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Business Marketing Association of Kansas City
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Este foi a minha primeira proposta de Cas
Cas proposal 1st term
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Robert Rose, Chief Strategist, The Content Marketing Institute at the Business Marketing Association regional even in Kansas City on 10/28/14.
Experiences: Welcome to the 7th Era of Marketing @Robert_Rose #BMAKC
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Presented by Laura Ramos, VP and Principal Analyst at the Business Marketing Association of Kansas City on Nov. 18, 2015.
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Presentation by Shelly Kramer, CEO, V3 Integrated Communications at the Business Marketing Association regional even in Kansas City on 10/28/14.
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Presentation by Kevin Espinosa, Digital Marketing Manager, Global Marketing and Communications, Caterpillar at the Business Marketing Association regional even in Kansas City on 10/28/14.
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2014 award winners at the annual Business Marketing Association of Kansas City Fountain Awards.
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Carla Johnson of Type A Communications presented “Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy” at the Business Marketing Association of Kansas City November meeting. Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. But there’s a difference between just pumping out content because technology now makes it easier and having something relevant to say. Today’s B2B marketers needs to know how content marketing feeds the new buyer’s journey and why you need a thoughtful strategy in place to drive the sales and marketing engine. Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today. During this presentation, Carla covered: - Why a content strategy matters - How it affects the success of a content marketing program - Specific steps to create a content strategy - What two questions to ask as soon as you leave this program About the Speaker: Carla Johnson, Principal, Type A Communications, helps companies tell better stories in order to build stronger brand awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. She’s a consultant to the Content Marketing Institute, director on the international board of the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, an Instructor for the Online Marketing Institute, and writes on the power of storytelling, content marketing, B2B marketing, and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.
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5 Steps to Creating an Actionable Content Marketing Strategy
Business Marketing Association of Kansas City
Presented at the Business Marketing Association of Kansas City on Wednesday, July 17, 2013. Vanessa Zambo, Vice President/Principal and Director of Marketing Communications at Terracon discusses their successes and lessons learned in using video, content, and employees to drive their corporate social media. In this presentation, Vanessa shares how Terracon has not only structured their social media strategy, but their entire online strategy and how all of their sites (YouTube, Facebook, LinkedIn, Terracon.com, and Terracon App) work together.
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Keynote by Adam Blitzer at B2B Risng BMA event
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Perceptive Software presentation at B2B Rising BMA event.
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More from Business Marketing Association of Kansas City
Presented by Laura Ramos, VP and Principal Analyst at the Business Marketing Association of Kansas City on Nov. 18, 2015.
Thought Leadership: The Next Wave In B2B Marketing - Laura Ramos, Forrester
Thought Leadership: The Next Wave In B2B Marketing - Laura Ramos, Forrester
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Presentation by Shelly Kramer, CEO, V3 Integrated Communications at the Business Marketing Association regional even in Kansas City on 10/28/14.
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Presentation by Jeffrey K. Rohrs, VP Marketing Insights, Salesforce Marketing Cloud, at the Business Marketing Association regional even in Kansas City on 10/28/14.
Audience: The Flip-Side of Content Marketing by Jeffrey K. Rohrs
Audience: The Flip-Side of Content Marketing by Jeffrey K. Rohrs
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Presentation by Kevin Espinosa, Digital Marketing Manager, Global Marketing and Communications, Caterpillar at the Business Marketing Association regional even in Kansas City on 10/28/14.
Content: A Critical Component of Caterpillar’s Global Social Media Strategy b...
Content: A Critical Component of Caterpillar’s Global Social Media Strategy b...
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2014 award winners at the annual Business Marketing Association of Kansas City Fountain Awards.
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Carla Johnson of Type A Communications presented “Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy” at the Business Marketing Association of Kansas City November meeting. Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. But there’s a difference between just pumping out content because technology now makes it easier and having something relevant to say. Today’s B2B marketers needs to know how content marketing feeds the new buyer’s journey and why you need a thoughtful strategy in place to drive the sales and marketing engine. Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today. During this presentation, Carla covered: - Why a content strategy matters - How it affects the success of a content marketing program - Specific steps to create a content strategy - What two questions to ask as soon as you leave this program About the Speaker: Carla Johnson, Principal, Type A Communications, helps companies tell better stories in order to build stronger brand awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. She’s a consultant to the Content Marketing Institute, director on the international board of the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, an Instructor for the Online Marketing Institute, and writes on the power of storytelling, content marketing, B2B marketing, and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.
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Business Marketing Association of Kansas City
Presented at the Business Marketing Association of Kansas City on Wednesday, July 17, 2013. Vanessa Zambo, Vice President/Principal and Director of Marketing Communications at Terracon discusses their successes and lessons learned in using video, content, and employees to drive their corporate social media. In this presentation, Vanessa shares how Terracon has not only structured their social media strategy, but their entire online strategy and how all of their sites (YouTube, Facebook, LinkedIn, Terracon.com, and Terracon App) work together.
Engaging Employees in your Social Media Strategy - Vanessa Zambo, Terracon
Engaging Employees in your Social Media Strategy - Vanessa Zambo, Terracon
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Keynote by Adam Blitzer at B2B Risng BMA event
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Bma adam blitzer
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Perceptive Software presentation at B2B Rising BMA event.
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Bma kc marketing automation-perceptive_software_final
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Aka crm introduction
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About BMAKC
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The Key to Content Marketing Success: Focus on Customer Experience by Shelly ...
The Key to Content Marketing Success: Focus on Customer Experience by Shelly ...
Audience: The Flip-Side of Content Marketing by Jeffrey K. Rohrs
Audience: The Flip-Side of Content Marketing by Jeffrey K. Rohrs
Content: A Critical Component of Caterpillar’s Global Social Media Strategy b...
Content: A Critical Component of Caterpillar’s Global Social Media Strategy b...
2014 BMAKC Fountain Awards
2014 BMAKC Fountain Awards
5 Steps to Creating an Actionable Content Marketing Strategy
5 Steps to Creating an Actionable Content Marketing Strategy
Engaging Employees in your Social Media Strategy - Vanessa Zambo, Terracon
Engaging Employees in your Social Media Strategy - Vanessa Zambo, Terracon
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Bma adam blitzer
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Bma kc marketing automation-perceptive_software_final
Aka crm introduction
Aka crm introduction
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