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See each paragraph for specific
                                                                     data measurement period




                                                 Consolidated Media Report



                                               The Economist
                                                             (North America)
                                                                  As of March 2012



  Print and Digital Replica
  Total Paid Subscriptions	                                         796,672
  Total Verified Subscriptions	
  Total Paid & Verified Subscriptions	
                                                                        862
                                                                    797,534                                        844,766
  Single Copy Sales	                                                 47,232                                Total Paid & Verified Circulation
  Subject to Audit for six months ended December 31, 2011 Publisher’s Statement


  Digital (Non-Replica)                                                                                              48,442
  Paid Subscriptions	                                                  47,643                                   Total Digital (Non-Replica)
  Paid Single Copy Sales	                                                 799
   Average for month of March 2012


  Prices
  Average Print and Digital Replica Subscription Price Annualized	                                                                        $105.10
  Subject to Audit for six months ended December 31, 2011 Publisher’s Statement
  Average Digital (Non-Replica) Subscription Price Annualized                                              	                               $105.11
  Month of March 2012




The Economist App Average Weekly Unique Devices                                    The Economist Online Total Monthly Unique Browsers
                      (North American Activity)                                                                (US and Canadian Activity)

                          255,425                                                                                3,592,114
                         Month of March 2012                                                                      Month of March 2012

Total Newsletters Net Distribution                                                                   Social Media Sites

           16,407,019                                  Facebook Likes        1,009,815                     Twitter Followers (Total)           2,279,796
             Month of March 2012                   	                As of April 10, 2012                                     As of April 16, 2012

                                                                                                                                                    04-0261-0
Consolidated Media Report



           Product	                                   Average For Period		
The Economist App	
(North American Activity)	            Average Weekly Unique Devices	                                            255,425
	                                                                  Month of March 2012	


The Economist Online	
(US and Canadian Activity)	           Total Monthly Unique Browsers	                                       3,592,114
	                                     Total Visits	                                                        6,622,142	
 	                                    Total Page Impressions	                                             14,914,663
	                                     Average Visit Duration	                           9 minutes 4 seconds
                                                                   Month of March 2012


Newsletters
	                                     Total Net Distribution	                                             16,407,019	
 	                                    Total Unique Opens	                                                  2,261,595
	                                     Unique Open Rate	                                                       13.8%
	                                                                  Month of March 2012	



Social Media Sites
Facebook	Likes	                                                                                             1,009,815 	
Twitter	  Followers (Total)	                                                                                2,279,796 	
LinkedIn	 Group Members	                                                                                       23,003	
Google+	  Circle Members	                                                                                     502,118	
Tumblr	Followers	                                                                                              43,007
                                     As of April 10, 2012 for all, except Twitter Followers (Total) as of April 16, 2012


The World In 2012
    The World In Platform             Print Circulation	                                                        770,764
	                                     App Downloads	                                                            129,615
                                     Paid Circulation - Six months ended December 31, 2011 Publisher’s Statement.
                                          App Downloads - from November 18, 2011 through March 31, 2012.




                   The Economist (North American Edition), New York, NY, Page #2
Consolidated Media Report




The Economist Magazine
The Economist was established in 1843, to take part in “a severe
contest between intelligence, which presses forward, and unworthy,
timid ignorance obstructing our progress.” Today, The Economist
acts as a compass for Ideas People, as they look for guidance in an
increasingly topsy-turvy international world.


                    Print and Digital Replica

                     950,000

                     900,000
                                     Circulation
                     850,000

                     800,000
                                     Rate Base
                      750,000

                     700,000

                     650,000

                     600,000
                                       Jul
                                          y
                                                        gust             mb
                                                                            er
                                                                                            tob
                                                                                               er         be
                                                                                                             r
                                                                                                                       be
                                                                                                                          r
                                                     Au                te              Oc              vem          cem
                                                                   Sep                               No          De
                     Subject to Audit for six months ended December 31, 2011 Publisher’s Statement




The Economist App
(North American Activity)


The Economist App replicates the lean-back, immersive experience that readers get in
print. Readers are able to authenticate their existing print subscription, purchase a digital
subscription, buy single copies or read the free editor’s highlights. Although the editorial
is the same as the printed edition, the advertising is sold separately, and the iPad version
provides the ability for interactive features.


                       The Economist App
                        (North American Activity)


                                                                                                                     Total Unique Devices

                                                                                                                              255,425
                                                                                                                              Month of March 2012


                                              The Economist (North American Edition), New York, NY, Page #3
Consolidated Media Report




The Economist Online
(US and Canadian Activity)


The Economist Online is the home of intelligent analysis, discussion and debate.
Completely redesigned in 2010, the site contains the complete print edition (behind
a pay barrier); channels on politics, business, science & technology, and culture;
and 20+ editorial blogs. To engage our audience of Ideas People there is a series of
online debates, a bi-weekly poll on What the World Thinks, and Conversation Cloud
so users can easily find the topics of discussion that interest them.

                      The Economist Online
                       (US and Canadian Activity)


                                                         Total Monthly Unique Browsers                   Total Page Impressions

                                                                   3,592,114                               14,914,663
                                                    Month of March 2012




Newsletters
The Economist Online provides registered users a selection of newsletters highlight-
ing content on the site. From business (The World this Week: Business & Management
Thinking) to Politics (The World this Week: Politics), from travel (Gulliver’s Best)
to everything in-between (Editor’s Highlights & New on The Economist online) our
readers are able to access insight on the world’s most pressing issues.



                             Newsletters



            Total Net Distribution                                Total Unique Opens                       Unique Open Rate

              16,407,019                                            2,261,595                                  13.8%
Month of March 2012




                                         The Economist (North American Edition), New York, NY, Page #4
Consolidated Media Report




Social Media
The Economist’s success in print and digital is matched by its reach
across social platforms.


                                   Social Media


                    Facebook Likes                                             Twitter Followers (Total)                         LinkedIn Group Members

                   1,009,815                                                          2,279,796                                           23,003
                                              Google+ Circle Members                                       Tumblr Followers

                                                       502,118                                               43,007
As of April 10, 2012 for all, except Twitter Followers (Total) as of April 16, 2012




The World In 2012
The World in 2012 is the latest in a series of annual predictions that
identifies and explores the issues shaping the year ahead. A delightful
mixture of analysis and wit, this platform combines content from Economist
journalists and guest writers, with engaging interactive elements.


                           The World In Platform


                                                                                      Print Circulation                                App Downloads

                                                                                       770,764                                           129,615
       Print Circulation - Subject to Audit, six months ended December 31, 2011 Publisher’s Statement. App Downloads - from November 18, 2011 through March 31, 2012.




                                                    The Economist (North American Edition), New York, NY, Page #5
Consolidated Media Report


Explanatory
The Economist Magazine:
Field Served: International journal of news and opinion, covering aspects of public life, finance, business, economics, politics, world affairs and science and technology.
Published by The Economist Newspaper Limited
Issues in this report period: 26 (six months ended December 31, 2011)
DESCRIPTION OF DIGITAL (Replica) - The Digital (Replica) Edition is an exact replica of the print product in format and advertising content. The Digital Edition is available at www.zinio.com and www.barnesandnoble.com
(Nook) and www.amazon.com (Kindle Fire). Digital (Non-Replica) - The Digital (Non-Replica) edition carried different editorial content of the print edition. Advertising for this edition was sold specifically for the non-replica
edition.
For additional circulation information, see the December 2011 ABC Publisher’s Statement for The Economist (North American Edition)
(ABC member number 04-0261-0)
Total Print and Digital Replica Circulation for the six month period ended December 31, 2011
(Excluding special issue “The World in 2012”)

                                                Total                                                                              Total                                                                     Total
                            Total              Paid &                                                           Total             Paid &                                                   Total            Paid &
                           Paid &           Verified Circ.         Total                                       Paid &          Verified Circ.       Total                                 Paid &         Verified Circ.        Total
                        Verified Circ.         Digital            Paid &                                    Verified Circ.        Digital          Paid &                              Verified Circ.       Digital           Paid &
    Issue                   Print            (Replica)         Verified Circ.          Issue                    Print           (Replica)       Verified Circ.     Issue                   Print          (Replica)        Verified Circ.
 July             2         825,095               5,551          830,646             Sept.            3        819,161            5,589            824,750       Nov.            5         817,598           4,982            822,580
                  9         847,558               5,646          853,204                             10        831,971            5,699            837,670                      12         829,534           5,002            834,536
                 16         838,317               5,797          844,114                             17        832,128            5,736            837,864                      19         838,898           5,119            844,017
                 23         841,227               5,831          847,058                             24        840,727            5,842            846,569                      26         847,190           5,134            852,324
                 30         847,903               5,917          853,820             Oct.             1        825,065            5,345            830,410       Dec.            3         825,765           5,230            830,995
 Aug.             6         813,359               5,758          819,117                              8        844,431            5,848            850,279                      10         836,984           5,410            842,394
                 13         834,000               5,815          839,815                             15        827,322            5,394            832,716                      17         930,265           5,909            936,174
                 20         836,337               5,864          842,201                             22        840,689            5,413            846,102                      31         866,925           5,584            872,509
                 27         835,252               5,910          841,162                             29        845,467            5,403            850,870
Digital Non-Replica:
For the Month of March 2012
                                                             Audited Circulation
                                                                                             Total
                                     Paid                          Paid                     Digital
                                  Subscriptions                 Single Copy              (Non-Replica)
              March     3                45,928                       679                      46,607
                       10                46,187                       680                      46,867
                       17                46,530                       732                      47,262
                       24                49,457                       835                      50,292
                       31                50,115                     1,069                      51,184
Prices:
Average Print and Digital (Replica) subscription price as reported on the six months ended December 31, 2011 Publisher’s Statement.
Average Digital (Non-Replica) Subscription Price Annualized Period Audited: Month of March 2012
Represents average annualized price of subscriptions sold during month of March 2012.
The Economist App:
App Usage reported is for devices accessing one of The Economist Apps from North American IP addresses only.
Included in the App Usage report are the following versions of The Economist Apps: Economist Android, Economist iPad Live, Economist iPad Live 1.3, Economist iPhone, iPad Asia Pacific, iPad Central and South Americas,
iPad Continental Europe, iPad Middle East and Africa, iPad North America, iPad United Kingdom, iPhone Asia Pacific, iPhone Central and South Americas, iPhone Continental Europe, iPhone Live 1.1, iPhone Middle East and
Africa, iPhone North America, and iPhone United Kingdom.
Weekly Usage by Platform:	
                                      Week Ended                      Android                     iPad                       iPhone                   Totals
                                  March 4, 2012                        87,329                      90,198                      90,043                  267,570
                                  March 11, 2012                       86,914                      80,127                      81,967                  249,008
                                  March 18, 2012                       84,745                      88,966                      79,128                  252,839
                                  March 25, 2012                       83,544                      90,281                      78,457                  252,282
                                  Weekly Average                       85,633                      87,393                      82,399                  255,425
Definitions
App Unique Device : Any unique device that has accessed an App during the period stated. App unique browsers may use consistent/persistent identifiers that are wholly or partially based on identifiers (e.g. UDID) and passed
to the App by the device.
The Economist Online:
Website Usage reported is for those browsers accessing The Economist website (as defined below) from U.S. and Canadian IP addresses only.
Domains included in web activity : www.economist.com, jobs.economist.com, www.store.economist.com, and economistsquares.economist.com.
The average visit duration calculation excludes 4,395,000 visits for which the duration could not be measured due to only one request during a particular browser session.
Definitions
Page Impressions: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.
Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser; it does not measure a person. Counting of unique browsers may overstate or understate
the number of individual devices concerned due to factors such as dynamic IP address allocation, significant levels of uniformity in IP and browser combinations operating through a proxy, cookie blocking and deletion.
Visit: A series of interactions by a visitor with a site without 30 consecutive minutes of inactivity.
Internal Page Impressions: Website activity that is generated by individuals with IP addresses known to be associated with the website. This activity is excluded from the report.
Nonqualifying Activity: Unsuccessful transfers of requested documents, as well as successful transfers of requested documents where evidence suggests that browsers were not in use (i.e. a human was not viewing the page
at the time of the request), are both considered nonqualifying and have been deducted from the report.



                                                                        The Economist (North American Edition), New York, NY, Page #6
Consolidated Media Report


Explanatory (Continued)
E- Newsletters:
Included in the newsletter activity are the following mailings branded to The Economist: Business This Week, Editor’s Highlights, Gulliver’s Best, Management Thinking, New on The Economist online, Politics This Week,
Publisher’s Newsletter, The Economist Debates, and The Economist in Audio.
                  Newsletter                                     Issues in Period             Total Net Distribution          Total Unique Opens             Unique Open Rate
                  Business This Week                                    5                           3,139,641                      390,173                           12.4%
                  Editor’s Highlights                                   5                           1,089,712                      190,106                           17.4%
                  Gulliver’s Best                                       4                             768,822                      131,726                           17.1%
                  Management Thinking                                   4                             773,862                      113,574                           17.1%
                  New on The Economist online                          13                           6,496,438                      899,447                           14.7%
                  Politics This Week                                    5                           2,933,405                      365,352                           13.8%
                  Publisher’s Newsletter                                2                             799,329                       95,441                           12.5%
                  The Economist Debates                                 9                             233,750                       39,016                           16.7%
                  The Economist in Audio                                4                             172,060                       36,760                           21.4%

Unique opens were calculated 25 days after the send date of the newsletter.
Definitions
Net Distribution: The newsletters from a given mailing that reached the subscriber’s email delivery server with a positive status code response received in return, net of any internal and test addresses. Calculated by subtracting
undelivered messages from gross sent messages.
Unique Open: The total number of HTML newsletters opened by a unique (individual) subscriber’s email address.
Unique Open Rate: The total number of HTML newsletters opened by a unique (individual) subscriber’s email address, divided by the number of net deliveries of the issue.
Social Media:
Facebook: People “Like” This
Facebook is a social networking website that is operated and privately owned by Facebook Inc. The number of “Likes” is the amount of individual Facebook profiles that have signed onto Facebook pages created and main-
tained by The Economist. “Likes” may allow content from these Facebook pages to be displayed on their personal News Feed tab. There may be duplication of users between the accounts reported.
Twitter Followers (Total):
Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered users of Twitter who receive one of The Economist’s associated “tweets” on their personal Twitter account
pages. (A “tweet” consists of a text message of 140 characters or less.) The number in this report represents the total amount of followers who may subscribe to multiple feeds. There may be duplication of users between the
accounts reported. A total of 14 of The Economist branded Twitter feeds were included in the total shown in this report.
LinkedIn Members:
LinkedIn is the professional social network. LinkedIn members of a group are allowed to post comments, follow conversations and permit content from the group to be posted on their own personal LinkedIn page. A LinkedIn
group is comprised of users who have opted into accessing the group owner’s content.
Tumblr Followers:
Tumblr is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users and allow entries from The Economist onto their
personal Tumblr pages.
Google+:
Google+ users who have chosen to allow The Economist content on Google+ to be shared on their personal pages within the service. There may be duplication of users between the accounts reported.
The World In 2012:
Print:
   A special issue of The Economist Magazine as claimed on the six months ended December 31, 2011 Publisher’s Statement.
App Downloads:
  Downloads are as recorded by the Apple iTunes Store and represent the total global downloads for the App.




To Members of the Audit Bureau of Circulations:

Data annotated as ‘subject to audit’ represent items reported on the most recent ABC member’s Publisher’s Statement and will be verified at
the next scheduled audit period.
Other data have been examined in accordance with the Bureau’s Bylaws and Rules, and included such tests and other audit procedures as
we considered necessary under the circumstances.
In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.


          THE ECONOMIST (NORTH AMERICAN EDITION), published by The Economist Newspaper Limited, 750 3rd Avenue, 5th Floor •
                                                         New York, NY 10017
                            The Economist (North American Edition), New York, NY, Page #7 - #229493 - 744
April 2012												 04-0261-0
                                   Copyright © 2012 Audit Bureau of Circulations. All rights reserved.

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Economistcmr 0312

  • 1. See each paragraph for specific data measurement period Consolidated Media Report The Economist (North America) As of March 2012 Print and Digital Replica Total Paid Subscriptions 796,672 Total Verified Subscriptions Total Paid & Verified Subscriptions 862 797,534 844,766 Single Copy Sales 47,232 Total Paid & Verified Circulation Subject to Audit for six months ended December 31, 2011 Publisher’s Statement Digital (Non-Replica) 48,442 Paid Subscriptions 47,643 Total Digital (Non-Replica) Paid Single Copy Sales 799 Average for month of March 2012 Prices Average Print and Digital Replica Subscription Price Annualized $105.10 Subject to Audit for six months ended December 31, 2011 Publisher’s Statement Average Digital (Non-Replica) Subscription Price Annualized $105.11 Month of March 2012 The Economist App Average Weekly Unique Devices The Economist Online Total Monthly Unique Browsers (North American Activity) (US and Canadian Activity) 255,425 3,592,114 Month of March 2012 Month of March 2012 Total Newsletters Net Distribution Social Media Sites 16,407,019 Facebook Likes 1,009,815 Twitter Followers (Total) 2,279,796 Month of March 2012 As of April 10, 2012 As of April 16, 2012 04-0261-0
  • 2. Consolidated Media Report Product Average For Period The Economist App (North American Activity) Average Weekly Unique Devices 255,425 Month of March 2012 The Economist Online (US and Canadian Activity) Total Monthly Unique Browsers 3,592,114 Total Visits 6,622,142 Total Page Impressions 14,914,663 Average Visit Duration 9 minutes 4 seconds Month of March 2012 Newsletters Total Net Distribution 16,407,019 Total Unique Opens 2,261,595 Unique Open Rate 13.8% Month of March 2012 Social Media Sites Facebook Likes 1,009,815 Twitter Followers (Total) 2,279,796 LinkedIn Group Members 23,003 Google+ Circle Members 502,118 Tumblr Followers 43,007 As of April 10, 2012 for all, except Twitter Followers (Total) as of April 16, 2012 The World In 2012 The World In Platform Print Circulation 770,764 App Downloads 129,615 Paid Circulation - Six months ended December 31, 2011 Publisher’s Statement. App Downloads - from November 18, 2011 through March 31, 2012. The Economist (North American Edition), New York, NY, Page #2
  • 3. Consolidated Media Report The Economist Magazine The Economist was established in 1843, to take part in “a severe contest between intelligence, which presses forward, and unworthy, timid ignorance obstructing our progress.” Today, The Economist acts as a compass for Ideas People, as they look for guidance in an increasingly topsy-turvy international world. Print and Digital Replica 950,000 900,000 Circulation 850,000 800,000 Rate Base 750,000 700,000 650,000 600,000 Jul y gust mb er tob er be r be r Au te Oc vem cem Sep No De Subject to Audit for six months ended December 31, 2011 Publisher’s Statement The Economist App (North American Activity) The Economist App replicates the lean-back, immersive experience that readers get in print. Readers are able to authenticate their existing print subscription, purchase a digital subscription, buy single copies or read the free editor’s highlights. Although the editorial is the same as the printed edition, the advertising is sold separately, and the iPad version provides the ability for interactive features. The Economist App (North American Activity) Total Unique Devices 255,425 Month of March 2012 The Economist (North American Edition), New York, NY, Page #3
  • 4. Consolidated Media Report The Economist Online (US and Canadian Activity) The Economist Online is the home of intelligent analysis, discussion and debate. Completely redesigned in 2010, the site contains the complete print edition (behind a pay barrier); channels on politics, business, science & technology, and culture; and 20+ editorial blogs. To engage our audience of Ideas People there is a series of online debates, a bi-weekly poll on What the World Thinks, and Conversation Cloud so users can easily find the topics of discussion that interest them. The Economist Online (US and Canadian Activity) Total Monthly Unique Browsers Total Page Impressions 3,592,114 14,914,663 Month of March 2012 Newsletters The Economist Online provides registered users a selection of newsletters highlight- ing content on the site. From business (The World this Week: Business & Management Thinking) to Politics (The World this Week: Politics), from travel (Gulliver’s Best) to everything in-between (Editor’s Highlights & New on The Economist online) our readers are able to access insight on the world’s most pressing issues. Newsletters Total Net Distribution Total Unique Opens Unique Open Rate 16,407,019 2,261,595 13.8% Month of March 2012 The Economist (North American Edition), New York, NY, Page #4
  • 5. Consolidated Media Report Social Media The Economist’s success in print and digital is matched by its reach across social platforms. Social Media Facebook Likes Twitter Followers (Total) LinkedIn Group Members 1,009,815 2,279,796 23,003 Google+ Circle Members Tumblr Followers 502,118 43,007 As of April 10, 2012 for all, except Twitter Followers (Total) as of April 16, 2012 The World In 2012 The World in 2012 is the latest in a series of annual predictions that identifies and explores the issues shaping the year ahead. A delightful mixture of analysis and wit, this platform combines content from Economist journalists and guest writers, with engaging interactive elements. The World In Platform Print Circulation App Downloads 770,764 129,615 Print Circulation - Subject to Audit, six months ended December 31, 2011 Publisher’s Statement. App Downloads - from November 18, 2011 through March 31, 2012. The Economist (North American Edition), New York, NY, Page #5
  • 6. Consolidated Media Report Explanatory The Economist Magazine: Field Served: International journal of news and opinion, covering aspects of public life, finance, business, economics, politics, world affairs and science and technology. Published by The Economist Newspaper Limited Issues in this report period: 26 (six months ended December 31, 2011) DESCRIPTION OF DIGITAL (Replica) - The Digital (Replica) Edition is an exact replica of the print product in format and advertising content. The Digital Edition is available at www.zinio.com and www.barnesandnoble.com (Nook) and www.amazon.com (Kindle Fire). Digital (Non-Replica) - The Digital (Non-Replica) edition carried different editorial content of the print edition. Advertising for this edition was sold specifically for the non-replica edition. For additional circulation information, see the December 2011 ABC Publisher’s Statement for The Economist (North American Edition) (ABC member number 04-0261-0) Total Print and Digital Replica Circulation for the six month period ended December 31, 2011 (Excluding special issue “The World in 2012”) Total Total Total Total Paid & Total Paid & Total Paid & Paid & Verified Circ. Total Paid & Verified Circ. Total Paid & Verified Circ. Total Verified Circ. Digital Paid & Verified Circ. Digital Paid & Verified Circ. Digital Paid & Issue Print (Replica) Verified Circ. Issue Print (Replica) Verified Circ. Issue Print (Replica) Verified Circ. July 2 825,095 5,551 830,646 Sept. 3 819,161 5,589 824,750 Nov. 5 817,598 4,982 822,580 9 847,558 5,646 853,204 10 831,971 5,699 837,670 12 829,534 5,002 834,536 16 838,317 5,797 844,114 17 832,128 5,736 837,864 19 838,898 5,119 844,017 23 841,227 5,831 847,058 24 840,727 5,842 846,569 26 847,190 5,134 852,324 30 847,903 5,917 853,820 Oct. 1 825,065 5,345 830,410 Dec. 3 825,765 5,230 830,995 Aug. 6 813,359 5,758 819,117 8 844,431 5,848 850,279 10 836,984 5,410 842,394 13 834,000 5,815 839,815 15 827,322 5,394 832,716 17 930,265 5,909 936,174 20 836,337 5,864 842,201 22 840,689 5,413 846,102 31 866,925 5,584 872,509 27 835,252 5,910 841,162 29 845,467 5,403 850,870 Digital Non-Replica: For the Month of March 2012 Audited Circulation Total Paid Paid Digital Subscriptions Single Copy (Non-Replica) March 3 45,928 679 46,607 10 46,187 680 46,867 17 46,530 732 47,262 24 49,457 835 50,292 31 50,115 1,069 51,184 Prices: Average Print and Digital (Replica) subscription price as reported on the six months ended December 31, 2011 Publisher’s Statement. Average Digital (Non-Replica) Subscription Price Annualized Period Audited: Month of March 2012 Represents average annualized price of subscriptions sold during month of March 2012. The Economist App: App Usage reported is for devices accessing one of The Economist Apps from North American IP addresses only. Included in the App Usage report are the following versions of The Economist Apps: Economist Android, Economist iPad Live, Economist iPad Live 1.3, Economist iPhone, iPad Asia Pacific, iPad Central and South Americas, iPad Continental Europe, iPad Middle East and Africa, iPad North America, iPad United Kingdom, iPhone Asia Pacific, iPhone Central and South Americas, iPhone Continental Europe, iPhone Live 1.1, iPhone Middle East and Africa, iPhone North America, and iPhone United Kingdom. Weekly Usage by Platform: Week Ended Android iPad iPhone Totals March 4, 2012 87,329 90,198 90,043 267,570 March 11, 2012 86,914 80,127 81,967 249,008 March 18, 2012 84,745 88,966 79,128 252,839 March 25, 2012 83,544 90,281 78,457 252,282 Weekly Average 85,633 87,393 82,399 255,425 Definitions App Unique Device : Any unique device that has accessed an App during the period stated. App unique browsers may use consistent/persistent identifiers that are wholly or partially based on identifiers (e.g. UDID) and passed to the App by the device. The Economist Online: Website Usage reported is for those browsers accessing The Economist website (as defined below) from U.S. and Canadian IP addresses only. Domains included in web activity : www.economist.com, jobs.economist.com, www.store.economist.com, and economistsquares.economist.com. The average visit duration calculation excludes 4,395,000 visits for which the duration could not be measured due to only one request during a particular browser session. Definitions Page Impressions: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser; it does not measure a person. Counting of unique browsers may overstate or understate the number of individual devices concerned due to factors such as dynamic IP address allocation, significant levels of uniformity in IP and browser combinations operating through a proxy, cookie blocking and deletion. Visit: A series of interactions by a visitor with a site without 30 consecutive minutes of inactivity. Internal Page Impressions: Website activity that is generated by individuals with IP addresses known to be associated with the website. This activity is excluded from the report. Nonqualifying Activity: Unsuccessful transfers of requested documents, as well as successful transfers of requested documents where evidence suggests that browsers were not in use (i.e. a human was not viewing the page at the time of the request), are both considered nonqualifying and have been deducted from the report. The Economist (North American Edition), New York, NY, Page #6
  • 7. Consolidated Media Report Explanatory (Continued) E- Newsletters: Included in the newsletter activity are the following mailings branded to The Economist: Business This Week, Editor’s Highlights, Gulliver’s Best, Management Thinking, New on The Economist online, Politics This Week, Publisher’s Newsletter, The Economist Debates, and The Economist in Audio. Newsletter Issues in Period Total Net Distribution Total Unique Opens Unique Open Rate Business This Week 5 3,139,641 390,173 12.4% Editor’s Highlights 5 1,089,712 190,106 17.4% Gulliver’s Best 4 768,822 131,726 17.1% Management Thinking 4 773,862 113,574 17.1% New on The Economist online 13 6,496,438 899,447 14.7% Politics This Week 5 2,933,405 365,352 13.8% Publisher’s Newsletter 2 799,329 95,441 12.5% The Economist Debates 9 233,750 39,016 16.7% The Economist in Audio 4 172,060 36,760 21.4% Unique opens were calculated 25 days after the send date of the newsletter. Definitions Net Distribution: The newsletters from a given mailing that reached the subscriber’s email delivery server with a positive status code response received in return, net of any internal and test addresses. Calculated by subtracting undelivered messages from gross sent messages. Unique Open: The total number of HTML newsletters opened by a unique (individual) subscriber’s email address. Unique Open Rate: The total number of HTML newsletters opened by a unique (individual) subscriber’s email address, divided by the number of net deliveries of the issue. Social Media: Facebook: People “Like” This Facebook is a social networking website that is operated and privately owned by Facebook Inc. The number of “Likes” is the amount of individual Facebook profiles that have signed onto Facebook pages created and main- tained by The Economist. “Likes” may allow content from these Facebook pages to be displayed on their personal News Feed tab. There may be duplication of users between the accounts reported. Twitter Followers (Total): Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered users of Twitter who receive one of The Economist’s associated “tweets” on their personal Twitter account pages. (A “tweet” consists of a text message of 140 characters or less.) The number in this report represents the total amount of followers who may subscribe to multiple feeds. There may be duplication of users between the accounts reported. A total of 14 of The Economist branded Twitter feeds were included in the total shown in this report. LinkedIn Members: LinkedIn is the professional social network. LinkedIn members of a group are allowed to post comments, follow conversations and permit content from the group to be posted on their own personal LinkedIn page. A LinkedIn group is comprised of users who have opted into accessing the group owner’s content. Tumblr Followers: Tumblr is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users and allow entries from The Economist onto their personal Tumblr pages. Google+: Google+ users who have chosen to allow The Economist content on Google+ to be shared on their personal pages within the service. There may be duplication of users between the accounts reported. The World In 2012: Print: A special issue of The Economist Magazine as claimed on the six months ended December 31, 2011 Publisher’s Statement. App Downloads: Downloads are as recorded by the Apple iTunes Store and represent the total global downloads for the App. To Members of the Audit Bureau of Circulations: Data annotated as ‘subject to audit’ represent items reported on the most recent ABC member’s Publisher’s Statement and will be verified at the next scheduled audit period. Other data have been examined in accordance with the Bureau’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported. THE ECONOMIST (NORTH AMERICAN EDITION), published by The Economist Newspaper Limited, 750 3rd Avenue, 5th Floor • New York, NY 10017 The Economist (North American Edition), New York, NY, Page #7 - #229493 - 744 April 2012 04-0261-0 Copyright © 2012 Audit Bureau of Circulations. All rights reserved.