Presentation 12.02.2017
Eatby
It’s always good to know your guests’ tastes

Agenda
Problem
Solution
Market Validation
Market Size
Product Overview
Business Model
Go-to-Market Strategy
Competitive Landscape
RoadMap
Forecast
Exit Opportunity
Recognition & Rewards
Team

The challenge: A single window to insight
Many restaurants grapple with managing diverse and disparate systems for
gaining a holistic view of their customers and businesses. Data, instead of being
a beacon for growth, now merely adds to additional drain of time, efforts and
ultimately, investments.
The need
• Existing PoS are limited to menu based applications
• Poor experience with customer support systems
• Scattered view of restaurant reviews; missing 360 degree social dashboard
• Distributed or missing applications for table booking and queue management
• Lack of analytics around dishes
• Overhead costs for maintaining multiple applications
• Cumbersome inventory/ Vendor Management

Give them what they need
Let’s face it. Without the proper slicing and dicing of available data, through a
multi-faceted, and multi-dimensional angles, data can be downright deceiving.
We offer a SaaS-based platform that enables restaurants to gain the proper 360
degree view of their customers and business, all in one single place.
From data to decisions
• Restaurant reviews aggregation from multiple channels to derive Sentiment Analytics and
meaningful insights
• Taste analytics reports
• Predictive analytics around customer’s order
• Market place for inventory management
• Better & smarter customer support
• Discount and coupon management
• Loyalty and rewards management

Market validation
73% of restaurants are planning to upgrade their technology within
the year
50% of restaurateurs currently pay for 2-5 restaurant technology
vendors
32% of respondents stated "advanced functionality" as their top
reason for replacing their existing method or software. “Ease of
use” came in second with 20% respondents
79% of diners agree that restaurant technology improves their
guest experience
36% of guest think that the most important technology feature in
restaurants is "online reservation"

Adding it all up: $709.2 billion market size
Projected restaurant industry sales
Eating Places*: $471.1 billion
Bars and Taverns: $20.6 billion
Managed Services: $49.5 billion.
Lodging Places: $36.7 billion
Retail, Vending, Recreation, Mobile: $70.2 billion
Noncommercial Restaurant Services : $58.5 billion
*Eating places include tableservice restaurants and quickservice restaurants, cafeterias
and buffets, social caterers, and snack and nonalcoholic beverage bars.

Key benefits
Social Ranking( City/
Locality and Services
Sentiment
Analysis
Latest Feeds from
Social Channels
SaaS application
Social
Engagement

Facebook ChatBot
Table token management system
Token and waiting
management
Slot based booking
system
Easy to use
Online booking via
FB Messenger
directly from
restaurant‘s page
Offline booking/
SMS integration

Eatby App Key Features
Search dishes, restaurants
and locations
Talk of the town
Dishes explored
Intuitive add feed and dish
tagging features
Explorer of dishes
Current version 1.9 (Beta)
Android version 4.1 and above

Pricing Strategy
Our plans
Basic social analytics
Facebook
messenger bot
Free setup
Customer support
Promotion or Offer
management
Advance analytics
Market place
30 Days Unlimited Unlimited
✓ ✓ ✓
✓ ✓ ✓
✓
✓ ✓
x
✓ ✓
x ✓
✓
x Coming soon! Coming soon!
999₹
PER MONTH
*Free Plan
PER MONTH
Hotels PlanRestaurants Plan
1999₹

Go-To Market Strategy
How will we achieve success
Restaurants Users
Eatby SaaS
application
• Restaurant tie-ups
• Social marketing
• Existing sales
Channels
• Restaurants
• Users
GTM Strategy
Leverage sales channels
Product demonstration
Marketing outreach
Partner with food delivery
companies
Promotions
Foodie meet up
Food taste events
Food festivals
Social media events
Annual Eatby meet

Competitive Landscape
Eatby Zomato Base / Book Posist Fishbowl TheLevelUp
SaaS Based Model ✓ ✓ ✓ ✓ ✓
Social Analytics & Reports ✓ x x ✓ ✓
Dish Specific Focus ✓ x x x x
Taste Analytics ✓ x x x x
PoS ✓ ✓ ✓ ✓ ✓
CRM ✓ ✓ ✓ ✓ ✓
Inventory Management ✓ x x x x
Mobility ✓ ✓ ✓ ✓ ✓
Market Place ✓ x x ✓ x
End to End Restaurant
Operations
✓ x ✓ x x

Taste Analytics
2015 May Jun Jul Aug Sep Oct Nov Dec 2017Dec Jan Feb Mar Apr
Ideation, Market
Research
Market
validation
Eatby Alpha
Product Launch
Product Market- fit.
2300+ Restaurant Listed
1 Lakh+ Dishes Listed
200+Trial User
On board
Restaurant
Eatby Beta
Product launch
Selected For
SAP Startup Focus
Selected For
FB Startup Accelerator
program
Alfa Eatby Social Analytics and
Eatby Hello Fb Bot Product for
restaurant Launch. Early 35+
Restaurant onboard
Timeline
Restaurant SaaS application
Survey with 750+ Users |100+ Restaurants |
Idea patent search
Survey with 50+ Restaurants
|150+ users
1 City | 3500+ Restaurant | 1.5 Lakh+ DishesCurrent Traction Pune 25,000+ Reviews Sentiment Analysis & Early 35+ Restaurant onboard
App Alpha DevelopmentDevelopment App Beta Development Eatby SaaS and Fb Bot Alpha Development
Recognition
Selected among 150
shortlisted startups
pitch to Chinese
investors (Onion Fans )
Selected among 30
shortlisted startups to
pitch (e-Zest,Pune)
Selected by Nasscom,
Pune to pitch Cross
Border Angels & Investors
team
Selected for SAP Startup
focus program with
access to SAP HANA and
GTM support.
Selected among 100 shortlisted
startups to mentorship and pitch
in for Annual Startup-Istanbul
event .
Selected for FB
Startup -Bootstrap
track program.
Selected for STPI –
Start Up & Digital India
Pavilion at CeBIT India
2016 event
Discover
Find what you fancy from over 75,000
dishes right in your vicinity.
Dish Explored
Share your dish experience with us so
we can remind you of your past
experience during a future visit.
Taste Analytics
We note what you like, dislike and
absolutely love. That’s what makes us
great food tellers.
Restaurants Events/Offers and deals
Now user can get Deals and offer by
checkin in restaurant or review about
the place.
Advance Features
- Share your feed to Facebook
- User can checkin or upload a picture
- Looks matter: We’ve glamourised the
Feed Section to look better than
before.
- etc
SaaS Eatby Social Features
- Social Engagement
- Social Ranking( City/Locality and Services
- Sentiment Analysis of Positive and Negative feeds
- Simple Dashboard view
- Number of feed shared in Social Media
- Facebook sign in and Easy setup
Eatby Hello Bot (Facebook Messenger)
- Facebook messenger Booking table Artificial intelligence t
- Booking Table App to monitor and update customer

Highlights
2017
SaaS Product Beta Launch
Basic Engineering Team In Place
Enrolled in SAP Ventures Accelerator Program
Enrolled in Facebook Accelerator Program
Primary Focus on Restaurants and Premium Hotels
Reach with 3000 Potential Restaurants in Pune
15% Initial Onboarding Go Ahead out of 3000 Pune Restaurants
Angel FundRaise Work In Progress
Future Prospects includes cross domain expansion ( E.g. Consumer Products)

Key Benefits
Q1 Q2 Q3 Q4
Plan
Growth
Success
Data
Tech
Support
Lead GenTaste Analytics on HANA platform CRM / PoS
Inventory Management
Customer Support
International
API Related Data
Subscribed Restaurants
Active /Returning Users on Eatby Bot
Tier-1 Hotels
SAP HANA, FB Bot ,Neo4j, Java, Android, iOS
Tier-2 Hotels
Market Place
Tier-1 Restaurants
Active /Returning Users on Eatby App
Restaurant Operations Data
Taste Analytics
Improved Feature
Monthly Subscription Plans
Product Roadmap
Plan for 2017-2018
Tier-2 Restaurants

Forecast
Estimated transaction value
Functions Year-1(2017) Year-2 (2018) Year-2 (2019)
Focus Area Restaurants Only Restaurants, Premium Hotels Restaurant, Hotels
Product
Features
Basic (₹499 - ₹999/p.m) Basic/Advanced (₹999 - ₹1,999/p.m) Eatby Engage (₹3,999/p.m)
Market Pune, Bengaluru, Mumbai, Singapore Other Tier-1 Cities, Middle East Tier-2 Cities, Rest of the world
Target Restaurants 5000 20,000 50,000
Target Hotels 5000 25,000 75,000
Engagement (App+Facebook Bot) 100K - 250K 1M+ 5M+
Restaurant
Subscriptions
2,500 10,000 25,000
Hotel Subscriptions 2,500 12,500 45,000
Team Size 12 46 92
Revenue** INR 5.99 Cr INR 58.4 Cr INR 393 Cr
* Other Consumer domains still need to be finalised
* * Revenue calculated with restaurant subscription as 50% of target restaurants

Funding /Utilization
Our primary goal is to boost our technology back-
end along with extending our operations
Plan Highlights:
HR cost for hiring people with the right skillset
Physical office setup
Expansion across multiple cities
Restaurant subscription model
Sales & marketing costs
Company & premium domain registration
IP & patent
Technology (50%)
Operation (20%)
Marketing (20%)
Infrastructure (10%)
We are looking for a funding of 450K USD (~18% diluted equity)

Exit Opportunity
Social marketing strategy
Acquisition by existing market players such as Zomato/Yelp/ OpenTable
Acquisition by potential players such as Amazon/ Uber Foods
Acquisition by global restaurant tech companies

Recognition & Rewards
Our partners
Selected for SAP Startup focus program with access to
SAP HANA and GTM support.
Mentorship with SAP technical team to build application.
AWS Credits worth 15000 USD to facilitate development.
SAP ICC Certification worth 8000 GBP .
Selected for FB Startup -Bootstrap track program.
Benefits worth 40000 USD from FB & associate partners.
Dedicated FB Team to mentor and track progress of our
application.
FB benefits Portal.
Zomato:
Partnered with Zomato. Privileged
to use User review extended APIs
for Analytics.

Thank You for your attention!
Jp Mohanty
jp@eatby.in
(+91)-738-729-9444