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Real Cross-functional Teams for Creating real and better Products

  1. @leanarchitect | @JuttaEckstein 1 1 Jutta Eckstein | @JuttaEckstein www.JEckstein.com Maryse Meinen | @leanarchitect www.agileforlife.org Real Cross-functional Teams for Creating Real and Better Products
  2. @leanarchitect | @JuttaEckstein 2
  3. @leanarchitect | @JuttaEckstein 3 Can the product team on the left build for the user population on the right? © https://guidestudio.com/ideas/developing-a-brand-for-diverse-audiences/
  4. @leanarchitect | @JuttaEckstein 4 Inclusive Products? ■ There are five required tests to approve a car for the EU ■ In no test is a female crash-test dummy required
  5. @leanarchitect | @JuttaEckstein 5 Inclusive Products? ■ Map apps that fail to account for women’s desire for ‘safest’ in addition to ‘fastest’ routes ■ Virtual reality headsets that are too big for the average woman’s head ■ Microphones that require either a waistband or substantial pockets to attach to
  6. @leanarchitect | @JuttaEckstein 6
  7. @leanarchitect | @JuttaEckstein 7
  8. @leanarchitect | @JuttaEckstein 8 An organization produces a design that reflects the organization's biases. Eckstein’s Law
  9. @leanarchitect | @JuttaEckstein 9 Differences & Exchanges Source: https://www.hsdinstitute.org/resources/difference-matrix.html high low Exchanges Differences low high
  10. @leanarchitect | @JuttaEckstein 10 Changing Differences & Exchanges high low Exchanges Differences Emerging ◼ Decrease exchanges: • Reflection • Separation • Rest Uncoupling ◼ Decrease differences: • Identifying similarities • Creating common group stories Reinforcing ◼ Increase differences: • Identifying differences • Asking for opinions Belonging ◼ Increase exchanges: • Using questions and stories low high Source: https://www.hsdinstitute.org/resources/difference-matrix.html
  11. @leanarchitect | @JuttaEckstein 11 Chat Storm ■ What are your recommendations for cross-functional teams?
  12. @leanarchitect | @JuttaEckstein 12 Our Recommendations for Cross-functional Teams ■ Ask for different perspectives within the team ■ Ask for anonymous feedback ■ Consent decision-making ■ Explicitly use inclusive techniques to hear all voices
  13. @leanarchitect | @JuttaEckstein 13 Consider (a Spectrum of) Personas Source: ©David Dame, Microsoft, https://bit.ly/3EYNdXk
  14. @leanarchitect | @JuttaEckstein 14 Inclusive Language ■ Personal characteristics only when relevant ■ Careful with meritocracy language ■ Gender inclusive practices ■ No expressions or metaphors
  15. @leanarchitect | @JuttaEckstein 15 Thank you! Jutta Eckstein, @JuttaEckstein Jutta@JEckstein.com http://JEckstein.com Maryse Meinen, @leanarchitect marysemeinen@xs4all.nl www.agileforlife.org
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