Why And How to Select Keywords And Where to Use Them

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BEFORE YOU START WRITING Your next blog post or creating any other type of content, Take a minute to think about how someone would search for the specific information you plan to add.

What words or phrase would you use in your search?

Make each post or page about ONE subject best described by a specific two to three word phrase.

THESE WORDS AND PHRASES ARE CALLED KEYWORDS OR KEYWORD PHRASES.

It is more effective to target a 2 or 3 word phrase than to target ONLY ONE keyword.

The more individual pages you create that each target a specific phrase…The more likely your site will be found in organic search.

This is not something you can do overnight; it takes time. You may have to use your imagination to create unique content. You should use your keyword phrase: As the name of the page; As the title of the page; As an alt image tag, and throughout your content.

More ways to use your keyword phrase are: in the keyword meta tag field, in the description meta tag field, in your header tags and keep them closer to the top of your page.

USE THESE KEYWORD VARIATIONS:

Singular and plural: gift, gifts /car, cars

Inflected form of the words and phrases: engrave, engraved, engraving, engravable

Past and present when applicable

Synonyms are usually best targeted with separate pages (car, vehicle, automobile, auto)

Incorporate your selected keywords and phrases into what you write and your posts and pages will be much more concise and targeted and receive more search engine traffic.

Proper selection and use of keyword phrases is one of the most basic and important concepts to understand when using the Internet to grow your business. Apply these basics to your content to grow your business.

Video Content Provided By…Gail Gardner, Creator and Owner of Growmap (http:/growmap.com),

Video Created by Julie Weishaar, Creator and Owner of New Horizons 123 (http://newhorizons123.com)

Publicada em: Marketing, Internet

Why And How to Select Keywords And Where to Use Them

  1. 1. WHY AND HOW TO SELECT KEYWORDS AND WHERE TO USE THEM
  2. 2. Your next blog post or creating any other type of content, BEFORE YOU START WRITING Take a minute to think about how someone would search for the specific information you plan to add.
  3. 3. SEARCH? WHAT WORDS OR PHRASES WOULD YOU USE IN YOUR
  4. 4. MAKE EACH POST OR PAGE ABOUT ONE SUBJECT BEST DESCRIBED BY A 2-3 WORD PHRASE
  5. 5. THESE WORDS AND PHRASES ARE CALLED KEYWORDS OR KEYWORD PHRASES
  6. 6. IT IS MORE EFFECTIVE To target a 2 or 3 word phrase than to target ONLY ONE keyword
  7. 7. The more individual pages you create that each target a specific phrase…
  8. 8. The more likely your site will be found in organic search
  9. 9. This is NOT something… YOU CAN DO IT TAKES OVERNIGHT! TIME
  10. 10. TO USE YOUR IMAGINATION TO CREATE UNIQUE CONTENT YOU MAY HAVE
  11. 11. YOU SHOULD USE YOUR KEYWORD PHRASE…
  12. 12. AS THE NAME OF THE PAGE AS THE TITLE OF THE PAGE AS ALT IMAGE TAGS THROUGHOUT YOUR CONTENT
  13. 13. IN THE KEYWORD META TAG FIELD IN HEADER TAGS IN THE DESCRIPTION META TAG FIELD CLOSER TO THE TOP OF THE PAGE MORE WAYS TO USE YOUR KEYWORD PHRASE…
  14. 14. USE THESE KEYWORD VARIATIONS: Singular and plural: gift, gifts /car, cars Inflected form of the words and phrases: engrave, engraved, engraving, engravable Past and present when applicable Synonyms are usually best targeted with separate pages (car, vehicle, automobile, auto) Tip
  15. 15. Incorporate your selected keywords and phrases into what you write and your posts and pages will be much more concise and targeted and receive more search engine traffic
  16. 16. PROPER SELECTION AND USE OF KEYWORD PHRASES Is one of the most basic and important concepts to understand when using the Internet to grow your business
  17. 17. Apply these basics to your content to grow your business!
  18. 18. Video Content Provided By… Gail Gardner Creator and owner of Growmap.com Small Business Marketing Specialist Skype: GrowMap @GrowMap on Twitter growmap.com/contact/
  19. 19. Video Created By… Julie Weishaar Creator and owner of NewHorizons123.com Internet and Video Marketing Specialist Skype: NewHorizons123 @NewHorizons123 info@newhorizons123.com
  20. 20. VIDEO MARKETING EMAIL MARKETING CUSTOM IMAGES BLOG OUTREACH FIND OUT MORE ABOUT
  21. 21. GrowMap.com/growmap-services

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