Jonathan Crossfield
145
Seguidores
Personal Information
Organização/Local de trabalho
Sydney, Australia, NSW Australia
Cargo
Storyteller
Setor
Advertising / Marketing / PR
Sobre
I don't want to be described as a social media marketer. Nor a search engine marketer. Definitely don't describe me as just another corporate blogger. I do describe myself as a writer or content marketer, and occasionally a communications manager (but that sounds so cold, bland and formal).
But all of these things have a common thread. I'm a storyteller, using all the various resources and tools at my disposal to craft stories and strategies with a beginning, middle and an end.
Although I have a varied career — including employment consultant and careers trainer, radio announcer, journalist, marketing manager and nightclub DJ — the common thread has always been using content to tell
Marcadores
content marketing
twitter
social media
marketing
facebook
storytelling
content marketing world
content writing
creativity
strategy
nightclubs
media
social
business
b2b marketing
content effectiveness
downloadables
b2b
social media marketing
psychology
customer journey
comics
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narrative
thinking
mind
story
contentstrategy
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content strategy
approvals
jyske bank
ethos
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zombie apocalypse survival guide
aristotle
rhetoric
logos
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pathos
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seo
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jimmy savile
small business
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anthropology
starbucks
dell
networking
ogilvy
netregistry
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nett
webinar
magazine
Ver mais
- Apresentações
- Documentos
- Infográficos
Hunting Hippos: Winning Approval from C-Level for Content Marketing
Jonathan Crossfield
•
Há 8 anos
The Art of Persuasive Content: Three Ingredients and Five Steps to Better Content
Jonathan Crossfield
•
Há 8 anos