In this presentation, Jose Carlos Gonzalez Hurtado outlines how brick and mortar stores can develop the leading digital enhanced shopper experience and grow from being laggards to leaders in the post-internet era.

1. From Laggard to Leader

2. - Overview

3. eCommerce Growth in France 2000-2010
Online Retail sales in France
Physical goods
€ 12 000
35
€ 10 000
30
in milion euros
20
€ 6 000
15
€ 4 000
10
€ 2 000
5
€0
for 100 inhabitants
25
€ 8 000
0
2002 2003 2004 2005 2006 2007 2008 2009 2010
Taux de pénétration haut débit
Online retail sales in million euros
Source : Forrester,
Retail does not include categories such as travel, cars, and prescription drugs.
It also does not include food and drink sales at a restaurant or fast food chain,
consumer-to-consumer commerce, or gasoline sales.

4. eCommerce Growth in G4 2000-2010
Online Retail Sales in the G4
in millions of euros
€ 20 000
€ 15 000
€ 10 000
€ 5 000
€0
2002
2003
2004
2005
Belgium
2006
Italy
2007
Spain
2008
France
2009
2010
Source: Forrester
Retail does not include categories such as travel, cars, and prescription drugs.
It also does not include food and drink sales at a restaurant or fast food chain,
consumer-to-consumer commerce, or gasoline sales.

5. Online Impact on Non-Food Purchasing Behaviour
Source Google/Ipsos OTX research from September 2010,
Portable PC Study

6. The New Extended Retail Playing Field, and Strategy
Classic sales
-Food: « Drive-in »
-Non-food: « Check
& reserve »
« Bornes »
(in store category
extension)
•Amazon
•Cdiscount
•Pixmania

7. eCommerce Non-Food : Strategy
Classic sales
3- Cat. extention via
« bornes »
1- Check and Reserve
2- Cat. extention via
web

8. eCommerce non-food : strategy

9. eMarketing Strategy
Develop the leading
digital enhanced
shopper experience
( b e fo r e / d u r i n g / a f t e r t h e v i s i t t o t h e s t o r e )