Josh Davey received feedback on his production tasks for promoting a psychological thriller film. The feedback indicated that his film trailer, poster, and magazine cover were generally appealing to the target audience as they used appropriate conventions of genre and form. However, the magazine cover image could be more eye-catching. Based on this feedback, Josh would make minor adjustments to settings and costumes in the film trailer, improve the main images on the poster and magazine cover to be more conventional and interesting, and ensure the poster does not cut off characters. This audience feedback would help Josh further improve his promotional materials and determine if his film product would appeal to the target audience.

1. Feedback summary
By Josh Davey

2. What have you learned from you
audience feedback?
From my audience feedback I have acquired a lot of information regarding the
success of my production tasks all from members of the target audience, so I
know that it’s valid as they’re the people who find this genre more appealing.
Overall from my audience feedback I have found out from multiple sources that
• My film trailer is very appealing to the target audience and it matches a lot of
conventions of the genre as well as the form.
• My film poster is conventional to the majority as it relates to the genre and
correctly represents the characters, and maintains form conventions across
the poster.
• My magazine front cover is conventional of the form because it includes all
elements of magazines in general, as well as being conventional of the genre
through the use of colour and images.
Overall, my production tasks are all conventional and appeal to the target
audience by using conventions and themes of the genre and the form.

3. What are the key strengths and
weaknesses of your product?
Strengths:
• My main production meets conventions of the genre
• My main production meets conventions of the form
• Characters are represented correctly
• All products portray themes of mystery and tension
• All of my products look professional
• All products combine together to create a promotional package suitable for
promoting a psychological thriller film.
Overall my strengths are that it meets all conventions of form and genre as well as
meeting correct representations of characters all created through the use of
conventional themes.
Weaknesses:
• Film magazine front cover doesn’t look eye catching and is plain and uninteresting
• The mise-en-scene could be improved more (Settings and costumes)

4. What have you learned about how
effectively you have appealed to the
target audience?
Through my thorough audience feedback I have learnt that I have appealed to my
target audience very effectively.
• My questionnaire allowed me to thoroughly find out exactly how I appealed to the
target audience. As my results were extremely detailed and positive I have found
that I appealed greatly to my target audience through all aspects of production,
through all of the technical areas, for example my representations were appealing
because they were conventional and in turn created appealing themes of mystery
and tension.
•
The YouTube comments also backed this up as they stated how interesting it was
and how it was like an actual film trailer.
•
Also my focus group allowed me to
further conclude that my productions were conventional and appealing to the
target audience, therefore showing I’ve effectively created appealing productions
meaning they’re successful.

5. What might you change based
on audience feedback?
Film trailer:
Based on my audience feedback for my
finished Film trailer I would change some
of the elements of mise-en-scene, mainly
to improve some of the settings, for
example I’d improve the government
agent scenes in order to make them look
more like a government office, even
though I’ve altered the location between
the first and final draft, I would still alter
them as the office doesn’t look entirely
like a government office. Other than that
I see minimal room for improvement,
other than altering costumes and adding
in additional props such as more weapon
use.

6. What might you change based
on audience feedback?
Film poster:
For my Film poster I would improve the main
image, as all other elements are conventional and
appeal to the target audience as they use
conventional elements of the form, as well as
presenting the information in a bold and
interesting way which is conventional of the
genre. But in order to improve the main image I
would make it so you could see the emotion on
the protagonist’s face as well in order to
represent the protagonist more conventionally, as
although he does currently look weak and
overpowered, by showing his emotion looking
scared, then it would make it even more
conventional. Also I’d ensure there was more
background at the top of the image to make sure
the antagonists’ head isn’t behind the text at the
top of the poster.

7. What might you change based
on audience feedback?
Magazine front cover:
Based on my magazine front cover I would
improve the main image as it doesn’t have much
of an impact on the cover overall. The image is
conventional of the genre as it shows the
antagonist in costume looking powerful, but it
isn’t appealing to the target audience, which I
have found out from my research, mainly because
it is uninteresting and the background is very
basic.
In order to improve the image I would have the
actor wearing a full suit, and would alter the
location so he’s in a government office which
would therefore be more conventional and
relevant to the trailer.

8. How would audience feedback
help you if you released your
product?
Overall I feel that audience feedback would help me a lot if I were to release my full
finished product, mainly because it allows me to find out whether the promotional
methods appeal to members of the target audience already, and can also allow me to
find out exactly what I need to do to improve, therefore allowing my promotional
methods to be improved enough to promote the film better and gain mass interest
within the specific target audience.