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Value & Impact for Museums

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Paper presented by Simon Tanner at MCN 2014, Dallas.
In session named Museums and Big Data: Measuring and Evaluating Trends, 22nd November 2014.
Session chaired by Trilce Navarrete.

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Value & Impact for Museums

  1. 1. @SimonTanner VALUE & IMPACT FOR MUSEUMS Simon Tanner Director of Digital Consulting Department of Digital Humanities, King’s College London Twitter: @SimonTanner 22/11/2014 16:25 ENC Public Talk 19 February 2013 1
  2. 2. @SimonTanner www.kdcs.kcl.ac.uk/innovation/us-art.html Charging Models & Rights Strategy for Images in Museums
  3. 3. @SimonTanner www.kdcs.kcl.ac.uk/innovation/inspiring.html Inspiring Research, Inspiring Scholarship
  4. 4. @SimonTanner www.kdcs.kcl.ac.uk/innovation/impact.html The Balanced Value Impact Model
  5. 5. @SimonTanner I love Rijks We have 125,000 art works available in high resolution. Anything you want, you can do with it... So now we can say “I love Rijks”, the Rijksmuseum was a very dull, traditional museum and now we can say proudly “I love Rijks”... So if you think about impact then maybe love is the biggest impact. Peter Gorgels www.youtube.com/watch?v=iW17d-OQsIs
  6. 6. @SimonTanner
  7. 7. www.kdcs.kcl.ac.uk/innovation/impact.html @SimonTanner
  8. 8. “the measurable outcomes arising from the existence of a digital resource that demonstrate a change in the life or life opportunities of the community” www.kdcs.kcl.ac.uk/innovation/impact.html @SimonTanner
  9. 9. @SimonTanner The Case for Impact We are more effective and efficient in delivering change and tangible benefits (Internal Impact); Our organisation is gaining strategic advantage through the innovation inherent in this digital activity (Innovation Impact); We are delivering a strong economic benefit to our community that demonstrate the worth and value of our endeavours in clear monetary terms (Economic Impact); and the community has been changed by the resource in beneficial ways that can be clearly identified (Social Impact)
  10. 10. @SimonTanner 22/11/2014 16:25 ENC Public Talk 19 February 2013 10
  11. 11. Assigning Values –Welcome Library @SimonTanner Perspective Value Driver Social Utility + Community Innovation Utility + Community Internal Education + Inheritance/Bequest Economic Utility This demonstrates a strategic emphasis towards measuring active use and community benefit from the Wellcome Library Codebreakers project. They have a desire to measure value for money but not to over emphasise the economic element compared to other priorities. They also want to measure how they have grown in skills and capacities and delivered on institutional mission - thus, the focus on education and inheritance/bequest for the Internal Perspective.
  12. 12. @SimonTanner Stakeholders & Digital Ecosystems 22/11/2014 16:25 ENC Public Talk 19 February 2013 12
  13. 13. @SimonTanner Is the value in the wine, the glass or the drinking?
  14. 14. @SimonTanner VALUE & IMPACT FOR MUSEUMS Simon Tanner Department of Digital Humanities, King’s College London Thanks to www.alicemaggs.co.uk for illustrations 22/11/2014 16:25 ENC Public Talk 19 February 2013 14

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