Summary of UNSW Innovations Student Entrepreneur Development (SED) services including Student Entrepreneur Legal Centre (SELC), FounderLab and MVP Fund

1. UNSW Innovations
UNSW Innovations
Startup & Entrepreneur Support
November 2015

2. 400+ Startup & SME
teams supported
since 2012
Teams have
raised $3M+
160+ triaged
mentors
600+ students:
opt-in, real
businesses
4 Flagship
Events
World’s first
Work Integrated
Learning +
Startup Product
Development Model
UNSW Entrepreneur Development since 2012

3. UNSW Startups You Should Know

4. Case study: Brad Lorge, Premonition
Brad has recently secured investment from Rimon Investments

5. Case study: Sonya Marshall, StudentAdventurer
Sonya has secured investment from Student Services Australia

6. Faculties
& Schools
Arc
UNSW
Innovations
MCIC
MBA’s Startup consulting
Bus School – Lean startup
CIE Innovation Diploma
Entrepreneurial Engineering
Social Enterprise (Art &
Design)
Centre for Social Impact
Internships
QLC 100 Students
Industry placements
UNSWOT
CREATE
Young Ent Soc YES
ENACTUS
AGSM ICE Club
AIESEC
Michael Crouch
Innovation Centre
Platform, Pathway &
Showcase
Maker Space
Flexible event & program
space
Faculty based
CSE Venture Space
Art & Design Maker Space
Peter Farrell Cup
The Place (flipped classroom)
bioMOD
Student Entrepreneur
Development (SED)
Guide & connector to people,
organisations & next steps
Student Entrepreneur
Legal Centre (SELC)
Pro-bono legal service &
introduction to triaged
external providers
FounderLab
Product development service
for selected entrepreneurs
MVP Grant
Grants of $5 – 20k, no strings
attached
Mentors for UNSW
Entrepreneurs
160+ triaged startup and
business mentors
Alumni entrepreneur
breakfast group
Entrepreneur Ecosystem @ UNSW in 2015

7. UNSW Startup & SME Support
Startup & SME Incubation Beyond incubation
for early and later stage businesses
Connecting to people, organisations &
next steps (on campus, in industry)
Connecting to people, organisations &
next steps (on campus)
Best practice Lean LaunchPad
guidance & mentoring
Connecting with academic domain
expertise
Specialist support and advice: SELC,
FounderLab, Pearson Lab
Specialist support and advice: SELC,
FounderLab, Pearson Lab
Market reports & analysis Market reports & analysis
Media support & exposure Media support & exposure
Feeder to accelerators & incubators Concurrent & post accelerator support
Use of facilities and space on campus Use of facilities and space on campus

8. Student Entrepreneur Development (SED)
• SED is the guide & connector for UNSW entrepreneurs to people, organisations & next steps in
their journeys
• Incubation of UNSW student and alumni led startups and small businesses
• Facilitating university wide support for more mature businesses
• 400+ startup and small business teams supported since launch in 2012
• 3 fulltime staff with both startup and pastoral support experience
• Leveraging hundreds of UNSW Innovations industry contacts and commercialisation experience
built up since 1959

9. 14 Stages of Entrepreneur Development
1. Lean
canvas report
/ ideation /
stage &
traction
2. Test
value
proposition
3. Pitch
training
4. Testing
customers /
users
5. Legal
6. Test
demand
creation
7. Creating
your MVP /
Prototype
8. Mentors
9. Testing
channels
10.
Revenue
11. Market
reports
12. Media
13. Cognitive
Neuroscience
training
14. Key
resources
& partners

10. Student Entrepreneur Legal Centre (SELC)
• Professional career lawyers providing pro-bono legal advice and support to startup and small
business teams triaged by the SED team
• A pathway to external law firms who also provide pro-bono services in specific areas of legal
expertise
• A place for law students to learn on the job by supporting actual UNSW startups
Services provided by SELC include:
•Company registration and management advice.
•Intellectual property advice, including trade mark and
design registration.
•Business structuring advice (shareholder agreements
etc).
•Operational advice (standard terms and conditions,
services agreements).
•Privacy advice.
•Consumer law advice.
•Negotiation assistance.
•Other forms of corporate and commercial advice.
•Referral to external services providers.

11. FounderLab
FounderLab is the world’s first
on-campus fully integrated startup
program for student entrepreneurs
Product development lead
services free of charge. Unlocking
of entrepreneurial talent otherwise
locked up by not having the ability to
secure a technical co-founder alone,
or the resources to pay for the
technical development of their
products and services.
A technical co-founder search support service. Students will benefit from a support service leveraging the
UNSW networks to identify and bring a technical co-founder on board during this very early stage which is
critical to ensuring the success of a startup medium to long term.

12. MVP Fund
In product development, the minimum viable product (MVP) is the product with the highest return on
investment versus risk - essentially a demo of the product, rather than a full fledged working model.
The MVP Fund provides no strings attached, small grants to early stage startups to develop their MVP.

13. Mentors for UNSW Entrepreneurs
• 160+ triaged mentors from a variety of industries
and the startup ecosystem
• Volunteer mentoring for UNSW startups
• Connected to UNSW startup teams via the
Student Entrepreneur Development team service

14. 400+ UNSW teams supported

15. Summary
• More student and alumni startup & small business teams supported than any other Australian
university
• Serving both early and later stage businesses pre + concurrent + post accelerator
• Pioneer in world-first FounderLab model
• Partner to MCIC: MCIC is a feeder of new business projects and SED refers teams in need of
extra-curricular training to MCIC
• Sponsorship for programs has been attracted from industry: Shenzhen government, CBA,
Deloitte, Google, UpWork etc.
• Over 160 triaged mentors from industry supporting the initiative
• Examples of “winners” beginning to emerge (Forcite, GAMURS, WattBlock, Premonition)
student.entrepreneurship@unsw.edu.au
http://www.innovations.unsw.edu.au/student-entrepreneurship