Group 5 presentation for Arts Barge targeting to make the company have a media enchantment.

1. The Arts Barge Project
Group 5

2. The Brief
What you wanted:
• Digital Enhancement
• Bring in new members
What we aim to do:
• Bring in a Younger Audience
• Reimagine the idea of Arts Barge
• Keep the ethos of the Arts Barge
• Clean up the website

3. Your Unique Selling Points
• It’s a barge
• You target a variety of different music and cultures
• Perfect for people wanting to try something new
• Have a varied amount of events

4. Audience
Your audience:
Middle Class, Ages between 9 (children) to 80 (White)
Target Audience:
Students
Young Adults, Ages between 18 to 29 (Diverse)

5. The 4 Main Types Of Social Media
• Facebook
• 88% of 18 – 29 year old use Facebook
• Twitter
• 36% of 18 to 29 year old use Twitter
• Instagram
• 59% of 18 to 29 year old use Instagram
• Snapchat
• 45% of 18 to 29 year old use Snapchat
(2017a) (2017b)

6. Your Social Media Accounts
Facebook
Twitter
Instagram
Snapchat?
Why Not?

7. Benefits Of Snapchat
• 45% of your target audience use Snapchat
• Massive market out there to get the logo noticed
• Snapchat stories
• Snap Map
• News Articles

8. Improvements On Social Media
• They don’t represent you.
• Need to be more focused on experiences
• Need more colour to represent the company
• Focus on news stories

9. Our Plan
We have decided to design and present several different designs
today, created by different designers of the group.
We want to offer as much flexibility and choice as possible for
you, and so we would like to present these ideas and allow you to
choose which you find the most suitable for the job.

10. Potential New Logo
• Minimalistic in design, but appealing to view
• Font and colour pallet sticking to the arts barge theme
• Could be a logo seen on merchandise
Our first design for the logo:

11. Further Designs
From this simplistic design, I then created a few more variety of
choice from the logo. The logo was simplistic and I wanted to keep
this but also change it enough to be recognisable:
Second Design: Third Design: Fourth Design:

12. Another Logo Design
• I wanted to create another logo which captures the feeling at
being at Arts Barge
• To be able to feel like yourself
• Influenced by created personas
• Story behind this logo, gives it depth

13. Web Page Design Layout
• Wanted to create the feeling as being on water
• Integrated the logo into looking like a barge on the water
• Buttons are clear and easy to distinguish
• Page opens up more opportunities for spacious post
placement
Our first design for the logo:

14. Further Ideas
• From this simple design created a whole new set of designs
• Retained the old banner artwork while making our own additions
• Integrated the artwork and scenery together with the page
• Simplistic but effective
• Logo can be easily changed just a simple swap

15. Second Design: Third Design:

16. Current Home Page
Confusing to understand because it contains
too much information, like videos, photos,
events, sponsors, etc.
Which makes it difficult for anyone who enters
the page to understand what it is all about.
No one (especially the younger audience) likes
to waste so much time scrolling to read, mainly
when visually it’s so complicated to make much
sense.
Basically all the content of all the pages are in
the homepage.

17. Home Page
• It would have a more professional look and
an easy understanding, the page is easy to
understand for any type of group age.
• Could have images for every most important
and flashy aspect of the project for example,
• Buttons are clear and easy to distinguish
• when you see the main page you realize that
the project is related to music

18. Home Page
• Each main button would have a direct link to
its category, gallery, contacts, events and
about.
• Two different background image options,both
refer to the musical theme that is present in
the event
• The body design of the page, we chose this
format because it reminds us of the windows
of a barge without necessarily being round

19. •The purpose of this page is to provide as much information about Arts Barge
as possible in an easy-to-read format.
•It should be able to answer most questions about the Barge without the user
having to contact the staff directly, or look elsewhere for answers.
Website - “About Us” page

20. • We researched what makes a good
example of an ‘About Us’ page, and found
that good examples tend to have a
rather clean, simple layout.
• They tend to be more focussed on
information arrangement rather than
anything too elaborate, so as to allow
the user to quickly and easily read
through the page, learning as much as
possible.
Website - “About Us” page
Example of good ‘About’ page (2017c)

21. Website - “About Us” page - Proposed
Design 1

22. Website - “About Us” page - Proposed
Design 2

23. We have organised the page into different categories, headed with questions that users may have, so that
the about page appears to directly answer them and give a more personal tone to the page.
We have also designed it to consolidate everything into one page, e.g. the Skippers are now included in the
main page rather than remaining part of a different one.
We’ve separated the information about the Barge into clearly defined sections.
The About Us page is intended to be more focussed on information rather than images, so we’ve reduced the
number of images on the page.
The changes help fit a younger audience as it allows information to be read through more quickly; younger
audiences are used to this.
Website - “About Us” page - Changes
made

24. Old Events Page
• Info on Events all on
separate pages
• Big Logo/Header Image
• Cluttered column on right side
(2017)

25. Old Pages for Events
• Not been updated
• Cluttered
• A lot to read
(2017)

26. Website Design 1: Events Page
• Minimalistic
• Slideshow shows regular events
• All Events are located on one page!

27. Event Calendar
• Informative
• Links to Google accounts
• Easy to navigate

28. Event Gallery
• Links with Instagram
• Minimalistic
• Give visitors an idea of what events are like!

29. Website D
• Links with Instagram and Google Accounts
• Compact
• Easy to navigate.

30. The Old Contacts Page
• The old contacts page seemed cluttered,
confusing, and takes up a lot of space that
wasn’t really needed.
• The links to the partnered companies on
the sidebar are huge and waste a lot of
space.
• The text is badly formatted in some places,
and it’s hard to tell which pieces of text
are part of the same section.
(2017)

31. The New Contacts Page
• The new page solves the issue of being too big by
condensing a lot of the information.
• The partners sidebar is now a fraction of size of the
old one while still being easy to read.
• Arts Barge social media is now linked on the contact
page so that customers can access them easily.
• Comments section removed as it made the contacts
page seem redundant.
• The donations button has been moved to its own page
so that more information can be added.

32. Second Revision
• We improved the spacing on the headings and
subheadings. No longer indented.
• Social media icons are now smaller, take up less space
on the page.
• The partners and address boxes have been moved
closer to the left.
• Added a line between the social media and message
form to split the page up a little more. Makes the
social media stand out more.

33. Arts Barge Smartphone App
• Minimalistic and simple
• Includes social media links and buttons
• Inclusive for younger generations

34. App Navigation
• Linear and easy to use
• Includes essentials of the website
• Stylized for the theme
• Donation meter at the bottom
• Two variants on design

35. App Events Page
• Events are laid out sensibly
• Less cluttered and easier to read
• Short descriptions of each events so that users can
tap on an event they're interested in to learn more

36. App FAQ
• Informative but short
• Highlights potential, common questions visitors may
have
• Also gives users information to help sway them to help
the cause

37. In addition to digital advertising via social media and websites,
advertising is still very much prominent and effective in the real
world.
Posters can be a great advantage for people who may not frequent
social media websites, and has also proven to draw people into
checking the online presence of events and companies as well.
Further Advertising-Posters

38. Poster- First Attempt
After evaluating the pre-existing posters and
designs, we then designed and produced a
poster to try and fit the theme of the Arts
Barge.
This poster design didn’t quite work, however

39. My second attempt looked much smoother
and vibrant to the viewer.
This poster focuses more on the dance
aspects of the Arts Barge events
Fits better with the designs we have already
constructed.
Poster

40. This leaflet we designed is more heavily inspired
by the indie band posters and leaflets while
researching the poster designs.
We tried to keep the information short, snappy,
but also informative to some degree.
Any curious viewers can then visit the website to
find out more.
Leaflet- First Attempt

41. This leaflet was designed with the theme of music
in mind, which is a more prominent theme of the
arts barge.
We have kept the design simple, and decided to
opt out of using excessive information for the
leaflet.
The colours and font also fit better with our
collaborative vision of the Arts Barge website re-
design.
Leaflet

42. Thank You for Listening
If you have any questions, feel free to
ask

43. Bibliography
2017. The Arts Barge Project - Creating a new floating arts venue for York [Online]. Available:
http://theartsbargeproject.com/ [Accessed].
2017a. The Arts Barge Project- Alex York (2017, March, 06) New Social Media Demographics
[Online] Available: https://sproutsocial.com/insights/new-social-media-demographics/
[Accessed]
2017b. The Arts Barge Project- Jenn Chenn (2017, March, 29) Instagram vs Snapchat [Online]
Available: https://sproutsocial.com/insights/instagram-vs-snapchat/ [Accessed]
2017c. The Arts Barge Project - National Geographic - About Us Page [Online] Available:
https://www.nationalgeographic.com/about/ [Accessed]