The document discusses marketing, partnerships, sales, distribution, costs, and revenue models for a medical device solution. Key points include using sites like ClickBank, PayDotCom, and Google Adwords for market research; creating a website, Facebook page, YouTube channel, and LinkedIn group to promote the device; requiring partnerships with the Colombian government and electronic device providers; targeting medical directors, health committees, and personal health professionals for sales; distributing through healthcare institutions; estimating costs of $30-50 per patient and $500-1000 for software; and accepting various payment methods from healthcare institution clients.

1. OEP INTERIN REPORTS
COLVENTURE
Our Medical Device
A solution for your medical
papers

2. MARKETING
• For market research could be used two
alternatives:
• We may make searches on sites like ClickBank
or PayDotCom, these places are listed
suppliers and affiliates around the world, so
that we can see what our competitors and
prices that are handled.
• The other tool is google adwords, this tool will
help us find the occurrence of a set of terms
and how to use those words to attract attention
and promote the product better.

3. MARKETING
• We must create the website as a blog of the
device, this site will show as a blog about the
product, the recent discoveries in the field of
medical devices, etc.
• Create a facebook account that is a complement to
the device page in this page we will post photos and
web links associated with the prototype device
• Create a YouTube channel where promotional
videos and videos placed on specific features
physical prototype and prototype web.

4. MARKETING
• We must create a group of health visitors to
go to each hospital and sell the site and
physical prototyping, these visitors were
backed by the website of the device.
• We must create an open group on linkedin
this group must have the company logo, in
this group should stimulate discussion about
the web prototype device's physical and
medical records. After creating the group is
invited to our contacts and will link to the blog
that was created previously.

5. MARKETING
• We must create webinar that explains the
advances and advantages of the
prototypes, also talks with experts about
the benefits of the systems in these
groups were mentioned webinar facebook
and linkedin. A page to create webinar is
• http://www.gotomeeting.com/fec/webinar
or http://www.citrix.com/English/ps2/
products/product.asp?contentID=25833

6. PARTNERSHIPS
• We need a strategic alliance with the Colombian government,
because this technology can be taked more seriously if there is
a law or something that requires the use by the public health
system. The approach won’t be easy, but management should
be performed.
• We also require providers of electronic devices such as
bracelets, cards and implantable chips. These providers can
be hired directly from China which is where you can get very
good price for huge volume orders, for example:
• Hktdc.com
• alibaba.com
• micruxfluidic.com
• globalsources.com

7. PARTNERSHIPS
• When we will develop the final project we’ll require
a partnership with a software development firm, to
develop the information system that will hold all
medical records in the online platform and can be
accessed through different mobile devices: these
companies could be local or foreign:
• PSL
• Tata
• ParqueSoft
• Insitu
• Also we can hire freelancers worldwide using portals
like odesk.com

8. SALES
• For sales and marketing of the product is
necessary to recognize that those
responsible for making decisions are:
• Medical Directors
• Committees of Medical History
• Center Directors, EPS and IPS's
• Personal Health: Head Nurses
• Therapists
• Dentists

9. SALES
• Sales may be delayed because they will always love the
show and pilot testing of the product in place and regulatory
agencies for approval.
• For sale Health Registration is required, by the INVIMA,
which will support the sale of the product in the industry.
• The main sales strategy is the safety and expectation of an
alternative in the market for managing medical records,
providing additional services such as patient monitoring and
statistics of it.
• The price is also essential, however if the legislation is
amended, it could make its use mandatory for example in
the management of accounting. You must create the need.
Prototypes will be designed according to customer needs
and the institution, to manage prices.

10. SALES
• In the medical field is a widely used, selling additional service,
such as invitations to conferences and updates and a raffle of
various items for the home. This too, is intended as a strategy
to sell the product.
• For sale, it is necessary to make an impact and that the
design of both the device and information system should be
as friendly to management.
• Therefore it is very important in the sales plan defining the
initial amount to produce, from prototype demonstration must
be to the customer.
• The sale of the product requires professionals in the field to
serve the market, ie a person must be competent in the area
of ​health.
• The sales plan can be designed from registration with the
health authority to start the marketing phase, lasting two
years.

11. DISTRIBUTION
• How will you distribute your product? Our product will be
distributed throught HealthCare institutions (HCI).
• Are there distribution partners you need to contact? Yes,
HealthCare institutions.
• Is your distribution through the web? No, there are
distributed throught HCI
• How much will setting up distribution channels cost you?
None cost.
• Should you sell the product directly or through a third
party or retailer? Throught a tirad party.
• What is the best way to reach your customers?
HealthCare Minister, Goverment.
• Who can you talk with to learn the best way to set up
distribution for your company? Health Care Minister.

12. COSTS
• For patients: $30-50 US
• Software: $500- $1000 US
• Maintenance: $100 US
http://www.projectxmedia.com/services/
sales/

13. REVENUE MODEL
• Clients can pay:
• By internet (Health Care Institutions)
• By credit card
• By saving card
• By money
• By check
• By telephone
• By cellphone
• By TV