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State of World Vitiviniculture situation

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During the 37th World Congress of Vine and Wine, the OIV Director General, Jean-Marie Aurand, presented a global overview of the vitinivincultural sector, and the latest release of the OIV’s Focus. This year’s report has a special focus on the sparkling wine market.

• 7519 mha is the worldwide area under vines in 2013
• Despite decrease in area under vine, the world production of grapes has been increasing (751 Mql) in 2013
• 271 Mhl is the first estimation for the wine produced in 2014
• Sparkling wine market has expanded in recent years: in 10 years production has increased by more than 40% and consumption by 30%.

Publicada em: Economia e finanças
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State of World Vitiviniculture situation

  1. 1.  O.I.V.2014 State of World Vitiviniculture situation 37th World Congress of Vine and Wine Mendoza, 10th November 2014 Jean-Marie AURAND Director General 1
  2. 2.  O.I.V.2014 State of the vitiviniculture world market  Surface area  Grape o Global grape production o Grape for fresh consumption o Dried Grape  Wine o Production: 2014 first estimation o Consumption of wine o Wine trade  The Sparkling wine market 2
  3. 3.  O.I.V.2014 Surface area of vineyards
  4. 4.  O.I.V.2014 Vitivinicultural production potential: the vineyards in the world Area under vines
  5. 5.  O.I.V.2014 Surface area of vineyards worldwide Source: OIV 7 300 7 500 7 700 7 900 8 100 8 300 1000 ha in 2013 the total worldwide area under vines represents 7519 mha Area under vines The total area under vines : the world’s total vineyard surface area, is decreasing mainly due to the reduction of European vineyards. This reduction has been partially offset by the increase in the planted surface areas in the rest of the world: Europe’s share of the world’ vineyards has declined from about 62% of the total in 2000 to 55% in 2013. the share of all other regions is increasing, in particular in Asia, which now accounts for 24% of the world’s vineyards. 62.5% 55% 19.4% 24% 12% 14% 4.3% 5% 2.0% 3% 2000 2013 Evolution share of global vineyard in % 2000-2013 Europe Oceania Africa America Asia
  6. 6.  O.I.V.2014 Recent developments of the leading vineyards 0 200 400 600 800 1000 1200 1400 1000 ha Area under vine from 2000 to 2013 2000 2013 Spain 15.7% 13.6% France 11.6% 10.5% Italy 11.6% 10.0% China 3.8% 9.0% Turkey 7.3% 6.7% USA 5.2% 5.4% % world total Since 2000 area under vine has fallen considerably: Spain (-17% ), France (-13%), Italy (-17%) While vineyards and plantations are reducing in Turkey (-12%) and Iran (-23%), they are increasing in China (+127%) and India (+177%), while New Zealand (+179%) and Australia have remained more or less stable in the USA and in South Africa. Area under vines
  7. 7.  O.I.V.2014 Grape Global grape production –Grape for fresh consumption –Dried Grapes
  8. 8.  O.I.V.2014 Global grape production
  9. 9.  O.I.V.2014 Global grape production In 2013 the world production of grapes (751 Mql) increased by 8% compared to 2012. While the area under vine decrease, grape production has been increasing since 2000 (+17%) : this partly due to an increase in yields. Grape 200 400 600 800 1 000 2000 2002 2004 2006 2008 2010 2012 Mql World grapes production 52.9% 40.9% 20.3% 29.8% 20% 21% 5.0% 5.8% 2.1% 2.9% 2000 2013 Continental evolution as % of global production 2000-2013 Europe Oceania Africa America Asia
  10. 10.  O.I.V.2014 Major grapes producers: all use Grape 0 20 000 40 000 60 000 80 000 100 000 120 000 140 000 China Italy USA France Spain Turkey Chile India Argentina Iran 1000 ql Trends, 2000-2013 -100% 0% 100% 200% 300% France Iran Argentina Italy Turkey Chile World production USA Spain India China % change 2000-13 With 115 Mql, China produces 15% of the world grapes, followed by Italy (79 Mql, 10% of the world production) and USA (about 75 Mql, 10% of the world production). Growth in grapes production is particularly significant in China, India and Chile.
  11. 11.  O.I.V.2014 Grapes for fresh consumption
  12. 12.  O.I.V.2014 Fresh grapes production Production reachead 249 Mql in 2013: a remarkable increase compared to 2010 (+21%) Asia is by far the largest producer, accounting for 62% of the world’s production 0 50 100 150 200 250 300 350 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Mql World fresh grape production
  13. 13.  O.I.V.2014 The world human consumption of fresh grapes reached about 241 Mql in 2013: the highest level reported since 2000. Fresh grapes consumption 0 50 100 150 200 250 300 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Mql Human consumption of fresh grapes 60% of fresh grapes are consumed in 5 countries. Asia is first grape consumer, China alone accounting for the 36% of the world consumption 0 20 40 60 80 100 China India Turkey Iran Egypt Mql Major consumers
  14. 14.  O.I.V.2014 Dried grapes
  15. 15.  O.I.V.2014 65% of world production is exported Dried grapes Who produce? Who consume? 1000 ql USA 2 268 18% Turkey 1 419 12% UK 1117 9% Germany 700 6% Netherlands 435 4% Australia 324 3% Japon 304 2% Iran 293 2% Canada 264 2% Brazil 234 2% Greece 230 2% France 229 2% Italy 206 2% Iraq 183 1% China 165 1% Consumption 2013 % world consumption 1000 ql USA 3715 29% Turkey 3559 31% Iran 1600 12% Chile 1230 6% South Africa 460 4% India 336 0% Greece 267 4% Argentina 252 2% Uzbekistan 170 4% Australia 100 1% % world production Production 2013
  16. 16.  O.I.V.2014 Wine Production of wine • World production • Major producers Consumption of wine • World consumption • Major consumers Wine trade • World wine trade: value & volume • Top world Exporters • Top world Importers
  17. 17.  O.I.V.2014 Wine production • 2014 first estimation • Trends in production
  18. 18.  O.I.V.2014 Trends in world wine production World wine production The global wine production, excluding juice and musts, is likely to reach 271 millions hectolitres in 2014 – a decrease of 6% compared to 2013 271 Mhl100150200250300350400Mhl World wine production(excluding juice & musts)
  19. 19.  O.I.V.2014 2014 wine production in the 10 main producing countries Wine production
  20. 20.  O.I.V.2014 Table 1: Wine production (excluding juice and musts) (1) 1000 hl 2010 2011 2012 2013 Provisional 2014 Forecast 2014/2013 Variation in volume 2014/2013 Variation in % Ranking France 44 381 50 757 41 548 42 004 46 151 4147 10% 1 Italy 48 525 42 772 45 616 52 429 44 424 -8005 -15% 2 Spain 35 353 33 397 31 123 45 650 37 000 -8650 -19% 3 United States (2) 20 890 19 140 21 740 23 500 22 500 -1000 -4% 4 Argentina 16 250 15 473 11 780 14 984 15 200 216 1% 5 Australia 11 420 11 180 12 260 12 310 12 560 250 2% 6 China (3) 13000 13200 13810 11780 11780 0 0% 7 South Africa 9 327 9 725 10 568 10 980 11 420 440 4% 8 Chile 8844 10464 12554 12 846 10 029 -2817 -22% 9 Germany 6 906 9 132 9 012 8 409 9 725 1316 16% 10 Portugal 7 148 5 622 6 327 6 238 5886 -352 -6% 11 Romania 3 287 4 058 3 311 5 113 4 093 -1020 -20% 12 New Zealand 1 900 2 350 1 940 2 480 3 200 720 29% 13 Greece 2 950 2 750 3 115 3 343 2 900 -443 -13% 14 Brazil 2 459 3 460 2 967 2 710 2810 100 4% 15 Hungary 1 762 2 750 1 776 2 666 2 734 68 3% 16 Austria 1 737 2 814 2 125 2 392 2 250 -142 -6% 17 Bulgaria 1 224 1 237 1 442 1 755 1 229 -526 -30% 18 Switzerland 1 030 1 120 1 000 840 900 60 7% 19 Croatia 1 433 1 409 1 293 1 249 874 -375 -30% 20 OIV World Total(4) 264 372 267 243 256 222 287 600 270 864 -16736 -6% (1): Countries for which information has been provided with a wine production of more than 1 mhl (3): Report for the year 2013, 2014 figures not yet available (2): OIV estimate (USDA basis) (4) Range used for 2014 world production: 266.2 mhl to 275.5 mhl Wine production
  21. 21.  O.I.V.2014 How is the 2014 wine production compared with the last 15 years?
  22. 22.  O.I.V.2014 Countries with a decreasing trend In 2014, compared to the last 15 years’ trend: France, Spain and Germany’s production seem to recover and reverse the decreasing trend Italy and Romania confirmed the decrease or stagnation of their production Trends in wine production 0102030405060FranceItalySpainGermanyPortugal RomaniaMhl2014 & trends in productions 00-0405-0910-14Forecast 2014
  23. 23.  O.I.V.2014 0 5 10 15 20 25 USA Argentina Australia China South Africa Chile New Zealand Brazil Mhl 2014 & trends in production 00-04 05-09 10-14 Forecast 2014 Countries with an increasing trend *Report for the year 2013, 2014 figures not yet available * In 2014, compared to the last 15 years’ trend:  almost all countries confirm their increase in vine production Trends in wine production
  24. 24.  O.I.V.2014 Consumption’s trend • World consumption • Major consumers
  25. 25.  O.I.V.2014 200 210 220 230 240 250 260 270 280 Mhl World wine consumption Wine consumption forecast At this time of the year, no reliable information is available on the level of consumption in the different markets for 2014. The data available show a consolidation of the global consumption, at around 243 Mhl. Moving towards consolidation of consumption 25
  26. 26.  O.I.V.2014 0 5 000 10 000 15 000 20 000 25 000 30 000 35 000 40 000 USA France Italy Germany China United Kingdom Russian Federation Argentina Spain Australia 1000 hl Trends, 2000-2013 Major wine consumers Wine consumption seems to be decreasing in the traditional wine countries of southern Europe New consumers have entered the scene, due to increasing incomes and changes in eating habits 26
  27. 27.  O.I.V.2014 The increased global in trade over the past 20 years has resulted in a shift in the wine consumption patterns. The 2000-2013 period has been characterized by a transfer of the wine consumption : today about 39% of the wine is consumed outside European countries, compared to 31% in 2000. Shift in wine consumption geography Wine consumption 27 Africa 3% America 20% Asia Europa 6% 69% Oceania 2000 2% Africa 3% America 23% Asia 10% Europa 61% Oceania 2013 3%
  28. 28.  O.I.V.2014 *in collaboration with the Spanish Observatory of Wine Markets (OeMv) Wine trade* • World wine trade: value & volume • Top world Exporters • Top world Importers NOTE: data for world trade are taken from GTA, which, in turn, take them from official administration bodies in more than 80 countries of the world. Not all countries are, therefore, included.
  29. 29.  O.I.V.2014 2.28 2.31 2.14 2.22 2.15 2.16 2.17 2.22 2.31 2.09 2.25 2.34 2.53 2.62 60 61 70 69 73 76 81 90 87 85 93 100 100 98 14 14 15 15 16 16 18 20 20 18 21 23 25 26 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Bill € Mhl World wine exports in Euros and Litres €/l Mhl. Bill € In 2013 the trade in wine decreased by 2.2% in volume, representing 98 million of hl, even though the growing prices allowed an increase in total revenues of 1.5% up to 25.7 billion Euros. World wine Export
  30. 30.  O.I.V.2014 In the 2000-2013 period, the composition of exports significantly changed : the share of bottled wines reduced by 2.5 points in value and 6 points in volume, while bulk wines increased. By type of product 32% 28% 30% 34% 35% 32% 35% 36% 36% 36% 37% 38% 37% 38% 5% 5% 5% 6% 5% 5% 5% 6% 6% 6% 6% 6% 6% 7% 63% 67% 65% 61% 60% 62% 60% 58% 58% 58% 57% 55% 56% 55% 0 10 20 30 40 50 60 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Mhl By type of wine in volume terms Bulk &> 2l Sparkling Bottled Bulk &> 2l Sparkling Bottled 30
  31. 31.  O.I.V.2014 Top world Exporters 31
  32. 32.  O.I.V.2014 Since the beginning of the Century, all the top 10 exporters increased their value. France remains clearly the leader. After the 2009 world crisis in wine consumption, Italy and to a lesser extent Spain, performed particularly well in the last 4 years ; Chile also increased its value. Top 10 world exporters of wine 32 6.93.72.01.40.90.80.70.40.60.40.57.85.02.51.31.41.01.20.80.70.70.60123456789FranceItalySpainAustraliaChileGermanyUnited StatesNew ZealandPortugalArgentinaSouth AfricaBillion of Euro Trends exports in value: 2008 to 2013
  33. 33.  O.I.V.2014 In volume, Italy and Spain are the leaders, although suffering from a low crop in 2012 in the Northern Hemisphere. In 2013, Chile overpassed Australia, and South Africa took advantage of lower inventories in the North. Top 10 world exporters of wine 33 13.818.116.97.05.93.74.61.03.04.34.414.620.317.77.18.84.04.11.83.13.25.60510152025FranceItalySpainAustraliaChileGermanyUnited StatesNew ZealandPortugalArgentinaSouth AfricaMhlTrends exports in volume: 2008 to 2013
  34. 34.  O.I.V.2014 Top world Exporters Among the top wine exporters, the first 5 account for more than 70% of total exports in value and volume 0 5000 10000 15000 20000 25000 1000 hl 2013 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 Million of Euros 2013
  35. 35.  O.I.V.2014 Top world Exporters Chile, South Africa and New Zealand registered the biggest increase, both in volume and value. USA decreased in volume, but increased in value All the major European countries have been stable in level of wine traded but increased in value. -50% -30% -10% 10% 30% 50% 70% 90% FranceItalySpainAustraliaChileGermanyUnited StatesNew ZealandPortugalArgentinaSouth AfricaFranceItalySpainAustraliaChileGermanyUSANew ZealandPortugalArgentinaSouth Africa VolumeValueEvolution 2008-13 in %
  36. 36.  O.I.V.2014 Top world Importers 36
  37. 37.  O.I.V.2014 6 countries import for more than 1 billion euros of wine each : USA overpassed UK as top world importer, Germany and Canada grows slowly, and China reached Japan’s level although declining in 2013. Top 6 world Importers of wine 3.23.62.21.10.90.33.93.72.61.51.21.20112233445USAUKGermanyCanadaJapanChinaBillion Euro Trends imports in value: 2008 to 2013
  38. 38.  O.I.V.2014 In terms of volume, France and Russia are among the top 6 Importers, while Germany, UK and the USA import above 10 million Hl of wine. 38 14.1 12.7 8.3 5.8 5.8 1.6 15.4 13.1 11.7 5.9 4.9 3.9 0 2 4 6 8 10 12 14 16 18 Germany UK USA France Russia China Mhl Trends imports in volume: 2008 to 2013 Top 6 world Importers of wine
  39. 39.  O.I.V.2014 Top world Importers Among the top world markets for wine, the first five in value account for more than half of total imports in Euros: USA, UK, Germany, Canada and China reached a total of about 13 billion Euros. Top world wine Importers differ depending on volume or value ranking...an indication of who buys more expensive wine 0 500 1000 1500 2000 2500 3000 3500 4000 4500 USA UK Germany China Canada Russia Million of Euros 2013 0 2000 4000 6000 8000 10000 12000 14000 16000 Germany UK USA France Russia China 1000 hl 2013
  40. 40.  O.I.V.2014 Top world Importers Since 2008 both groups of importers recorded an increase: In terms of value, the largest growth was for China France and USA show the largest increase in volume. -50% -30% -10% 10% 30% 50% 70% 90% GermanyUKUSAFranceRussiaChinaUSAUKGermanyCanadaJapanChina VolumeValueEvolution 2008-13 in %
  41. 41.  O.I.V.2014 The Sparkling wine Market …has expanded in recent years, boosted by high global demand 41
  42. 42.  O.I.V.2014 Production 42 Production has increased significantly: + 40% in 10 years About 18 Mhl of sparkling wine was produced in 2013- accounting for 7% of the world wine production 12,7 Mhl 17,6 Mhl
  43. 43.  O.I.V.2014 Consumption 43 The German and French markets remain the largest, with about 3 and 2 Mhl consumed in 2013 A growing interest in these wines outside the EU, particularly in the United States, Australia, Russia and Eastern European countries, whose consumption has significantly increased over the past 10 years. Sparkling wine consumption by country 0 1 2 3 4 5 Germany France Russia United States Italy United Kingdom Other countries Mhl 11,8 Mhl 15,4 Mhl
  44. 44.  O.I.V.2014 44 Foreign trade The sparkling wine trade has increased steadily over the past 10 years Since 2000, world exports of sparkling wines have more than doubled, with an average growth of 9% per year, from 3.11 Mhl to 8.7 Mhl in 2013 and reaching the 4.3 billion euros in 2013 0123456024681020002001200220032004200520062007200820092010201120122013Billions of euros MhlMillions of hectolitres Billions of euros
  45. 45.  O.I.V.2014 45 Trade flows in value: 2013
  46. 46.  O.I.V.2014 Thank you for your attention Vielen Dank für Ihre Aufmerksamkeit Grazie per la Loro attenzione Gracias por su atención Merci de votre attention

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