A 2008 graduate of Boston’s Northeastern University, Jordan Edwards currently serves as president of Mixology Clothing Company in Lynbrook. In his leadership role with Mixology, Jordan Edwards drives growth and establishes the strategic vision of the company.

1. MARKETING TIPS FOR CLOTHING BRAND
STARTUPS
Jordan Edwards, Mixology

2. INTRODUCTION
 A 2008 graduate of Boston’s Northeastern University, Jordan
Edwards currently serves as president of Mixology Clothing
Company in Lynbrook. In his leadership role with Mixology,
Jordan Edwards drives growth and establishes the strategic
vision of the company.
When it comes to building a new clothing brand, marketing is key
in generating demand for your product. Here are three marketing
tips for clothing brand startups.
Create an identity: Before you start marketing your product,
develop a clear brand identity. A consistent branding message
sets your product apart from other brands and gives potential
customers something to connect with. Without a brand identity,
your products may get lost in the shuffle.

3. MARKETING TIPS
 Use social media: In today’s business landscape,
few retail companies survive without an active
presence on social media. While ROI tends to be low
on social media, it provides an excellent medium for
telling a story about your brand and expressing ideas
to customers.
Partner up: Although you may be tempted to avoid
working with fellow players in your market,
cooperation often produces increased returns for all
parties involved. If you find a company that sells
complementary products, consider cross promoting
both brands to maximize reach.