Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
15. CONTENT
EMAIL
INTRANET
SOCIAL
MEDIA
MICROSITES
MOBILE
WEBSITE WEB
TABLET
APPS
PRINT
MOBILE
APPS
BLOGS
SMART
TV
IN-CAR
SYSTEMS
GOOGLE
GLASS
DIGITAL
SIGNAGE
DELICIOUS
TOAST
WATCHES
18. The future of content management
systems is in their ability to
capture the content in a clean,
presentation-independent way.
—Daniel Jacobson, Netflix
28. WE BEGAN BY
IDENTIFYING
COMMON
BREAKPOINTS
DEVICE TYPE WIDTH
Small screens (portrait) 320px
Small screens (landscape) 480px
10" tablets (portrait) 768px
10" tablets (landscape),
“desktop” 1024px
Widescreen 1200px
(A suggestion: do NOT do this!)
via Ethan Marcotte, @beep
43. And here is an ugly truth
about structured data:
there are substantial costs
to waiting.
—NY Times
44. “For example, because our recipes were
never properly tagged by ingredients and
cooking time, we floundered for about 15
years trying to figure out how to create a
useful recipe database. We can do it now,
but only after spending a huge sum to
retroactively structure the data.
—New York Times Innovation Report
http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/
46. 33%
Never
downloaded
40%
Downloaded
fewer than
100 times
http://www.washingtonpost.com/blogs/wonkblog/wp/2014/05/08/the-solutions-to-all-our-problems-may-be-buried-in-pdfs-that-nobody-reads/
47.
48. ✘ Not digital
✘ Not responsive
✘ Not searchable
✘ Not accessible
✔ Familiar tool
✔ Simple workflow
✔ Charts, tables…
✔ Unstructured flow
49. While standard HTML is rich enough
for a designer to represent complex
content, it isn’t precise enough to
describe and store the content in a
presentation-independent fashion.
50. 6,250 PDFs MODELED
Modeling
3 weeks
Pilot Copy&Paste Total
1 week 5 months 6 months
4 people
@ $175
$84,000
4 people
@ $175
3 people
@ $75
8 people
total
$28,000 $210,000 $322,000