Small business owners have unique marketing challenges. The larger brands have higher budgets and more resources to get their message out. However, there are many cost-effective options to include small business video in your marketing initiatives to connect with prospects online. Video marketing has leveled the playing field for the little guy on the Internet. Video is versatile. Brands can apply it to everything from introducing products to showing how to use them. Creating and producing video content doesn’t have to be costly or labor-intensive. From creating a vlog (video blog) to demonstrating a product, videos have been proven to engage your audience. Video cuts through all the clutter on the web to enable small businesses to use the power of visual content.

1. Getting Started in
Video Marketing
for Small
Businesses

2. Small business
owners have
unique marketing
challenges.

3. The larger brands
have higher
budgets and more
resources to get
their message out.

4. However, there are
many cost-effective
options to include
small business video
in your marketing
initiatives to connect
with prospects
online.

5. Video marketing
has leveled the
playing field for
the little guy on the
Internet.

6. Video is versatile.
Brands can apply it
to everything from
introducing
products to showing
how to use them.

7. Creating and producing
video content doesn’t have to
be costly or labor-intensive.

8. From creating a vlog
(video blog) to
demonstrating a
product, videos have
been proven to
engage your
audience.

9. Video cuts through
all the clutter on the
web to enable
small businesses to
use the power of
visual content.

10. Why is Visual
Content
Effective?

11. You have all heard that content is
king.

12. Visual content
including videos,
images, memes, and
infographics are
engaging and
appealing to visitors.

13. They entice people
to learn about your
brand, visit your
website, and
purchase your
product or service.

14. The proof
is in the
pudding.

15. Content that
includes visuals is
viewed 94%
times more than
content that
doesn’t.
Source

16. How can companies
with a limited budget
get started using
video for their small
business?

17. Start by creating
some of the most
popular forms of
video content.

18. Vlogs

19. Video blogs are easy-
to-do (for those who
aren’t camera shy), are
proven to increase SEO,
and ideal for engaging
your audience.

20. Small Business
Video
Interviews

21. Conduct interviews
with executives and
staff members to
add a personal,
family feel to your
content.

22. Frequently
Asked
Questions
(FAQ)

23. A clear and user-friendly
Frequently Asked
Questions (FAQ) video
will help answer all your
customers’ questions
about your product or
service.

24. It will also
save time on
customer
service.

25. Talk with your customer
service department and
ask them the types of
questions and problems
they hear most from
your customers.

26. Your viewers will
thank you for an
online video that
explains the answer
before they even
ask.

27. Views also lead to
sales as many
people will click
through to your site
for more
information.

28. Small
Business
Video Tours

29. Include a video
tour to give
consumers the
inside scoop on
your business.

30. Customer Testimonials

31. Testimonials from
satisfied customers
are extremely
attractive to
potential buyers.

32. This is a great way to
get your feet wet with
online video.

33. Promotional
Videos

34. Promotional videos
allow brands to tell
their story visually in
an artistic, creative,
compelling, engaging,
and even a humorous
way.

35. Product or
Service
Demonstrations

36. Demonstrating how
your product or
service works gives
consumers the
information they need
to make a purchase
decision.

37. How to or
Instructional
Videos

38. Use step-by-step
instructions to show
your buyers how
to work with your
product or service.

39. Using video
animations is
another way for
small businesses to
relay their brand
story.

40. They are
entertaining,
informative,
engaging, and
compelling.

41. Are you ready to
get started with
using video in your
small business?

42. We can
help!

43. NewHorizons123.com
info@newhorizons123.com