The Brand You 50 - Tom Peters
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Power Point presentation from MBA program at Woodbury University. Presentation on Tom Peters book "The Brand You 50".
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The Brand You 50 - Tom Peters
- 1. the Brand You 50
- 5. “We Live In A Very Busy, Crowded World. You’ve got to cut to the chase.” (33)
- 6. 8 Word Positioning Statement (Time Limit: 1 Minute) “The Clock is Ticking”
- 9. • Upgrade Your Skills Constantly • Explain Yourself • Sell Yourself • Business Skills Make Us Free
- 10. “Don’t Worry, Don’t Worry… I’m not going to do, what everybody thinks I going to do, like flip out or something” - Half Baked Negotiated Price -Costs ____________ Profits
- 12. You Are What You Do… • One must change themselves to change the world. • Pay attention to things that matter to you. • Make time for important tasks; don’t wait for it to clear up.
- 13. Turn Crappy “Little Tasks” Into Gold • Use your imagination • Take on small projects and turn them into large successes. • Maintain a positive attitude.
- 14. You Are The “Wow!-Ness” of Every Project • I AM my projects! • I AM my project portfolio! • I AM the WOW! Score of each – and every – project in my portfolio!
- 15. • Learn time management. • Learn to say “No!” • Weed out unnecessary things from your life. • Take it one day at a time.
- 16. You Are Your Clients • You are your projects. • You are those you serve. •You are defined by your clients. • You serve clients; it’s what you do.
- 18. Become a line extension master • Starting point • Where next? • Days or weeks
- 19. Identity! • Through single-minded devotion to the product, to the environment in which it appears and through the way in which it communicates, BMW has created a tangible image of itself. Wally Olins, Corporate Identity
- 20. A brand is a “trust mark” • E-x-u-d-e • S-p-e-c-i-f-i-c-a-l-l-y • I-m-a-g-e-o-f-T-r-u-s-t-w-o-r-t-h-i-n-e-s-s? • T-e-l-l-t-h-e-t-r-u-t-h
- 21. Calling Cards • Obsess • Business card • The Signature • $$$ • “Mere”
- 22. Brand you’s lead! At all Ages! • Leadership • Current project • A student
- 23. Become a power freak • Necessary Currency • Study • Don’t be a jerk! • Think systematically
- 24. Sell! Sell Sell • “Selling Proposition” Sell Sell • Sales oriented Sell Sell Sell Everyone lives by Sell selling something “Robert Louis Sell Stevenson” Sell