1. Rod Scotland
National Strategic Unified Solutions Practice Lead
Canada
Scotland@@Cisco.com
Cisco Systems, Inc.
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

2. “Believe that the network is
becoming the platform for all
forms of communications and IT.
The role of the network builds on
the end-to-end and architecture-
based differentiation that we have
been investing in for many years.”
John Chambers, President and CEO
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

3. Over 23+ Million Cisco IP Phones Sold
• More than 100K Cisco Collaboration
customers worldwide
• Cisco Collaboration customers include
more than 85% of the Fortune 500®
• Cisco displacing over 30,000 TDM phones
every business day
• Cisco shipped over 1 million phones each
of the last ten quarters:
3 years+ to ship 1st million
1 year to ship 2nd million
8 months to ship 3rd million
6 months to ship 4th million
5 months to ship 5th million
…and accelerating!
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

4. SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

5. Unified Communications and Web 2.0
Transcend
Boundary free UC
Frictionless
Collaboration
Include
Extend UC to
customers &
Partners & Patients
Transform
Competitive
advantage
with UC
Wikis, Blogs, Mashups
Social Networking
Accelerate
Face book Extending UC
across the
Organization
Migrate
Legacy to IP
Intranets, Email & IM Enable the change
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5

6. Social Networking: @ Home @ Work
- Do TimeZones - Do TimeZones
Matter? Matter?
- Does this Scale? - Does this Scale?
- Are these services - Are these services
proprietary? proprietary?
- Is there a huge - Is there a huge
learning curve? learning curve?
- Is this - Is this
Networking? Networking?
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

7. Some recent (Public) Statistics from the Web:
• More than 300 million active users • Reaches over 28 million US monthly people
• 50% of active, users log on to Facebook in any given day • Twitter is more heavily female than male
• The fastest growing demographic is those 35 years old and older • The fastest growing demographic age is 35 to 45
• 10% of email subscribers had a Twitter account associated with their email
address.
• User Engagement
• Average user has 130 friends on the site
• More than 6 billion minutes are spent on Facebook each day (worldwide)
• More than 10 million users become fans of Pages each day
• Unified Communications
• Over 23+ Million Cisco IP Phones Sold
• More than 100K Cisco Collaboration customers worldwide
• Time it would take to view all of the material on YouTube (as of March 17th
2008): 412.3 years (imagine now??) • Cisco Collaboration customers include more than 85% of the Fortune 500
• Cisco displacing over 30,000 TDM phones every business day
- YouTube Reaches 100 Million U.S. Viewers
• Cisco shipped over 1 million phones each of the last ten quarters:
• internet viewers have viewed 14.8 billion online videos in January 2009
3 years+ to ship 1st million
alone 1 year to ship 2nd million
In January 2009, 147 million U.S. internet users watched an average of 101 8 months to ship 3rd million
videos per person. 6 months to ship 4th million
5 months to ship 5th million
• 25 percent of visitors to YouTube have used the site for business.
…and accelerating !
• Online purchases are only the tip of the iceberg. Many people who shop
online are likely to buy offline. According to a 2007 study by eMarketer: TelePresence:
“for every $1 in online sales, the Internet influenced $3.45 of store sales.” - 628 TelePresence Rooms
Our survey found that 37 percent of YouTube users have purchased - 389,528 Meetings to Date
something offline that they saw advertised on YouTube. - 77,300 Meetings avoided Travel
- 309M Saved to date
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

8. Open Standard Web 2.0 Directory Example
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

9. More Web 2.0 @ Cisco – Skills Search!
Cisco Skills Locator
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

10. www.cisco.com - Unified Experience
Unified Investment
Unified Network
LAN/WAN
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

11. What about the Customer’s choice?
Be Open. Open to many Standards!
Cisco Unified
Client Services
Framework
Home User
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

12. Open and Interoperable….
Unifying the Desktop Environment:
Microsoft Communicator
IBM Sametime
Cisco CUPC
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

13. Cisco Unified Video Solutions
 Unique, in- • Real-time • Ad hoc real- • Video over the  Re-inventing
person video to time video network and the safety
experiences facilitate live • VT Advantage audio on and security
over the meetings, • Endpoint demand market
network – information flexibility (HD) • Company through the
enables exchange use of IP
meetings
users to based video
collaborate • Live and On- surveillance
like never demand video and access
before • Digital signage technologies
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13

14. MeetingPlace - Rich-media Conferencing
Complete voice, video and web conferencing and control
2004 Results
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

15. Telepresence: Converging all forms of human
expression
Helping Companies Become “Green”
Reduced overall company
carbon emissions by 10%
Helped Cisco cut 1B miles
of annual air travel by 20%
Better customer service,
improved quality of life
“The Best of 2006”
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15

16. Q: How do I start my Unified Communications Strategy
while embracing Collaboration?
A: Four key Steps!
3. Direct your
Customers, Partners
and Employees to
your Network!
2. Invest in
Network Centric
(Open Standards)
Communications
1. Connect your Dial-
End-User Tone to your
Virtualization
Empowerment Network
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16

17. Q: How do I start my Unified Communications Strategy
while embracing Collaboration?
B: Step Four!
4. Blend the usage of On & Off Net
Services:
SAS / Cloud
and
Collaboration
* Extend & Grow Virtually *
End-User
Virtualization
Empowerment
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

18. ..and now… Collaboration
@
Home, Work, Play!
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18

19. The Near? Future of Collaboration!
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19

20. THANK YOU!!
SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20