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How Does the REVERSE Regimen Work?
Based on Multi-Med® Therapy, REVERSE is a complete
skincare system that combines prescription medicines at
non-prescription strength with active cosmetic ingredients to
repair and protect hyper-pigmented, sun-damaged skin. By
combining the right ingredients, in the right formulations,
and using them in the right order, the regimen:

 Lightens excessive darkness, brown spots, and uneven pigment.
 Brightens dull skin, improves tone and texture, and boosts
 skin’s radiance.
 Exfoliates skin to remove complexion-dulling dead skin cells.
 Protects against future sun damage with broad spectrum UVA/
 UVB sunscreen.
Write Your Prescription for Change.                                                         AdditionAl QuEStionS?
                                                                                            For a customized skincare recommen-
As practicing dermatologists, we know the difference that great                             dation from Dr. Katie Rodan and Dr.
skin can make in people’s lives. We also know that though every-                            Kathy Fields, visit the Solution Tool at
day skin conditions can be complex, the solutions don’t have to                             your Rodan + Fields Consultant’s per-
                                                                                            sonal website or www.rodanandfields.
be. That’s why we developed Rodan + Fields® skincare with our
                                                                                            com. For skin or product related ques-
Multi-Med® Therapy approach, designed to deliver the right med-                             tions, contact our team of nurses and
icines, in the right formulations, in the right order, to truly trans-                      skincare experts at the RF Connection
form your skin. With our clinically-proven, easy-to-use regimens,                           at rfconnection@rodanandfields.com
                                                                                            or 415.273.8000.
great skin, and the confidence and self-esteem that come with it,
are available to everyone without a trip to the dermatologist.




                                    Disclaimer: The information in this brochure is not intended to be used as a substitute for medical advice.
                                    Results may vary depending upon the individual. Rodan + Fields makes no guarantee as to the results that
                                    you may experience.

                                    © 2009 Rodan & Fields, LLC. All rights reserved. 6000 08 0137 0A
REVERSE
Regimen for Brown Spots,
Dullness, and Sun Damage
It’s not what you see,
it’s what you don’t see.
        90% of your skin’s aged appearance is caused by the sun, not
        the passage of time. The damage caused by UV exposure is
        not only visible on your face, but lurks under the skin’s surface,
        making your complexion appear dull, sallow, uneven, and aged.
        Much of this evidence of environmental aging is both preventable
        and reversible.
        We created the Rodan + Fields® REVERSE Regimen as a simple,
        full-face solution that tackles both the damage below the
        surface and the visible pigmentation that is the result of years
        of incidental sun exposure. The REVERSE Regimen exfoliates
        away dulling dead skin cells, lightens unwanted pigmentation,
        evens skin tone, brightens the overall complexion, and protects
        against further UV damage, visibly improving the appearance of
        environmentally aged skin.
REVERSE Results
With regular use, the REVERSE Regimen reveals a smoother, bright-                   BEFORE TREATMENT         AFTER TREATMENT

er, even-toned complexion; improvement is often experienced with
the first use. For some people, one cycle of the REVERSE Regimen is
sufficient to restore the brightness of their skin. For significant
hyper-pigmentation, it may take 2-6 months before maximum even-
ness of skin color is achieved. Once you’ve achieved your desired                   POLAROID
results, you may transition to another Rodan + Fields Multi-Med
Therapy regimen and may always return to using the REVERSE Regi-
men if your skin becomes dull or spots begin to reappear.


PERCENT OF STUDY PARTICIPANTS SEEING AN IMPROVEMENT:                                UV CAMERA
Average results as independently and clinically graded after 8 weeks of use         Unretouched photos after 8 weeks of use.
                                                                                    Results may vary.

100%


 80%


 60%
                                                                                 BONUS

 40%


 20%



           BRIGHTNESS      SMOOTHNESS AND        AGE SPOTS          FINE LINES
                             SKIN TEXTURE      AND EVENNESS
                                                OF SKIN TONE
The 4-Product REVERSE Regimen


        1
            REVERSE Deep Exfoliating Wash
            Cleanses and refines sun damaged, blotchy complexions. Alpha hydroxy
            acids loosen dead skin cells and polyethylene beads sweep them away.
            Skin is instantly brighter and prepared for treatment.




        2
            REVERSE Skin Lightening Toner
            Delivers the time-proven and dermatologist-preferred benefits of 2%
            hydroquinone in a rapidly-penetrating liquid vehicle. This proprietary
            combination of hydroquinone, kojic acid, and anti-oxidants brightens skin,
            evens skin tone, and fades brown spots.



        3
            REVERSE Skin Lightening Treatment
            Delivers a second layer of 2% hydroquinone, ensuring effective and prolonged
            penetration to optimize lightening and brightening of the skin. Retinol and
            Vitamin C enhance the brightening process. May be followed with a moisturizer
            if skin feels dry.



        4
            REVERSE UVA/UVB SPF 15 Sunscreen
            Prevents future discoloration by blocking pigment-stimulating UV rays.
            Oil-free formula offers broad-spectrum protection to maximize skin’s
            improvement while preventing new discolorations from forming.
Getting Started                                                                SupplEmEnt YouR REgimEn
                                                                               If dryness occurs, use a moisturizer
Begin the REVERSE Regimen slowly in order to let skin acclimate                after applying REVERSE Skin Lightening
to the medicines. Follow the schedule below for best results:                  Treatment. We recommend ESSEntiAlS
                                                                               Moisturize with Melaslow™ or SootHE
Week 1          D AY 1   D AY 2   D AY 3   D AY 4   D AY 5   D AY 6   D AY 7
                                                                               Sensitive Skin Treatment.
 MORNING          •                 •                 •                 •
 EVENING                                                                       To even and protect your complexion,
Week 2          D AY 1   D AY 2   D AY 3   D AY 4   D AY 5   D AY 6   D AY 7   try EnHAnCEmEntS Mineral Peptides
                                                                               SPF 20.
 MORNING          •        •        •        •        •        •        •
 EVENING
                                                                               To remove eye makeup and revitalize
Week 3          D AY 1   D AY 2   D AY 3   D AY 4   D AY 5   D AY 6   D AY 7   and firm the eye area, try Anti-AgE
 MORNING          •        •        •        •        •        •        •      Eye Cloths.
 EVENING          •                 •                 •                 •
                                                                               To maximize controlled exfoliation
Week 4          D AY 1   D AY 2   D AY 3   D AY 4   D AY 5   D AY 6   D AY 7
                                                                               and boost results, use EnHAnCEmEntS
 MORNING          •        •        •        •        •        •        •      Micro-Dermabrasion Paste 1-3 times
 EVENING          •        •        •        •        •        •        •      per week in place of REVERSE Deep
                                                                               Exfoliating Wash.
 Omit UVA/UVB SPF 15 Sunscreen in the evening.
 If redness and/or irritation occur, take a break from the regimen
 for 2-3 days. During this time, we recommend using gentle,
 redness-reducing products such as the SootHE line.
doCtoRS’ tipS                             Frequently Asked Questions
Always wear UVA/UVB sunscreen
and do not sunbathe. A single day of      Do I need to use all the steps in REVERSE Regimen to get results?
unprotected sun exposure can virtually    Yes, each step of the REVERSE Regimen builds upon the last to treat every
undo months of treatment.                 aspect of uneven skin tone and patch areas of dark pigmentation through
                                          exfoliation, lightening with the medicine hydroquinone, brightening with retinol,
Use the REVERSE Regimen until your        and protecting with a zinc-based broad-spectrum sunscreen. Skipping any one
skin is bright and even-toned, usually    of these steps can minimize results.
2-6 months, then transition to the
Anti-AgE pluS Regimen.                    Why use the REVERSE Regimen over my entire face?
                                          We developed the REVERSE Regimen as a full-face solution because what you
Hydroquinone can stain fingernails so     see on the surface is not the full story. In fact, visible brown spots on the skin’s
use ESSEntiAlS Gauze to apply toner and   surface indicate more damage below. Furthermore, using pigmentation-lightening
wash hands after use.                     products over the entire face avoids the “halo effect,” white rings around dark
                                          spots, resulting from only applying the products on the spots that you see. To
Use the REVERSE Regimen to treat the      achieve an even-toned color over the entire face, these products must be used
décolleté, neck, hands, and other parts   over the entire face.
of the body prone to showing signs of
sun damage.                               Can the REVERSE Regimen be used on all skin types and ethnicities?
                                          REVERSE contains 2% hydroquinone, which lightens only abnormal
                                          pigmentation, allowing the natural skin tone to be revealed. Products in the
                                          REVERSE Regimen are oil-free and do not clog pores—excellent for acne-prone
                                          skin as it lightens post-acne dark marks. However, the REVERSE Regimen is not
                                          recommended for extremely sensitive skin. Please visit the Solution Tool for a
                                          customized routine.

                                          Can I use the REVERSE Regimen if I’m pregnant or nursing?
                                          We suggest that you do not use the REVERSE Regimen during these times.
                                          You may use the Anti-AgE or SootHE Regimen or any EnHAnCEmEntS or ESSEntiAlS
                                          skincare products.

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R E V E R S E R E G I M E N B R O C H U R E 10.03.09

  • 1. How Does the REVERSE Regimen Work? Based on Multi-Med® Therapy, REVERSE is a complete skincare system that combines prescription medicines at non-prescription strength with active cosmetic ingredients to repair and protect hyper-pigmented, sun-damaged skin. By combining the right ingredients, in the right formulations, and using them in the right order, the regimen: Lightens excessive darkness, brown spots, and uneven pigment. Brightens dull skin, improves tone and texture, and boosts skin’s radiance. Exfoliates skin to remove complexion-dulling dead skin cells. Protects against future sun damage with broad spectrum UVA/ UVB sunscreen.
  • 2. Write Your Prescription for Change. AdditionAl QuEStionS? For a customized skincare recommen- As practicing dermatologists, we know the difference that great dation from Dr. Katie Rodan and Dr. skin can make in people’s lives. We also know that though every- Kathy Fields, visit the Solution Tool at day skin conditions can be complex, the solutions don’t have to your Rodan + Fields Consultant’s per- sonal website or www.rodanandfields. be. That’s why we developed Rodan + Fields® skincare with our com. For skin or product related ques- Multi-Med® Therapy approach, designed to deliver the right med- tions, contact our team of nurses and icines, in the right formulations, in the right order, to truly trans- skincare experts at the RF Connection form your skin. With our clinically-proven, easy-to-use regimens, at rfconnection@rodanandfields.com or 415.273.8000. great skin, and the confidence and self-esteem that come with it, are available to everyone without a trip to the dermatologist. Disclaimer: The information in this brochure is not intended to be used as a substitute for medical advice. Results may vary depending upon the individual. Rodan + Fields makes no guarantee as to the results that you may experience. © 2009 Rodan & Fields, LLC. All rights reserved. 6000 08 0137 0A
  • 3. REVERSE Regimen for Brown Spots, Dullness, and Sun Damage
  • 4. It’s not what you see, it’s what you don’t see. 90% of your skin’s aged appearance is caused by the sun, not the passage of time. The damage caused by UV exposure is not only visible on your face, but lurks under the skin’s surface, making your complexion appear dull, sallow, uneven, and aged. Much of this evidence of environmental aging is both preventable and reversible. We created the Rodan + Fields® REVERSE Regimen as a simple, full-face solution that tackles both the damage below the surface and the visible pigmentation that is the result of years of incidental sun exposure. The REVERSE Regimen exfoliates away dulling dead skin cells, lightens unwanted pigmentation, evens skin tone, brightens the overall complexion, and protects against further UV damage, visibly improving the appearance of environmentally aged skin.
  • 5. REVERSE Results With regular use, the REVERSE Regimen reveals a smoother, bright- BEFORE TREATMENT AFTER TREATMENT er, even-toned complexion; improvement is often experienced with the first use. For some people, one cycle of the REVERSE Regimen is sufficient to restore the brightness of their skin. For significant hyper-pigmentation, it may take 2-6 months before maximum even- ness of skin color is achieved. Once you’ve achieved your desired POLAROID results, you may transition to another Rodan + Fields Multi-Med Therapy regimen and may always return to using the REVERSE Regi- men if your skin becomes dull or spots begin to reappear. PERCENT OF STUDY PARTICIPANTS SEEING AN IMPROVEMENT: UV CAMERA Average results as independently and clinically graded after 8 weeks of use Unretouched photos after 8 weeks of use. Results may vary. 100% 80% 60% BONUS 40% 20% BRIGHTNESS SMOOTHNESS AND AGE SPOTS FINE LINES SKIN TEXTURE AND EVENNESS OF SKIN TONE
  • 6. The 4-Product REVERSE Regimen 1 REVERSE Deep Exfoliating Wash Cleanses and refines sun damaged, blotchy complexions. Alpha hydroxy acids loosen dead skin cells and polyethylene beads sweep them away. Skin is instantly brighter and prepared for treatment. 2 REVERSE Skin Lightening Toner Delivers the time-proven and dermatologist-preferred benefits of 2% hydroquinone in a rapidly-penetrating liquid vehicle. This proprietary combination of hydroquinone, kojic acid, and anti-oxidants brightens skin, evens skin tone, and fades brown spots. 3 REVERSE Skin Lightening Treatment Delivers a second layer of 2% hydroquinone, ensuring effective and prolonged penetration to optimize lightening and brightening of the skin. Retinol and Vitamin C enhance the brightening process. May be followed with a moisturizer if skin feels dry. 4 REVERSE UVA/UVB SPF 15 Sunscreen Prevents future discoloration by blocking pigment-stimulating UV rays. Oil-free formula offers broad-spectrum protection to maximize skin’s improvement while preventing new discolorations from forming.
  • 7. Getting Started SupplEmEnt YouR REgimEn If dryness occurs, use a moisturizer Begin the REVERSE Regimen slowly in order to let skin acclimate after applying REVERSE Skin Lightening to the medicines. Follow the schedule below for best results: Treatment. We recommend ESSEntiAlS Moisturize with Melaslow™ or SootHE Week 1 D AY 1 D AY 2 D AY 3 D AY 4 D AY 5 D AY 6 D AY 7 Sensitive Skin Treatment. MORNING • • • • EVENING To even and protect your complexion, Week 2 D AY 1 D AY 2 D AY 3 D AY 4 D AY 5 D AY 6 D AY 7 try EnHAnCEmEntS Mineral Peptides SPF 20. MORNING • • • • • • • EVENING To remove eye makeup and revitalize Week 3 D AY 1 D AY 2 D AY 3 D AY 4 D AY 5 D AY 6 D AY 7 and firm the eye area, try Anti-AgE MORNING • • • • • • • Eye Cloths. EVENING • • • • To maximize controlled exfoliation Week 4 D AY 1 D AY 2 D AY 3 D AY 4 D AY 5 D AY 6 D AY 7 and boost results, use EnHAnCEmEntS MORNING • • • • • • • Micro-Dermabrasion Paste 1-3 times EVENING • • • • • • • per week in place of REVERSE Deep Exfoliating Wash. Omit UVA/UVB SPF 15 Sunscreen in the evening. If redness and/or irritation occur, take a break from the regimen for 2-3 days. During this time, we recommend using gentle, redness-reducing products such as the SootHE line.
  • 8. doCtoRS’ tipS Frequently Asked Questions Always wear UVA/UVB sunscreen and do not sunbathe. A single day of Do I need to use all the steps in REVERSE Regimen to get results? unprotected sun exposure can virtually Yes, each step of the REVERSE Regimen builds upon the last to treat every undo months of treatment. aspect of uneven skin tone and patch areas of dark pigmentation through exfoliation, lightening with the medicine hydroquinone, brightening with retinol, Use the REVERSE Regimen until your and protecting with a zinc-based broad-spectrum sunscreen. Skipping any one skin is bright and even-toned, usually of these steps can minimize results. 2-6 months, then transition to the Anti-AgE pluS Regimen. Why use the REVERSE Regimen over my entire face? We developed the REVERSE Regimen as a full-face solution because what you Hydroquinone can stain fingernails so see on the surface is not the full story. In fact, visible brown spots on the skin’s use ESSEntiAlS Gauze to apply toner and surface indicate more damage below. Furthermore, using pigmentation-lightening wash hands after use. products over the entire face avoids the “halo effect,” white rings around dark spots, resulting from only applying the products on the spots that you see. To Use the REVERSE Regimen to treat the achieve an even-toned color over the entire face, these products must be used décolleté, neck, hands, and other parts over the entire face. of the body prone to showing signs of sun damage. Can the REVERSE Regimen be used on all skin types and ethnicities? REVERSE contains 2% hydroquinone, which lightens only abnormal pigmentation, allowing the natural skin tone to be revealed. Products in the REVERSE Regimen are oil-free and do not clog pores—excellent for acne-prone skin as it lightens post-acne dark marks. However, the REVERSE Regimen is not recommended for extremely sensitive skin. Please visit the Solution Tool for a customized routine. Can I use the REVERSE Regimen if I’m pregnant or nursing? We suggest that you do not use the REVERSE Regimen during these times. You may use the Anti-AgE or SootHE Regimen or any EnHAnCEmEntS or ESSEntiAlS skincare products.