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Branding | How branding can help you build a successful brand

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How branding can help you build a successful brand by being responsible and the key ingredients to protecting the brand.

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Branding | How branding can help you build a successful brand

  1. 1. BRANDING BEING RESPONSIBLE
  2. 2. LOGO A BRAND IS NOT A
  3. 3. IDENTITY A BRAND IS NOT AN
  4. 4. PRODUCT A BRAND IS NOT A
  5. 5. A BRAND IS WHAT SOMEONE FEELS ABOUT YOUR PRODUCT SERVICE OR COMPANY.
  6. 6. INDIVIDUALS DEFINE YOUR BRAND
  7. 7. YOU DO NOT DEFINE YOUR BRAND
  8. 8. A BRAND IS HOW SOMEONE PERCEIVES A PARTICULAR SERVICE, PRODUCT OR COMPANY. BRANDING IS ABOUT SHAPING THAT PERCEPTION
  9. 9. ▸ Brand Position ▸ Brand Promise ▸ Brand Personality ▸ Brand Story ▸ Brand Associations SUCCESSFUL BRANDS
  10. 10. FOCUS TO BUILD A SUCCESSFUL BRAND
  11. 11. ▸Constrained Resources ▸No one brand can do all ▸Trying to do everything spreads your resources and message too thin WHY FOCUS?
  12. 12. WITHOUT FOCUSWITH FOCUS
  13. 13. FOCUS ON PR AND NOT ADVERTISING
  14. 14. ▸Better Return On Investment ▸Strong Reputation ▸More Competitive ▸Better Profits THE RESULTS OF FOCUSING
  15. 15. SELF DESTRUCT WITHOUT FOCUS YOU COULD
  16. 16. BRAND HOW TO PROTECT YOUR
  17. 17. CONSISTENCY CONSISTENCY CONSISTENCY CONSISTENCY CONSISTENCY CONSISTENCY
  18. 18. ▸Manage your teams Social Media usage (Social Media Policy) ▸Track when your brand and business is mentioned online ▸Respond to negative reviews ▸Highlight and use positive feedback BRAND PROTECTION
  19. 19. ▸Ensure all literature internal and external confirms to brand guidelines ▸Be aggressive with protecting your reputation and brands ▸Know when to speak and keep quite BRAND PROTECTION
  20. 20. OFFER GREAT CUSTOMER SERVICE
  21. 21. IRREPLACEABLE YOUR BRAND REPUTATION IS
  22. 22. ALL INDIVIDUALS SEE OF YOUR BRAND WHAT YOU DO TO BUILD YOUR BRAND
  23. 23. YOU CAN EASILY DESTROY YOUR BRAND OVERNIGHT
  24. 24. 1. FOCUS 2. PROTECTION 3. BE RESPONSIBLE
  25. 25. JONATHAN REED MODERN MARKETER WWW.JONATHANREED.CO.UK WWW.FIREMARKETING.CO.UK
  • sairturner

    Jan. 30, 2017

How branding can help you build a successful brand by being responsible and the key ingredients to protecting the brand.

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