1. IMPORTANCE OF BUSINESS
COMMUNICATION

2. BUSINESS COMMUNICATION
Business communication is the sharing
of information between people in the
organization.
Performed for the commercial benefit of
the organization.
Relaying of information within
a business by its people.

3. Importance
1. Managerial efficiency
 Managerial task can only be
performed when communication
system is effective.

4. Importance
2. Enhance morale
and relations
 Emphasizes the employee’s
participation in
management.
 Build the employees morale
and cordial industrial
relations between
management and
employees.

5. Importance
 Two-way communication helps
in effective communication
 Leadership can be obtained from
proper system of
communication.
3.Effective leadership

6. Importance
 Effective
communication
helps to reduce
misunderstanding
and develop mutual
trust.
4.Mutual trust and confidence

7. Importance
 communicates to
concerned department,
organization and
persons make
decisions promptly.
5. Better decision

8. 6.Staffing
Importance
 When the information are correctly
communicates in time, it helps in
the function of selection, placement,
socialization , promotion and
transfer.

9. 7. Better managerial concern
 All managerial functions such as
planning, organizing, directing,
controlling etc. can’t be
conducted without
communication.

10. Team Members,
Vidya V
Panchami A
Dinesh
Nirmal
Sathish Kumar M
Junaid CP
MBA 1st SEMESTER
2015-17 BATCH
SCHOOL OF MANAGEMENT
PONDICHERRY UNIVERSITY