This is step two (Exploratory) in our 3-step process to selling more services. Catch the entire blog post here: http://blog.flightmedia.co.

1. MARKETING GAME PLAN
Client Logo

2. “Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
MARKETING GAME PLAN

3. “Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
Growth-Driven Design
MARKETING GAME PLAN

4. Social Media
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
MARKETING GAME PLAN

5. MARKETING GAME PLAN

6. Blogging
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
MARKETING GAME PLAN

7. Email Marketing
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
MARKETING GAME PLAN

8. “Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
Supercharged
Advertising
• Campaign Management
• Precise Targeting
• Conversion Tracking
• Re-Marketing
MARKETING GAME PLAN

9. Sales Enablement
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
+ +
MARKETING GAME PLAN

10. Sales Enablement
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
• SLA (Between Marketing & Sales)
• Lead Coaching
• Sales Process Review & Design
• Proposal Process Review & Design
• Presentation Development
• Performance Tracking & Analysis
• CRM Setup & Configuration
• Sales Templates, Sequences, and
Phone Scripting
• Create Content Library
• Sales Training (Fundamental/Technical)*
• Customization & Integration
*Sales training completed in-person with Sales Enablement Consultant
MARKETING GAME PLAN

11. Agile Agency
• Sales Funnel Development
• Webinars (Live/Evergreen)
• A/B Split-Testing
• Lead Generation Sprints
• Internal Process Development
• Campaign Strategy
• Agile Adjustments
• And Much More
MARKETING GAME PLAN
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path

12. A few ideas
• Weekly Newsletter
• Consistent on Personal LinkedIn
• Begin Flow for Target Accounts
• More Workflows
• Page View to Rep Notification
• Customer Loyalty-Building
• Customer Referral
• Require Optin for ALL Free Offers
• Simplify, Modernize & Implement GDD
• Change “Knowledge Center” to “Blog”
• Host First Webinar, then Evergreen
MARKETING GAME PLAN
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path

13. December 2013 December 2014 October 2015
814 visits | 13 SQLs 6,990 visits | 140 SQLs 18,804 visits | 359 SQLs
August 2013
Launch
Flight Media Inbound Timeline
August 2015
Joined Hubspot
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
MARKETING GAME PLAN
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path

14. • Built & executed marketing campaign for new digital product (The Gitomer Files) and
sold over $200,000 in the first 30 days.
• Developed & launched new digital membership (Gitomer Gold) in January 2016 and it
currently generates over $28,000/mo in revenue.
• Grew Twitter following organically from 71k to 110k followers
• Grew email list from 179k to 202k subscribers
(12-Month Case Study)
"Josh and his team at Flight Media know their stuff. Period.
They've helped me grow my non-speaking income from day one and I know he'll help you grow yours."
Jeffrey Gitomer, Bestselling Author & Speaker
MARKETING GAME PLAN

15. MARKETING GAME PLAN
• Increased wedding proposal requests from 3-5 per month to 10-12 per month
• September 2016 vs September 2015 bookings up 7.4%
• Grew social network following organically by ~600 people per month
• Revenues grew 29.6% from previous 5 months
(5-Month Case Study)
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path

16. The New Methodology
+ + =
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
MARKETING GAME PLAN
Client Logo

17. Questions?
MARKETING GAME PLAN
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path

18. 3 Investment Options
*All Packages Include Growth Driven Design + Facebook Ad Management
**Hubspot Software: $800/mo+
Fast
6 Month Retainer
Blog Articles: 4/mo
Build Offer (1)
Design Landing Page (1)
Design Call To Action (1)
Social Management (1)
Goal Setting
Agile Marketing
Social Branding
Monthly Reporting/Strategy
Marketing Automation
On-Page SEO
Keyword/Competitor Research
Persona Development
Paid Advertising Management
Faster
6 Month Retainer
Blog Articles: 8/mo
Build Offer (2)
Design Landing Page (2)
Design Call To Action (2
Social Management (2)
Goal Setting
Agile Marketing
Social Branding
Monthly Reporting/Strategy
Marketing Automation
On-Page SEO
Keyword/Competitor Research
Persona Development
Paid Advertising Management
Fastest
6 Month Retainer
Blog Articles: 12/mo
Build Offer (4)
Design Landing Page (4)
Design Call To Action (4)
Social Management (3)
Goal Setting
Agile Marketing
Social Branding
Monthly Reporting/Strategy
Marketing Automation
On-Page SEO
Keyword/Competitor Research
Persona Development
Paid Advertising Management
$2,500/Month $4,000/Month $6,000/Month
“Their strategies are unlike any company I’ve worked with because they WORK. If you’re looking for inbound marketing or design
elsewhere, stop. Flight Media’s your final destination.”
Dr. Jamé Heskett, The Well Path
MARKETING GAME PLAN