THIS
HELP YOU MAKE?
_ To identify gaps where content is missing or inadequate
_ To create or source new content
_ To edit your existing content, or delete it altogether
_ To identify the page types or templates you will design for
_ To identify the fields and structure for a new CMS
_ To assign ownership of content for ongoing governance
Most important:
_ To define or refine how your editorial and messaging strategy creates
business value


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Publicada em: Tecnologia, Design
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  • Its a great session.
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  • Hey
    yup it was a great session - learned a lot from Karen about content strategy and some great insights, and also created one of the most innovative moustraps ever!!!!
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  • Attended Karen's workshop at UX London today, where she gave this presentation. Excellent insight into Content Strategy. If you get a chance, I'd strongly recommend taking the time to go through this.
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