1. Jonathan Southall
Personal Details
Date of Birth: 1971 Age: 38
Address: Berkhamsted Email: jonathan_southall@hotmail.com
Hertfordshire LinkedIn URL: http://www.linkedin.com/in/jonathansouthall
Introduction
A versatile marketing and communications professional with over 12 years commercial experience in global
and UK companies in the hi-tech and telecommunications sectors.
Proven ability to deliver EMEA and UK marketing campaigns with measurable return on investment. Wide
experience of managing integrated campaigns within Retail, Reseller, and B2B Channels in international
companies, start-ups and leading channel organisations. Successfully delivered marketing and
communications programmes that directly impacted sales. Experienced in strategic and budgetary
management as well as significant hands-on tactical experience.
An enthusiastic and motivated self-starter with excellent communications and inter-personal skills with the
experience to make a valuable contribution to any organisation.
Skills Summary:
• Strategic marketing planning and management
• Budget management and ROI analysis and reporting
• UK and EMEA experience
• Relationship and account management experience
• Agency management
• Integrated campaign development and execution (online and off-line marketing)
• Tactical marketing skills, including
• Product and corporate literature
• Direct mail
• Digital marketing, including web site development and management, search engine
optimisation, PPC, web banners and email campaigns
• Copy writing
• Creative marketing development and art direction
• Exhibition and event management
• Point of Sale collateral
• Brand development and management
• PR management
• Telemarketing management
• Market research and segmentation
• Sales promotions
• High level of IT literacy. Experienced in Microsoft Office applications, SwiftMax, Aprimo and
Siebel CRM applications, with some working knowledge of Adobe Photoshop. Also experience
of working with Apple Macs.

2. Jonathan Southall
Employment History:
June 2007 – Present EMEA Channel Marketing Manager, 3Com
3Com is a leading global networking vendor.
Achievements:
• Managed 15 countries in the development and execution of their marketing plans.
• Managed a quarterly field-marketing budget of $1m, including $150,000 for centralized channel
marketing activities
• Devised and implemented a new, more effective marketing planning process which enabled the regional
teams to deliver higher quality marketing campaigns with measurable return on investment.
• Introduced and managed quarterly Distribution and Channel Account Manager conferences, improving
internal communications to the sales teams and driving greater channel effectiveness.
• Delivered EMEA-wide channel marketing programmes; supporting sales and increasing awareness of
3Com within the channel.
• Introduced a pan-EMEA Public Sector promotion programme with supporting marketing campaign.
• Managing a quarterly budget for centralized channel marketing activities.
• Working as part of the EMEA marketing team to develop overall EMEA marketing strategy and plans.
• Developed initiatives to drive new business opportunities, increase sales and partner recruitment through
the application of promotions and marketing programmes.
• Central contact in EMEA for the 3Com Partner Programme.
12/05 – 06/07 Campaign Manager, Ingram Micro UK
Ingram Micro UK is part of Ingram Micro Inc. one of the world’s largest technology distributors.
Achievements:
• Delivered 20% of the overall £4m annual marketing revenue.
• Marketing the Networking Division to resellers and responsible for managing marketing relationships
with key vendors, including Netgear, D-Link, HP ProCurve, Belkin, 3Com, Linksys and Cisco.
• Developed marketing strategies and tactical plans to meet both Vendor and Ingram Micro’s objectives.
• Executed a multi-vendor attach campaign to support the launch of Microsoft Vista.
• Developed and executed an integrated Public Sector campaign comprising of emails, a dedicated
publication, web site (www.im-theauthority.co.uk ) and advertising, contributing to a year-on-year
increase of 8% public sector sales.
• Developed and delivered the first Networking Deals publication.
• Launched www.networkingxtra.com on time and within budget.
10/05 – 12/05. Account Manager, Ledger Bennett Marketing Agency
03/04 – 09/05. Category Manager, BT Home Communications and High Street Distribution
Achievements:
• Over-achieved 2004/05 networking revenue target of £2m by 20%.
• Launched the BT wireless networking portfolio in Staples.
• Launched BT Broadband in Sony Centre stores.
• Initiated and supported the integration of the BT Learning Centre service as a bundle with BT Broadband
for the high street channel.
• Part of the team that developed the networking strategy for the high street channel.
• Worked as a member of the team involved in the joint sales and marketing venture with Intel.
• Account management and new business responsibilities, including PC World, Comet, Staples,
Gamestation, Sony Centres and Toys “R” Us.

3. Jonathan Southall
11/01 – 01/04. Product Manager & Channel Marketing Manager, Dextra Accessories Ltd..
Dextra Accessories is part of the Caudwell Group, specialising in the distribution of OEM and Third Party
mobile accessories to a variety of retailers, including Phones 4U, O2, Vodafone, Sainsbury’s and Tesco.
Achievements:
• Achieved target of delivering £1.2m gross margin.
• Developed the in-car product portfolio from a small range distributed mainly via independent retailers
into a comprehensive portfolio meeting the needs of a diverse range of retailers, including Phones 4U,
O2, Vodafone, Tesco and Sainsburys. Increased category revenue from around £300,000 in the previous
year to £2,000,000.
• Negotiated distribution terms with suppliers who had at first declined to partner Dextra.
• Introduced a range of new technology products, including storage (MMC, USB), SIM backup and
Bluetooth products (printer adapters, USB adapters, headsets).
• Significantly improved the daily contact with suppliers e.g. Sony Ericsson, Motorola, Nokia,
• Improved the level of marketing support and information distribution to the business and channel.
03/2001 to 10/2001. Contract Marketing Position, NTL Group Limited.
06/99 to 03/2001. Marketing Executive. Psion Computers.
Psion Computers, part of Psion PLC., was a market leader in manufacturing consumer and enterprise mobile
Internet and computing solutions. Moved to Trivanti, a mobile Internet start up within the Psion Group to
support its launch in October 2000.
Achievements:
• Involvement with three key product launches (Revo, Revo+ and Series 7). Responsibilities included
developing in-store collateral, managing marketing and training resources and supporting launch events.
• Influential in the design of new FSDUs to display both live and demonstration devices
• Produced a new Sales Support Pack for the merchandising and training team.
• Launched a Series 5mx Executive Bundle.
• Introduced a new, compact accessories guide at a lower cost.
• Delivered a number of direct sales activities targeting registered Psion users.
• Deputised for the UK Marketing Manager at customer, agency and internal sales meetings.
1996 – 06/1999. Marketing Executive/Manager. Hugh Symons Mobile Data.
1993 to 1996. BSc Hons Applied Psychology and Computing at Bournemouth University. 2:1
classification
1991 to 1993. BTEC National Diploma in Computer Studies at Chippenham Technical College,

4. Jonathan Southall
Testimonials
“Solid understanding of the mechanics of channel in the high tech industry - knows how to leverage the
channel to accomplish stated goals. Excellent programmatic and executional skills.” March 8, 2009
Michael Ansley, VP & GM EMEA, 3Com
“Jonathan is a valuable asset to any marketing/communications team. He is 100% dedicated, enthusiastic and
reliable, driving and delivering results and always remaining a pleasure to work with.” April 5, 2009
Francesca Charlton, EMEA PR Manager, 3Com.
“I have worked with Jonathan for well over a year on a number of different channel marketing campaigns.
Jonathan has always demonstrated great insight and strategic understanding of the channel; I would not
hesitate to recommend him for his marketing savvy and commitment to a role.” March 9, 2009
Naomi Janes, Account Director, April Six
“I met Jonathan in 2007, in 3Com, where he demonstrated an accuracy and an investment on his job, which
delights both his customers and partners as well as his management.” March 23, 2009
Bernard Etchebarne, Managing Director EMEA South, 3Com
“Jonathan understands the dynamics of marketing and is a highly creative individual who I found to be a
marketing visionary who made complex projects look simple. Jonathan is a high net worth individual for any
employer looking for a talented, driven professional who can manage their own work or their team/'s
regardless of the pressure or work load. I worked within him on several projects and the projects delivered
exactly what we set out to deliver and stayed significantly within the project budget. If you are looking for a
professional to be quot;parachutedquot; into a situation and get the project back on track - Jonathan is the man that
delivers.” March 24, 2009
Jason Koffler, MBA, Channel Sales Manager - UK, MGE UPS Systems
“Jonathan worked for Hugh Symons as a Marketing Manager for several years. His understanding of our
business was strengthened through his research within the wider market. This knowledge, when combined
with his creative and management skills, resulted in excellent marketing executions, which clearly
demonstrated returns in an arena notoriously challenging to monitor.” March 9, 2009
Hugh Roper, Managing Director, Hugh Symons Group
“Jonathan's an exceptionally enthusiastic Marketing Manager, and always keeps his perspective on business
very realistic while keeping high-level goals as the ultimate attainment. It's was a pleasure to work alongside
him as he's also great at keeping team morale up!” March 9, 2009
Mark Lewis, Specialist Product Manager, Hugh Symons Mobile Data