1. PERSONAL BRAND EXPLORATION
Joshua Kohn
Project & Portfolio I: Week 1
September 3rd, 2021

2. I am a hard working, goal driven person who also
loves to have fun. I will always take on any task
that’s given to me and find a way to make it as fun
for myself as possible, while also making sure the
task is done properly and in a timely fashion. I’m not
afraid to learn new skills and try new things. My fun-
loving attitude and desire to be the best I can are
my biggest strengths I can bring to an organization.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Media & Content Manager
• Broadcast/Digital Content
Manager
• Video Production Assistant
BRAND ARCHETYPE – My brand
archetype is the Entertainer. These job
titles would fit my brand perfectly, as I
would be able to utilize my personality
to bring a fun gameday experience to
fans.
Content Distribution for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. Sports fans and Sports VPs
TARGET AUDIENCE
Anna Stolzenburg
Outreach Plan:
• I will make sure to have portfolio that is full of all the work
I’ve done Full Sail.
• I will apply to this company through their company site
when a position I’m interested in becomes available.
• I will follow up with this person via email about 2-3 business
days after making initial contact
Director of Social Media
Strategy at Pegula Sports and
Entertainment
Bill Voth
Outreach Plan:
• To reach this person, I would make a trip to their
headquarters, based in North Carolina.
• I would apply to this company in person, showcasing my
portfolio.
• I would follow up with this person by calling their business
phone 2 business days after the initial contact.
Director of Content and
Broadcasting at Carolina
Panthers
Dustin Lamendola
Outreach Plan:
• I would make a presentation to send this person so they
could view my credentials.
• I would reach out to this person either via email or in person,
so I could showcase my portfolio
• I would follow up with this person via email or phone call 3
business days after showing my portfolio
Director, Content and
Entertainment at San Jose
Sharks

5. GOALS
Short Term: 2023
• Find a job in the sports field and grow my brand
‣ Post about sports related topics on social
media, creating a larger following for myself
and getting my brand more known.
Mid Term: 2028
• Become a household name in the area that I’m
working in
‣ Grow my brand bigger by this point so I
become a household name in the local area,
with gaining credibility throughout the
country
Long Term: 2043
• Become a household name throughout the country
‣ Grow my brand massively and become
known by sports fan around the country and
possibly even throughout the world.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer Skills
SOFT
HARD
Novice / Adept / Expert
Assembly Knowledge Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Flexibility Novice / Adept / Expert
Computer Skills
SOFT
HARD
Novice / Adept / Expert
Skills using Adobe Software Novice / Adept / Expert
Organization Novice / Adept / Expert
Teamwork Novice / Adept / Expert

7. I help the audience enjoy their gameday
experience by providing a fun and
personable broadcast that no other
announcer in the industry can.
PROMISE

8. CREDENTIALS
Work Experience:
• Junior Lead at Derrick Corporation
• Junior Job Captain at Millington Lockwood
Education:
• Sportscasting, B.S., Full Sail University (2023)
Awards:
• Perfect Attendance at Derrick
Corporation 2018, 2019
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Anna Stolzenburg
Industry Experience:
• 11 Years
Education:
• B.A. Broadcast and Digital Journalism and Political
Science, Syracuse University, 2012
Leadership Experience:
• Next Generation United Board Member
• Director of Social and Digital Content Strategy
Skills and Proficiencies:
• Social Media - 31 endorsements
• Editing - 26 endorsements
• Public Relations - 11 endorsements
Joshua Kohn
Overall Online Presence:
• 500+ connections, banner image customized, very
professional headshot, very detailed profile, six
published articles, customized LinkedIn URL
• Grade: Superior, 90 out of 100
Industry Experience:
• Zero
Education:
• B.S. Sportscasting, Full Sail University, 2023
Leadership Experience:
• Junior Lead at Derrick Corporation
• Junior Job Captain at Millington Lockwood
Skills and Proficiencies:
• Time Management - 1 endorsement
• Determination- 1 endorsement
• Problem Solving - 1 endorsement
Overall Online Presence:
• One connection, banner image is not customized,
headshot is not very professional, not a detailed
profile, no published articles, is active on other social
media, LinkedIn URL is not customized
• Grade: Poor, 20 out of 100

10. COMPETITION
Bill Voth
Noteworthy Experience:
• Founder of Black and Blue Review
• Director of Content and Broadcasting
Joshua Kohn
Industry Experience:
• 15+ years
Education:
• B.S. Public Communications, Syracuse University,
2001
Skills and Proficiencies:
• Social Media - 43 endorsements
• Media Relations - 40 endorsements
• Social Media Marketing - 33 endorsements
Overall Online Presence:
• 500+ connections, banner image is customized,
professional headshot?, very detailed profile, three
published articles, is active on other social media,
their LinkedIn URL is customized?
• Grade: Superior, 95 out of 100
Industry Experience:
• Zero
Education:
• B.S. Sportscasting, Full Sail University, 2023
Leadership Experience:
• Junior Lead at Derrick Corporation
• Junior Job Captain at Millington Lockwood
Skills and Proficiencies:
• Time Management - 1 endorsements
• Determination - 1 endorsements
• Problem Solving - 1 endorsements
Overall Online Presence:
• One connection, banner image is not customized,
headshot is not very professional, no very detailed
profile, zero published articles, is active on other
social media, LinkedIn URL is not customized
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For sports fans who enjoy a fun and interactive
gameday experience, I provide a gameday
experience that is unlike any other because I am
as enthusiastic and as passionate as every fan
that is watching and attending the game!

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Pegula Sports and Entertainment
‣ 2022 | Buffalo, NY
• 2022 NHL Draft
‣ June 2022 | Montreal, QC
• 2022 NFL Draft
‣ April 2022 | Paradise, NV
Digital Marketing
• Primary Content: I will be creating short videos and
infographics based on the draft selections.
• Primary Tools: I will be creating a lot of my content using
Adobe software and most of it will be distributed on Twitter,
Facebook, Instagram, and TikTok
• Website: I’ll use my website to showcase all content I would help
create for PSE, further expanding my portfolio and showcasing my
skills.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be looking for a highly motivated and highly
creative mentor who will challenge me and has an
equal sense of motivation. 02/2022
Formal Education
• Sportscasting, B.S., Full Sail University (2023)
Technical Skills
• Computer Skills - PSE, 02/2022
• Skills using Adobe - PSE, 02/2022
• Affiliate Marketing - PSE, 02/2022
Soft Skills
• Organization - PSE, 02/2022
• Teamwork - PSE, 02/2022
• Creativity - PSE, 02/2022

14. Joshua Kohn
You know how it feels like a sports broadcast is unemotional and you’re not
really connecting with the broadcasters? Well, what I do is add my own
emotions and passion as a fan, just like yourself, into every single sports
broadcast. In fact, my broadcasts have more viewers than anybody else
that’s on the network.
“

15. REFERENCES
PSE Internship Posting,
https://www.teamworkonline.com/multiple-
properties/buffalosports/pegula-
sports/internship/buffalo-sabres-bandits-media-content-
internship-1990680
Carolina Panthers Job Posting,
https://www.teamworkonline.com/multiple-
properties/tepper-sports-entertainment-jobs/carolina-
panthers/broadcast-digital-content-manager-1989631
San Jose Sharks Job Posting,
https://www.teamworkonline.com/hockey-
jobs/sharkssports/san-jose-sharks/pt-video-production-
assistant-1991297
Dachman, Jason (2020). Behind the Scenes With NBC’s
Sunday Night Football Operations Team SVG News.
Retrieved from
https://www.sportsvideo.org/2020/09/21/behind-the-
scenes-with-nbcs-sunday-night-football-operations-team/
Full Sail (2017). Announcing Full Sail University’s Dan
Patrick School of Sportscasting. Full Sail Stories
Retrieved from https://www.fullsail.edu/about/full-sail-
stories/announcing-full-sail-universitys-dan-patrick-
school-of-sportscasting
Anna Stolzenburg LinkedIn Profile,
https://www.linkedin.com/in/annastolzenburg/
Bill Voth LinkedIn Profile,
https://www.linkedin.com/in/billvoth/
Dustin Lamendola Twitter,
https://twitter.com/TheCrazyLlama/status/124737348997
7221121
Dustin Lamendola LinkedIn Profile,
https://www.linkedin.com/in/dustinlamendola/