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      Polar Adidas  ,[object Object],Brian Smith · Jo Anne Lotfallah · James McCartneyJosh Dafoe · Nastania Mullin · Jason TaylorTrevor Dufresne,[object Object]
http://www.youtube.com/watch?v=196Y90fl1uA,[object Object]
Agenda,[object Object],Introduction,[object Object],Problem Identification,[object Object],Situational Analysis,[object Object],Organizational Objectives,[object Object],Alternatives,[object Object],Recommendations,[object Object],Implementation Plan,[object Object],Q&A Period,[object Object]
Introduction,[object Object],Established in 1977, Polar is a tech driven leader in sports medical science,[object Object],Employs over 1 200 people worldwide, has 26 subsidiaries globally, and manages a distribution network supplying over 35 000 retail outlets.,[object Object],First heart rate monitor developed in 1982,[object Object]
Problem Identification,[object Object],Contradicting sizes of both companies result in a strain on the relationship,[object Object],Lack of adequate resources on Polar’s end,[object Object],Very tight schedule and deadlines for releasing the finished product,[object Object]
Problem Identification,[object Object],Engineering is shared between the two,[object Object],Asks the question: Who owns what?,[object Object],The rights for Project Fusion in the air as a result,[object Object]
Situation Analysis - Strengths,[object Object],Influx of R&D capital for product diversification,[object Object],Access to market data once unobtainable,[object Object],Exposure to new markets,[object Object]
Situation Analysis - Strengths,[object Object],Increased cash balance of foreign currency,[object Object],Ease of movement within Europe,[object Object]
Situation Analysis – Weaknesses,[object Object],Size differences of companies could create difficulties and strains,[object Object],Production capabilities to match the demand,[object Object]
Situation Analysis - Weaknesses,[object Object],Risk of downgrading quality of current product,[object Object],Lack of resources to deal with set-backs and failures,[object Object]
Situation Analysis - Opportunities,[object Object],Influx of R&D capital for product diversification,[object Object],Access to a market once beyond Polar’s reach,[object Object],Exposure to new markets that will only benefit Polar,[object Object]
Situation Analysis - Opportunities,[object Object],Entry point into Europe,[object Object],Backdoor into foreign markets through German trade agreements,[object Object],“Top-Grade Seal of Approval”,[object Object]
Situation Analysis - Opportunities,[object Object],High brand equity of adidas can increase Polar’s brand equity,[object Object],Increase in exposure,[object Object],“Big Brother Effect”,[object Object]
Situation Analysis - Threats,[object Object],Ownership and rights to the product,[object Object],“Predators” trying to steal/sabotage Polar’s technology,[object Object]
Situation Analysis - Threats,[object Object],The difference in sizes of both companies,[object Object],Marketing strategy decisions: Where does Polar fit?,[object Object]
Organizational Objectives,[object Object],PE aims to improve the quality of life for its consumers,[object Object],Wants to establish itself with the already successful adidas brand with its heart monitors,[object Object],Increase brand loyalty and company equity,[object Object]
Organizational Objectives,[object Object],A means of gaining brand awareness	,[object Object],The technology can be used for other applications,[object Object],Learn from adidas,[object Object],Gain assistance in development,[object Object]
Alternatives,[object Object],Do nothing,[object Object],Joint Venture  Establish a third company,[object Object],Acquistion by adidas,[object Object]
Recommendations,[object Object],Take a more controlled approach to future textile alliances,[object Object],Continue to be a technological trend-setter ,[object Object]
Recommendations,[object Object],Staff training at the retail level,[object Object],Finland expansion on Research and Development,[object Object],Assembled products,[object Object]
Recommendations,[object Object],The Michael Porter Value Chain,[object Object]
Implementation Plan,[object Object],Address the issues of exclusivity,[object Object],Address the joint marketing efforts,[object Object],Media, Joint Websites, Etc.,[object Object],Areas regarding management must be determined,[object Object]
Question Period,[object Object],Do you agree with our assessments?,[object Object],What do you think this alliance became?,[object Object],What are the market positions of these two companies today? Why?,[object Object]
Thank You,[object Object]

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