Presented at the PCOA2015 conference: Adelaide, December 2015.
Social media has given everyone a voice—from the largest brand to the kids next door—and that makes it harder for your message to be heard. No wonder so many managers remain
cynical about social media’s role in modern business. But ignoring social media can be just as damaging as relying too heavily on it. So it’s time to bust the myths, ditch the hype and ignore
the vanity metrics as we explore how your business can identify the right channels, tactics & metrics to reach the right audience and drive concrete business outcomes.